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  • 1. THE NIGELBENTLEY PROJECT
  • 2. HOW DO YOU MEASURE BUZZ? THE NIGELBENTLEY PROJECT
  • 3. HOW CAN YOU JUDGE HYPE? THE NIGELBENTLEY PROJECT
  • 4. HOW CAN YOU DETERMINE THE VIBE? THE NIGELBENTLEY PROJECT
  • 5. WOULD YOU LIKE TO KNOW WHATS HOT RIGHT NOW? THE NIGELBENTLEY PROJECT
  • 6. The Problem SO. TELL ME. WHATS REALLY HOT? THE NIGELBENTLEY PROJECT
  • 7. The Problem WHATS REALLY HOT RIGHT NOW? THE NIGELBENTLEY PROJECT
  • 8. On one side… THE NIGELBENTLEY PROJECT
  • 9. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell On one side… THE NIGELBENTLEY PROJECT
  • 10. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… THE NIGELBENTLEY PROJECT
  • 11. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… Mike loves music. He is always going to shows to discover new bands. They call him “with the band Mike” THE NIGELBENTLEY PROJECT
  • 12. Jim and Dave are 2 good buds. They go out 3 times. They like to party.They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… Mike loves music. He is always going to shows to discover new bands. They call him “with the band Mike” Craig and all 20 of his high school buddies play Grand theft Auto against each other all day. They all ant to know how good the next edition of GTA really is THE NIGELBENTLEY PROJECT
  • 13. On the other side… THE NIGELBENTLEY PROJECT
  • 14. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. On the other side… THE NIGELBENTLEY PROJECT
  • 15. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. Nancy loves talking about movies. Loves it. As soon as she watches a movie she’ll let you know On the other side… THE NIGELBENTLEY PROJECT
  • 16. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. Nancy loves talking about movies. Loves it. As soon as she watches a movie she’ll let you know On the other side… Brandon’s a XBOX maniac. And he let’s you know it. His score speaks for himself. THE NIGELBENTLEY PROJECT
  • 17. WHATS HOT RIGHT NOW? Current Options 1. City Search • CitySearch is the premier destination CitySearch determines for researching a metropolitans venues what hot right now by • CitySearch is really just an online including a widget on the magazine with basic information on main page called the local venues “Top Searches of the day” tab. • It is the 60th most visited site in America • Monthly page views: $64 million • Annual Revenue: $230 million THE NIGELBENTLEY PROJECT
  • 18. WHATS HOT RIGHT NOW? Current Options 2. Myspace • Myspace is the internet’s largest social Hype and buzz are slowly network built on Myspace in the • MyspaceMusic, MySspaceTV and traditional way. profile pages are used by the community to research what is hot. User have a spend a long time locating what is hot • It is the 12th most visited site in America • Monthly uniques: 45 million • Annual Revenue: $500 million THE NIGELBENTLEY PROJECT
  • 19. WHATS HOT RIGHT NOW? Current Options 3. Yelp • Yelp is a city guide that taps into the Users have to research community’s voice and reveals current reviews to discover insights on local businesses and services what’s hot and most reviews do not change • Yelp does an excellent job of with time harnessing user generated content to power their reviews and recommendations of what’s recently hot • It is the 556th most visited site in America • Monthly uniques: 3.5 million • Annual Revenue: $100 million THE NIGELBENTLEY PROJECT
  • 20. WHATS HOT RIGHT NOW? Current Options 4. Buzznet • Buzznet is a social community of users Users have to spend time dedicated to creating content around researching content and pop culture and buzz analyzing what’s good in • Users create editorial content around order to determine buzzworthy topics from music to culture what’s hot but the model doesn’t parlay well into determining whats hot right now • It is the 872th most visited site in America • Monthly uniques: 2.2 million • Total VC investment: $40 million THE NIGELBENTLEY PROJECT
  • 21. WHATS HOT RIGHT NOW? Current Options 5. Yahoo! Buzz • Yahoo! Buzz collects the most popular Analytics around Yahoo content on Yahoo and provides it to the content. Yahoo!Buzz tells user in an engaging way users what other uses • Yahoo Buzz is focused on content are reading and clicking through. Stories only • It is the 5303th most visited site in America • Monthly uniques: 3.9 million • Annual Revenue: $100 million THE NIGELBENTLEY PROJECT
