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  • 1. Your logohereThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained thereinThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeTravellingTravellingin the era ofin the era ofSocial NetworksSocial NetworksTravelTravel BloggerBlogger
  • 2. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTravel Blogger?TRAVELLER 2.0TRAVELLER 2.0tells and sharesthe experiencesusing latest technologiesand communication tools2
  • 3. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmereporterpercaso.com3
  • 4. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeGo - See - Click - Write• I desire, search information and plan thejourney• I go and live the place: I get excited andenthusiasm• I watch and I capture the reality; take pictures• Ill be back, metabolize and then write4
  • 5. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeWhat does travel writing• Tune in to a place, get in contact with thepeople and the surrounding reality• Get excited and feel emotions• Tell in words + pictures the intimate story ofthe place and its own experiences• Share before, during and after the journey5
  • 6. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeShare - Social Network6• Blog• Twitter• Facebook• Google+• Instagram• Flickr• PinterestKeep in mind:- each Social Network has specific characteristics- identify how, content and schedules to useeveryone- establish human relationships and conversationswith others: we are people and not entities- use Social Networks in an integrated way withother communication tools, to improve yourchances of getting to know and reach differenttargets- be humble: you are not the only ones- perseverance, patience and application
  • 7. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme7• Telling in real-time emotions of the journey• Create a desire in the reader to visit thesame places and have the same emotions• Witness the experience (the content on theweb have a life much longer than on othercommunication tools)Travelling in the era of Social Networks
  • 8. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTravelling in the era of Social Networks• More users are using blogs and SocialNetworks to find information about places andevents• Social Networks can influence the choice of aplace, if it is told by opinion leaders• The constant presence of a territory and a on-line interaction with users are a way to makefeel it alive and close8
  • 9. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeContactsBarbaraBarbara OggeroOggeroreporterpercaso.comfacebook.com/oggero.barbara@BarbaraOggeroinstagram.com/barbaraoggerooggero.barbara@yahoo.it9