Amplifyimpact pipeline

145
-1

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
145
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Amplifyimpact pipeline

    1. 1. ROOSEVELT ONLINE: AMPLIFY YOUR IMPACT@dantebarry Pipeline Summit
    2. 2. OBJECTIVES What We’re Talking About STRATEGY ACTION 1) How to integrate new media 1) How to create shared, with all areas (field, motivational action communications, data/tech, policy) 2) How to use action to develop Informs and expand resources2) How to utilize and choose tools and resources to adopt strategy 3) How to develop and utilize new media tools to aid your strategic campaign or project Pipeline
    3. 3. WHAT IS NEW MEDIA?NAME SOME PLATFORMS Pipeline Summit
    4. 4. INTEGRATED CAMPAIGNS #WINNING!2 WAYS TO USE THE INTERNET:1. Support all other Fundraisinwork helping them to ggo to scale Online2. Creating new Presenceavenues fororganizing bycapitalizing on key Field / Communicatio Organizing nsmoments Pipeline Summit
    5. 5. BUILDING RELATIONSHIPS WHO ARE MY PEOPLE? SIDELINESSUPPORTERS STATUS QUO ACTION SIDELINES Pipeline Summit
    6. 6. BUILDING THE STORY ASPIRATIONAL MESSAGING The pyramid demonstrates how your message for engagement campaignsneed to appeal to people on many levelsin everything you do, to a press release to a volunteer ask. Pipeline Summit
    7. 7. CRAFTING YOUR MESSAGE WILL OUR MESSAGE WORK?1) Start with your projector event RETAIN AND REPEATValues, experiences, and reasons forlaunching. Does our message create an emotional reaction? Emotional2) Use your researchSupporter research, self-research (and Does our message come off asopposition) research to inform part’s of genuine? Authenticyour narrative that you emphasize most. Will people actually say the most3) Determine the best important elements of the message to others? Repeatable“positioning” formessages Pipeline Summit
    8. 8. WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY ARE Source: Ventureneer Pipeline Summit
    9. 9. WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY ARE Source: Pew Research Center, 2012 Pipeline Summit
    10. 10. CAPTURE KEY MOMENTS CASE STUDIESHolidays &MilestonesMLK DayIndependence DayPresident’s DayStonewall RiotsCurrent EventsState of the UnionInaugurationACA at Supreme CourtDebt CeilingRoosevelt Activity #rooseveltRoosevelt’s BirthdayPolicy Expo 7Leadership Summit Pipeline Summit
    11. 11. #ROOSEVELT7 FACEBOOK Pipeline Summit
    12. 12. #ROOSEVELT7 TWITTER Pipeline Summit
    13. 13. #ROOSEVELT7 SHAREABLES Pipeline Summit
    14. 14. #ROOSEVELT7 BLOG Pipeline Summit
    15. 15. CASE STUDY #2#ROORXN: 2012 ELECTION Pipeline Summit
    16. 16. CASE STUDY #2#ROORXN: 2012 ELECTION Pipeline Summit
    17. 17. EXERCISE LET’S PUT IT INTO PRACTICE Develop a new media strategy for a ‘key’ moment (i.e., holiday, milestone, current event, Roo activity)1. Build a campaign / project message.2. Identify the community you’re trying to reach /mobilize.3. Identify what new media platforms you will use toreach your community and supporters.4. Set goals for reach; re-tweets; shares; views; reads;and / or online/offline conversation Pipeline Summit
    18. 18. NEW MEDIA TOOLS AVAILABLE RESOURCESMailChimp Social Networking SitesPetitions (Change.org; Act.ly) HTMLShort Code SMSGoogle AnalyticsTweet Deck Resources:Bit.ly NOI Tip of the DayTwitterholicFlickr Creative CommonsTwitterholicFacebook InsightsVisual.ly Pipeline Summit

    ×