THE
NIGELBENTLEY
   PROJECT
HOW DO YOU MEASURE BUZZ?




                           THE NIGELBENTLEY PROJECT
HOW CAN YOU JUDGE HYPE?




                          THE NIGELBENTLEY PROJECT
HOW CAN YOU DETERMINE THE VIBE?




                                  THE NIGELBENTLEY PROJECT
WOULD YOU LIKE TO KNOW WHATS HOT RIGHT NOW?


                                    THE NIGELBENTLEY PROJECT
The Problem
SO. TELL ME. WHATS REALLY HOT?




                                 THE NIGELBENTLEY PROJECT
The Problem
       WHATS REALLY HOT RIGHT   NOW?




                           THE NIGELBENTLEY PROJECT
On one side…




               THE NIGELBENTLEY PROJECT
Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each ni...
Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each ni...
Jim and Dave are 2 good buds. They go
out 3 times. They like to party..They
want to know what places are
happening each ni...
Jim and Dave are 2 good buds. They go
out 3 times. They like to party.They want
to know what places are happening
each nig...
On the other side…




                     THE NIGELBENTLEY PROJECT
Danny is a nightlife promoter. He knows
           what’s happening and he wants people
           to know what’s happenin...
Danny is a nightlife promoter. He knows
                                 what’s happening and he wants people
            ...
Danny is a nightlife promoter. He knows
                                          what’s happening and he wants people
   ...
WHATS HOT RIGHT NOW?
Current Options
1. City Search
 •   CitySearch is the premier destination    CitySearch determines
  ...
WHATS HOT RIGHT NOW?
Current Options
2. Myspace
 •   Myspace is the internet’s largest social   Hype and buzz are slowly
 ...
WHATS HOT RIGHT NOW?
Current Options
3. Yelp
 •   Yelp is a city guide that taps into the   Users have to research
     co...
WHATS HOT RIGHT NOW?
Current Options
4. Buzznet
 •   Buzznet is a social community of users    Users have to spend time
  ...
WHATS HOT RIGHT NOW?
Current Options
5. Yahoo! Buzz
 •   Yahoo! Buzz collects the most popular     Analytics around Yahoo
...
What’s hot? Compare Options :-(
City Search                      Yelp                           Myspace

•   Top searches ...
What’s Missing?
THERE IS NO WAY TO FIND OUT WHATS HOT RIGHT
NOW.




                                    THE NIGELBENTLEY ...
What If…
THERE WAS A CONTINOUS, REVOLVING UP TO DATE
SERVICE THAT REVEALED WHATS HOT RIGHT NOW




                       ...
Introducing Our Solution :-)




                         THE NIGELBENTLEY PROJECT
HLZYEAH (hellz•yeah!) is the internet’s
first user driven real time trendsetting
engine. Usage: 1) Become a fierce
trendse...
It’s about You,
Our Mission                                        The People,
                                           ...
How It Works
1. Become A Fierce Trendsetter
 •   You decide what’s hot right now
     and people take notice
             ...
What if…
Done Deal.
IT’S NOT HYPOTHETICAL. IT’S ABOUT YOU, ABOUT
WHAT’S HOT AT YOUR FINGERTIPS IN REAL TIME.




         ...
What is HlzYeah? ;-)
IT’S TRENDSETTING ENGINE THAT CALCULATES
HYPE IN REAL TIME FOR ANYTHING

IT’S A LOCAL SEARCH SERVICE ...
What is HlzYeah? ;-)
Trendsetting engine that calculates
hype in real time for any category
imaginable.

Music
Venues
Game...
What is HlzYeah? ;-)
Local search engine that
let’s you know whats good
in your area right now




                       ...
What is HlzYeah? ;-)
The Future Of The Web.

A LIVING, BREATHING,
ORANICALLY EVOLVING
ORGANISM that moves at

THE SPEED OF...
HlzYeah ;-)
You make the choice.
             We’ll handle the broadcast.




Everyone needs to know.

                   ...
The Technology
HLZYEAH is built on an enterprise .NET architecture by some of America’s best
engineers who have honed thei...
The Technology
HLZYEAH has been designed to scale and respond to the
multi millions of users it was eventually be powering...
Features
              •   User will be able to use the service to create
WEB SERVICE       buzz and locate buzz
         ...
Phase 1                     Revenue
Traditional Advertising.
In general, the income per
thousand page views (CPM)
can rang...
Phase 1            Revenue

CitySearch eCPM is approximated to be $45 /
CPM! HLZYEAH.com will assuming an aggressive
CPM o...
Phase 1   Revenue
          •   HLZYEAH.com CUTOMIZABLE
              EMBEDDABLE WIDGET will be able to
              be e...
Phase 1       Revenue/Marketing

