1.Tag system dante

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1.Tag system dante

  1. 1. Your logohereThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained thereinThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeMobile Tagging & Mobile MarketingPetit alpine resorts of Turinsprovince
  2. 2. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile Marketing• Mobile Tagging project starts for the promotion, the communicationand the strategic activities diffusion connected to marketing activitiesof petit alpine resorts of the province of Turin• Technology is based on barcoding solution, the innovative solution thatlets citizens/visitors/tourists live an experience enlarged by emotional anddigital informative contributes and at the same time it covers the territorywith a technological image oriented to its own users needs.• Tag/QR offer a new possibility to connect physical world to digital one simplyframing a coloured sign with his own Smartphone.2
  3. 3. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile Marketing• Thanks to this easy operationvisitors/tourists/citizens can access in realtime to information and multimedia contentsand the territory can use innovativeinstruments to promote their own initiativesand activities.• Many visitors use their smart phone to orientthemselves and to look for further informationconcerning the places and the destinations tobe visited (47%).3
  4. 4. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile Marketing• The purpose is to provide visitors thebetter experience as possible, byhelping to make the experience of thetrip toward the destinations more usableand less distracting.• Thanks to tag, connecting visitors to therich tourist offer of the involvedlocation, will become easier.4
  5. 5. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile MarketingProject is based on two components:To tag Interest Points inside massaggregation places (Shopping Centre, Chainecc...) on Turin’s Province territory forspreading emotional and important tourist-level contents, cultural inside the location ofthe project target resortsThe action purpose is the diffusion ofemotional and promotional contents whichcan increase touristic flows on destination.5
  6. 6. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile MarketingTo give territories and involved subjects an instrument for their owncommunication (video, pictures, smart phones, web pages) and able toproduce innovations, building a link with citizens and potentialtourists/visitors.6
  7. 7. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile Marketing7
  8. 8. Your logohereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeMobile Tagging & Mobile Marketing8

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