ROOSEVELT ONLINE:   AMPLIFY YOUR IMPACT         IMPACT       @vivaroosevelt        @dantebarry                   #lead2012
ObJECTIVES               What We’re Talking AboUt               What We’re Talking AboUt1. How to integrate new media with...
WHAT IS NEW MEDIA?NAME SOME PLATFORMSNAME SOME PLATFORMS                      #lead2012
INTEGRATED CAMPAIGNS                  #WINNING!                  #WINNING! TWO WAYS TO USE  THE INTERNET:1. Support all ot...
BUILDING RELATIONSHIPS                WHO ARE MY PEOPLE?                WHO ARE MY PEOPLE?                    SIDELINESSUP...
BUILDING THE STORY          ASPIRATIONAL MESSAGING          ASPIRATIONAL MESSAGING    The pyramid demonstrates how yourmes...
CRAFTING YOUR MESSAGE                    WILL OUR MESSAGE WORK?                    WILL OUR MESSAGE WORK?1. Start with you...
WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY AREMEET THE COMMUNITY WHERE THEY ARE       Source: Ventureneer       ...
WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY AREMEET THE COMMUNITY WHERE THEY ARE                         Source: ...
CAPTURE KEY MOMENTS                    CASE STUDIES                    CASE STUDIESHolidays & MilestonesMLK DayIndependenc...
#ROosevelt7 FACEBOOK FACEBOOK              #lead2012
#ROosevelt7  Twitter  Twitter              #lead2012
#ROosevelt7PHOTO and videoPHOTO and video                  #lead2012
#ROosevelt7   BLOG   BLOG              #lead2012
CASE STUDY #2State of the union 2012, #ROoRxnState of the union 2012, #ROoRxn                              #lead2012
CASE STUDY #2   #ROoRxn   #ROoRxn                #lead2012
CASE STUDY #2   #ROoRxn   #ROoRxn                #lead2012
CASE STUDY #3CHAPTER LEVELCHAPTER LEVEL                #lead2012
CASE STUDY #4  POlicy Expo  POlicy Expo                #lead2012
EXERcise                 Let’s put it into practice                 Let’s put it into practiceAt your table, develop a new...
New media tools           WHAT YOU CAN USE FoR FREE!           WHAT YOU CAN USE FoR FREE!MailChimp                LogoMake...
Upcoming SlideShare
Loading in...5
×

Amplifyimpact

91

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
91
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Amplifyimpact"

  1. 1. ROOSEVELT ONLINE: AMPLIFY YOUR IMPACT IMPACT @vivaroosevelt @dantebarry #lead2012
  2. 2. ObJECTIVES What We’re Talking AboUt What We’re Talking AboUt1. How to integrate new media with all areas:field/organizing; communications; data/technology; andpolicy2. How to utilize and choose tools and resources to STRATEGadopt strategy YThat will inform...1. How to create shared, motivational action2. How use action to develop and expand resources3. How to develop and utilize new media tools to aid your ACTIONstrategic campaign or project. #lead2012
  3. 3. WHAT IS NEW MEDIA?NAME SOME PLATFORMSNAME SOME PLATFORMS #lead2012
  4. 4. INTEGRATED CAMPAIGNS #WINNING! #WINNING! TWO WAYS TO USE THE INTERNET:1. Support all other work Fundraising(field, finance,communications, Onlinefundraising, policy, etc.), Presencehelping them to go to scale Field / Communicatio2. Creating new avenues Organizing nsfor organizing bycapitalizing on keymoments #lead2012
  5. 5. BUILDING RELATIONSHIPS WHO ARE MY PEOPLE? WHO ARE MY PEOPLE? SIDELINESSUPPORTERS STATUS QUO ACTION SIDELINES #lead2012
  6. 6. BUILDING THE STORY ASPIRATIONAL MESSAGING ASPIRATIONAL MESSAGING The pyramid demonstrates how yourmessage for engagement campaigns needs to appeal to people on many levels in everything you do, to a press release to a volunteer ask. #lead2012
  7. 7. CRAFTING YOUR MESSAGE WILL OUR MESSAGE WORK? WILL OUR MESSAGE WORK?1. Start with yourproject / event RETAIN AND - Values, experiences, and reasons for REPEATlaunching. Does our message create an2. Use your research emotional reaction? Emotional- Supporter research, self-research (andopposition) research to inform part’s of Does our message come off asyour narrative that you emphasize most. genuine? Authentic Will people actually say the most3. Determine the best important elements of the message“positioning” for to others? Repeatablemessages #lead2012
  8. 8. WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY AREMEET THE COMMUNITY WHERE THEY ARE Source: Ventureneer #lead2012
  9. 9. WHAT PLATFORM DO I USE?MEET THE COMMUNITY WHERE THEY AREMEET THE COMMUNITY WHERE THEY ARE Source: Pew Research Center, 2012 #lead2012
  10. 10. CAPTURE KEY MOMENTS CASE STUDIES CASE STUDIESHolidays & MilestonesMLK DayIndependence DayPresident’s DayStonewall RiotsCurrent EventsState of the UnionInaugurationACA at Supreme CourtDebt Ceiling #rooseveltRoosevelt Activity 7Roosevelt’s BirthdayPolicy ExpoHyde Park #lead2012
  11. 11. #ROosevelt7 FACEBOOK FACEBOOK #lead2012
  12. 12. #ROosevelt7 Twitter Twitter #lead2012
  13. 13. #ROosevelt7PHOTO and videoPHOTO and video #lead2012
  14. 14. #ROosevelt7 BLOG BLOG #lead2012
  15. 15. CASE STUDY #2State of the union 2012, #ROoRxnState of the union 2012, #ROoRxn #lead2012
  16. 16. CASE STUDY #2 #ROoRxn #ROoRxn #lead2012
  17. 17. CASE STUDY #2 #ROoRxn #ROoRxn #lead2012
  18. 18. CASE STUDY #3CHAPTER LEVELCHAPTER LEVEL #lead2012
  19. 19. CASE STUDY #4 POlicy Expo POlicy Expo #lead2012
  20. 20. EXERcise Let’s put it into practice Let’s put it into practiceAt your table, develop a new media strategy for a‘key’ moment (i.e., holiday, milestone, current event,Roo activity).1. Build a campaign / project message.2. Identify the community you’re trying to reach /mobilize.3. Identify what new media platforms you will use toreach your community and supporters.4. Set goals for reach; re-tweets; shares; views; reads;online / offline conversion #lead2012
  21. 21. New media tools WHAT YOU CAN USE FoR FREE! WHAT YOU CAN USE FoR FREE!MailChimp LogoMaker.ComWordpress Social Networking SitesPetitions (Change.org; HTMLAct.ly)Short Code SMS Resources:Google Analytics NOI Tip of the DayTweet DeckBit.lyTwitterholicFacebook InsightsVisual.lyCreative Commons #lead2012

×