 Strategic Partnerships & Licensing.
 Licensing HLZYeah.com engine, real time data and co...
Phase 2                    Revenue
 Trend Reporting
 Analytics gathered from real time data will be of premier value not
 ...
Phase 2                   Revenue
 Targeted Sponsorships
 Home page advertising through sponsorships
 Local venues sponsor...
Phase 2               Revenue
  Lead Generation
  • Products and items on HLZYeah will be to be bought
  by clicking throu...
Phase 1                        Marketing
 Search Engine Optimization
  •       The HLZYeah website will be optimized to ge...
Strategic Partnership

•   Mutually beneficial partnerships with local entities (e.g. promoters) ,
    web businesses (Cit...
A good time to invest in social media?
   COMPANY FOUNDED         SOLD TO       AMOUNT

                Feb 2005          ...
A good time to invest in social media?
   COMPANY FOUNDED         VALUATION

                Feb 2004     $15B


         ...
Timeline
• WAP platform launch               May 30th 2008

• Website launch                    July 1st 2008


• Partners...
HlzYeah!!! :-)

          The Crew
          Fahd Akbar, Co Founder/CEO

  Brendon Stepanian, Co Founder/ Chief Architect
...
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  1. 1. THE NIGELBENTLEY PROJECT
  2. 2. HOW DO YOU MEASURE BUZZ? THE NIGELBENTLEY PROJECT
  3. 3. HOW CAN YOU JUDGE HYPE? THE NIGELBENTLEY PROJECT
  4. 4. HOW CAN YOU DETERMINE THE VIBE? THE NIGELBENTLEY PROJECT
  5. 5. WOULD YOU LIKE TO KNOW WHATS HOT RIGHT NOW? THE NIGELBENTLEY PROJECT
  6. 6. The Problem SO. TELL ME. WHATS REALLY HOT? THE NIGELBENTLEY PROJECT
  7. 7. The Problem WHATS REALLY HOT RIGHT NOW? THE NIGELBENTLEY PROJECT
  8. 8. On one side… THE NIGELBENTLEY PROJECT
  9. 9. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell On one side… THE NIGELBENTLEY PROJECT
  10. 10. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… THE NIGELBENTLEY PROJECT
  11. 11. Jim and Dave are 2 good buds. They go out 3 times. They like to party..They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… Mike loves music. He is always going to shows to discover new bands. They call him “with the band Mike” THE NIGELBENTLEY PROJECT
  12. 12. Jim and Dave are 2 good buds. They go out 3 times. They like to party.They want to know what places are happening each night they raise hell Amy is a script reader at CAA. She loves watching movies. Sometimes 4 times a week. She hates Rodger & Ebert. On one side… Mike loves music. He is always going to shows to discover new bands. They call him “with the band Mike” Craig and all 20 of his high school buddies play Grand theft Auto against each other all day. They all ant to know how good the next edition of GTA really is THE NIGELBENTLEY PROJECT
  13. 13. On the other side… THE NIGELBENTLEY PROJECT
  14. 14. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. On the other side… THE NIGELBENTLEY PROJECT
  15. 15. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. Nancy loves talking about movies. Loves it. As soon as she watches a movie she’ll let you know On the other side… THE NIGELBENTLEY PROJECT
  16. 16. Danny is a nightlife promoter. He knows what’s happening and he wants people to know what’s happening. Nancy loves talking about movies. Loves it. As soon as she watches a movie she’ll let you know On the other side… Brandon’s a XBOX maniac. And he let’s you know it. His score speaks for himself. THE NIGELBENTLEY PROJECT
  17. 17. WHATS HOT RIGHT NOW? Current Options 1. City Search • CitySearch is the premier destination CitySearch determines for researching a metropolitans venues what hot right now by • CitySearch is really just an online including a widget on the magazine with basic information on main page called the local venues “Top Searches of the day” tab. • It is the 60th most visited site in America • Monthly page views: $64 million • Annual Revenue: $230 million THE NIGELBENTLEY PROJECT
  18. 18. WHATS HOT RIGHT NOW? Current Options 2. Myspace • Myspace is the internet’s largest social Hype and buzz are slowly network built on Myspace in the • MyspaceMusic, MySspaceTV and traditional way. profile pages are used by the community to research what is hot. User have a spend a long time locating what is hot • It is the 12th most visited site in America • Monthly uniques: 45 million • Annual Revenue: $500 million THE NIGELBENTLEY PROJECT