  • 22. What’s hot? Compare Options :-( City Search Yelp Myspace • Top searches of the day • Read Non temporal user • Scouring other user reviews profiles Buzznet Yahoo! Buzz ? The Answer ? • Read Blog based user • Analytics around Yahoo! • The answer?? articles on current topics user content consumption behaviour THE NIGELBENTLEY PROJECT
  • 23. What’s Missing? THERE IS NO WAY TO FIND OUT WHATS HOT RIGHT NOW. THE NIGELBENTLEY PROJECT
  • 24. What If… THERE WAS A CONTINOUS, REVOLVING UP TO DATE SERVICE THAT REVEALED WHATS HOT RIGHT NOW THE NIGELBENTLEY PROJECT
  • 25. Introducing Our Solution :-) THE NIGELBENTLEY PROJECT
  • 26. HLZYEAH (hellz•yeah!) is the internet’s first user driven real time trendsetting engine. Usage: 1) Become a fierce trendsetter. 2) Always be in the know. THE NIGELBENTLEY PROJECT
  • 27. It’s about You, Our Mission The People, The Consumer. • You decide what’s HOT in real time. • Put the power of decision making back in the hands of The People. • The Consumer sets the trend. Not the supplier or the advertiser or the celebrity. THE NIGELBENTLEY PROJECT
  • 28. How It Works 1. Become A Fierce Trendsetter • You decide what’s hot right now and people take notice It’s about what’s HOT at that 2. Be In The Know exact MOMENT. • You search for anything from nightclubs to movies to games to music and instantly find out what’s hot in your area right now THE NIGELBENTLEY PROJECT
  • 29. What if… Done Deal. IT’S NOT HYPOTHETICAL. IT’S ABOUT YOU, ABOUT WHAT’S HOT AT YOUR FINGERTIPS IN REAL TIME. THE NIGELBENTLEY PROJECT
  • 30. What is HlzYeah? ;-) IT’S TRENDSETTING ENGINE THAT CALCULATES HYPE IN REAL TIME FOR ANYTHING IT’S A LOCAL SEARCH SERVICE THAT TELLS YOU WHATS GOOD IN RIGHT IN YOUR AREA RIGHT NOW IT’S FUTURE OF THE WEB. A LIVING, BREATHING, ORGANICALLY EVOLVING ENTITY THAT CHANGES AT THE SPEED OF LIFE THE NIGELBENTLEY PROJECT
  • 31. What is HlzYeah? ;-) Trendsetting engine that calculates hype in real time for any category imaginable. Music Venues Game You name it. . THE NIGELBENTLEY PROJECT
  • 32. What is HlzYeah? ;-) Local search engine that let’s you know whats good in your area right now THE NIGELBENTLEY PROJECT
  • 33. What is HlzYeah? ;-) The Future Of The Web. A LIVING, BREATHING, ORANICALLY EVOLVING ORGANISM that moves at THE SPEED OF LIFE THE NIGELBENTLEY PROJECT
  • 34. HlzYeah ;-) You make the choice. We’ll handle the broadcast. Everyone needs to know. THE NIGELBENTLEY PROJECT
  • 35. The Technology HLZYEAH is built on an enterprise .NET architecture by some of America’s best engineers who have honed their skills developing some of America’s most recognizable internet brands. THE NIGELBENTLEY PROJECT
  • 36. The Technology HLZYEAH has been designed to scale and respond to the multi millions of users it was eventually be powering. .NET is the fastest growing chosen architecture for building Internet businesses. Some of the biggest websites in the world have been Architected with .NET as the chosen framework THE NIGELBENTLEY PROJECT
  • 37. Features • User will be able to use the service to create WEB SERVICE buzz and locate buzz • Users will have their own repositories to store buzz • We anticipate users will primarily use the WAP WAP SERVICE service which contains the full set of WEB service features to locate, create and store buzz WIDGETS • HLZYeah.com will create highly customizable widgets which can be inserted anywhere web browsers work. These widgets will be able to deliver buzz in different categories FACEBOOK/ • Facebook and iphone HLZYeah.com apps will IPHONE allow users to utilize the/interact with the full feature set from within those environments THE NIGELBENTLEY PROJECT
  • 38. Phase 1 Revenue Traditional Advertising. In general, the income per thousand page views (CPM) can range from $1-$50 for most websites. Search, travel and local search seem to generate high CPM. THE NIGELBENTLEY PROJECT
  • 39. Phase 1 Revenue CitySearch eCPM is approximated to be $45 / CPM! HLZYEAH.com will assuming an aggressive CPM of $30 in Year 1 by targeting local businesses to provide highly contextual ads. HLZYEAH.com plans on reaching a user base of 1 million users by the 18th month. Assuming a VERY LOW 5 page views per user that’s 2 million dollars yearly revenue after 1 & 1/2 years THE NIGELBENTLEY PROJECT