  19. 19. WHATS HOT RIGHT NOW? Current Options 3. Yelp • Yelp is a city guide that taps into the Users have to research community’s voice and reveals current reviews to discover insights on local businesses and services what’s hot and most reviews do not change • Yelp does an excellent job of with time harnessing user generated content to power their reviews and recommendations of what’s recently hot • It is the 556th most visited site in America • Monthly uniques: 3.5 million • Annual Revenue: $100 million THE NIGELBENTLEY PROJECT
  20. 20. WHATS HOT RIGHT NOW? Current Options 4. Buzznet • Buzznet is a social community of users Users have to spend time dedicated to creating content around researching content and pop culture and buzz analyzing what’s good in • Users create editorial content around order to determine buzzworthy topics from music to culture what’s hot but the model doesn’t parlay well into determining whats hot right now • It is the 872th most visited site in America • Monthly uniques: 2.2 million • Total VC investment: $40 million THE NIGELBENTLEY PROJECT
  21. 21. WHATS HOT RIGHT NOW? Current Options 5. Yahoo! Buzz • Yahoo! Buzz collects the most popular Analytics around Yahoo content on Yahoo and provides it to the content. Yahoo!Buzz tells user in an engaging way users what other uses • Yahoo Buzz is focused on content are reading and clicking through. Stories only • It is the 5303th most visited site in America • Monthly uniques: 3.9 million • Annual Revenue: $100 million THE NIGELBENTLEY PROJECT
  22. 22. What’s hot? Compare Options :-( City Search Yelp Myspace • Top searches of the day • Read Non temporal user • Scouring other user reviews profiles Buzznet Yahoo! Buzz ? The Answer ? • Read Blog based user • Analytics around Yahoo! • The answer?? articles on current topics user content consumption behaviour THE NIGELBENTLEY PROJECT
  23. 23. What’s Missing? THERE IS NO WAY TO FIND OUT WHATS HOT RIGHT NOW. THE NIGELBENTLEY PROJECT
  24. 24. What If… THERE WAS A CONTINOUS, REVOLVING UP TO DATE SERVICE THAT REVEALED WHATS HOT RIGHT NOW THE NIGELBENTLEY PROJECT
  25. 25. Introducing Our Solution :-) THE NIGELBENTLEY PROJECT
  26. 26. HLZYEAH (hellz•yeah!) is the internet’s first user driven real time trendsetting engine. Usage: 1) Become a fierce trendsetter. 2) Always be in the know. THE NIGELBENTLEY PROJECT
  27. 27. It’s about You, Our Mission The People, The Consumer. • You decide what’s HOT in real time. • Put the power of decision making back in the hands of The People. • The Consumer sets the trend. Not the supplier or the advertiser or the celebrity. THE NIGELBENTLEY PROJECT
  28. 28. How It Works 1. Become A Fierce Trendsetter • You decide what’s hot right now and people take notice It’s about what’s HOT at that 2. Be In The Know exact MOMENT. • You search for anything from nightclubs to movies to games to music and instantly find out what’s hot in your area right now THE NIGELBENTLEY PROJECT
  29. 29. What if… Done Deal. IT’S NOT HYPOTHETICAL. IT’S ABOUT YOU, ABOUT WHAT’S HOT AT YOUR FINGERTIPS IN REAL TIME. THE NIGELBENTLEY PROJECT
  30. 30. What is HlzYeah? ;-) IT’S TRENDSETTING ENGINE THAT CALCULATES HYPE IN REAL TIME FOR ANYTHING IT’S A LOCAL SEARCH SERVICE THAT TELLS YOU WHATS GOOD IN RIGHT IN YOUR AREA RIGHT NOW IT’S FUTURE OF THE WEB. A LIVING, BREATHING, ORGANICALLY EVOLVING ENTITY THAT CHANGES AT THE SPEED OF LIFE THE NIGELBENTLEY PROJECT
  31. 31. What is HlzYeah? ;-) Trendsetting engine that calculates hype in real time for any category imaginable. Music Venues Game You name it. . THE NIGELBENTLEY PROJECT
  32. 32. What is HlzYeah? ;-) Local search engine that let’s you know whats good in your area right now THE NIGELBENTLEY PROJECT
  33. 33. What is HlzYeah? ;-) The Future Of The Web. A LIVING, BREATHING, ORANICALLY EVOLVING ORGANISM that moves at THE SPEED OF LIFE THE NIGELBENTLEY PROJECT
  34. 34. HlzYeah ;-) You make the choice. We’ll handle the broadcast. Everyone needs to know. THE NIGELBENTLEY PROJECT
  35. 35. The Technology HLZYEAH is built on an enterprise .NET architecture by some of America’s best engineers who have honed their skills developing some of America’s most recognizable internet brands. THE NIGELBENTLEY PROJECT
  36. 36. The Technology HLZYEAH has been designed to scale and respond to the multi millions of users it was eventually be powering. .NET is the fastest growing chosen architecture for building Internet businesses. Some of the biggest websites in the world have been Architected with .NET as the chosen framework THE NIGELBENTLEY PROJECT