  • 40. Phase 1 Revenue • HLZYEAH.com CUTOMIZABLE EMBEDDABLE WIDGET will be able to be embedded in any blog or internet page driving up page views and advertising • HLZYEAH.com WAP site contain contextual advertising information while increasing page views • HLZYEAH.com FACEBOOK AND IPHONE sites will allow yet another point of entry to provide highly contextual ad’s that make sense while rapidly increasing daily page views THE NIGELBENTLEY PROJECT
  • 41. Phase 1 Revenue/Marketing Strategic Partnerships & Licensing. Licensing HLZYeah.com engine, real time data and community to power partners ratings, recommendations & reviews • MSN CityGuides Local presence very weak. HLZYeah built on same technologies (.NET) • YellowPages Already in talks with to revive stagnant rating and reviews functionality • CitySearch Citysearch wants real time ratings right? ;) • Myspace Embeddable “whats hot now” widgets on profile pages • Buzz Blogs Internet blogs and magazines focused on covering hype around HLZYeah categories (Nightclubs, music, games, movies) THE NIGELBENTLEY PROJECT
  • 42. Phase 2 Revenue Trend Reporting Analytics gathered from real time data will be of premier value not only to local establishments but also entertainment entities looking to get real time feedback on what they put out. This information can be used to by companies to improve their experience • Why didn’t anyone show up to your restaurant opening • Why does everyone leave your bar at 8:30pm every night • What are the peak hours at the hottest club on Friday night THE NIGELBENTLEY PROJECT
  • 43. Phase 2 Revenue Targeted Sponsorships Home page advertising through sponsorships Local venues sponsoring events Fortune 500 companies sponsoring ad campaigns • The HLZYeah demographic spends lavishly on nightlife and entertainment • Yelp and Citysearch users are a more educated, fairly wealthy, slightly more female than male, youthful following. THE NIGELBENTLEY PROJECT
  • 44. Phase 2 Revenue Lead Generation • Products and items on HLZYeah will be to be bought by clicking through to product online store. HLZYeah will receive a %age of sale • HLZYeah will allow users to receive discounts on various entertainment packages and receive a percentage of the sale. This service will be enabled through strategic partnerships THE NIGELBENTLEY PROJECT
  • 45. Phase 1 Marketing Search Engine Optimization • The HLZYeah website will be optimized to get indexed by all search engines for specific categories. • HLZYeah world class tech team has deep experience building UI’s that are fully SEO capable Viral Onslaught • PR video distributed amongst all video sharing websites including break.com, youtube.com, etc • Localist blogs (laist.com, etc), tech blogs (gigaom.com), events blogs will used to spread the word THE NIGELBENTLEY PROJECT
  • 46. Strategic Partnership • Mutually beneficial partnerships with local entities (e.g. promoters) , web businesses (CityGuides), publications (944, TimeOut) and blogs (laist, Austinist) that influence and follow buzz will be created to direct traffic back to the HLZYeah.com • Facebook and iPhone applications of HLZYeah will be used to increase presence across ATT network and facebook community Guerrilla Tactics • Local underground promoters will be used to spread the word during phase I across venues. • HLZYeah ground crew will distribute flyers at key city locations which attract a HLZYeah demographic (e.g. Melrose in L.A.) THE NIGELBENTLEY PROJECT
  • 47. A good time to invest in social media? COMPANY FOUNDED SOLD TO AMOUNT Feb 2005 $1.65B Aug 2003 $580M Jul 2005 $850M Jun 2003 $300M Jun 2007 $75M Jun 2001 $200M THE NIGELBENTLEY PROJECT
  • 48. A good time to invest in social media? COMPANY FOUNDED VALUATION Feb 2004 $15B Jul 2004 $200M Aug 2005 $500M Nov 2004 $300M THE NIGELBENTLEY PROJECT
  • 49. Timeline • WAP platform launch May 30th 2008 • Website launch July 1st 2008 • Partnerships TBD. Following site launch • Critical Mass December 30th • Phase II & Nationwide Expansion Fiscal Q1 2009 THE NIGELBENTLEY PROJECT
  • 50. HlzYeah!!! :-) The Crew Fahd Akbar, Co Founder/CEO Brendon Stepanian, Co Founder/ Chief Architect Fawad Akbar, Co Founder/CTO Faran Rasheed, Lead Developer/Director Operations THE NIGELBENTLEY PROJECT