  37. 37. Features • User will be able to use the service to create WEB SERVICE buzz and locate buzz • Users will have their own repositories to store buzz • We anticipate users will primarily use the WAP WAP SERVICE service which contains the full set of WEB service features to locate, create and store buzz WIDGETS • HLZYeah.com will create highly customizable widgets which can be inserted anywhere web browsers work. These widgets will be able to deliver buzz in different categories FACEBOOK/ • Facebook and iphone HLZYeah.com apps will IPHONE allow users to utilize the/interact with the full feature set from within those environments THE NIGELBENTLEY PROJECT
  38. 38. Phase 1 Revenue Traditional Advertising. In general, the income per thousand page views (CPM) can range from $1-$50 for most websites. Search, travel and local search seem to generate high CPM. THE NIGELBENTLEY PROJECT
  39. 39. Phase 1 Revenue CitySearch eCPM is approximated to be $45 / CPM! HLZYEAH.com will assuming an aggressive CPM of $30 in Year 1 by targeting local businesses to provide highly contextual ads. HLZYEAH.com plans on reaching a user base of 1 million users by the 18th month. Assuming a VERY LOW 5 page views per user that’s 2 million dollars yearly revenue after 1 & 1/2 years THE NIGELBENTLEY PROJECT
  40. 40. Phase 1 Revenue • HLZYEAH.com CUTOMIZABLE EMBEDDABLE WIDGET will be able to be embedded in any blog or internet page driving up page views and advertising • HLZYEAH.com WAP site contain contextual advertising information while increasing page views • HLZYEAH.com FACEBOOK AND IPHONE sites will allow yet another point of entry to provide highly contextual ad’s that make sense while rapidly increasing daily page views THE NIGELBENTLEY PROJECT
  41. 41. Phase 1 Revenue/Marketing Strategic Partnerships & Licensing. Licensing HLZYeah.com engine, real time data and community to power partners ratings, recommendations & reviews • MSN CityGuides Local presence very weak. HLZYeah built on same technologies (.NET) • YellowPages Already in talks with to revive stagnant rating and reviews functionality • CitySearch Citysearch wants real time ratings right? ;) • Myspace Embeddable “whats hot now” widgets on profile pages • Buzz Blogs Internet blogs and magazines focused on covering hype around HLZYeah categories (Nightclubs, music, games, movies) THE NIGELBENTLEY PROJECT
  42. 42. Phase 2 Revenue Trend Reporting Analytics gathered from real time data will be of premier value not only to local establishments but also entertainment entities looking to get real time feedback on what they put out. This information can be used to by companies to improve their experience • Why didn’t anyone show up to your restaurant opening • Why does everyone leave your bar at 8:30pm every night • What are the peak hours at the hottest club on Friday night THE NIGELBENTLEY PROJECT
  43. 43. Phase 2 Revenue Targeted Sponsorships Home page advertising through sponsorships Local venues sponsoring events Fortune 500 companies sponsoring ad campaigns • The HLZYeah demographic spends lavishly on nightlife and entertainment • Yelp and Citysearch users are a more educated, fairly wealthy, slightly more female than male, youthful following. THE NIGELBENTLEY PROJECT
  44. 44. Phase 2 Revenue Lead Generation • Products and items on HLZYeah will be to be bought by clicking through to product online store. HLZYeah will receive a %age of sale • HLZYeah will allow users to receive discounts on various entertainment packages and receive a percentage of the sale. This service will be enabled through strategic partnerships THE NIGELBENTLEY PROJECT
  45. 45. Phase 1 Marketing Search Engine Optimization • The HLZYeah website will be optimized to get indexed by all search engines for specific categories. • HLZYeah world class tech team has deep experience building UI’s that are fully SEO capable Viral Onslaught • PR video distributed amongst all video sharing websites including break.com, youtube.com, etc • Localist blogs (laist.com, etc), tech blogs (gigaom.com), events blogs will used to spread the word THE NIGELBENTLEY PROJECT
  46. 46. Strategic Partnership • Mutually beneficial partnerships with local entities (e.g. promoters) , web businesses (CityGuides), publications (944, TimeOut) and blogs (laist, Austinist) that influence and follow buzz will be created to direct traffic back to the HLZYeah.com • Facebook and iPhone applications of HLZYeah will be used to increase presence across ATT network and facebook community Guerrilla Tactics • Local underground promoters will be used to spread the word during phase I across venues. • HLZYeah ground crew will distribute flyers at key city locations which attract a HLZYeah demographic (e.g. Melrose in L.A.) THE NIGELBENTLEY PROJECT
  47. 47. A good time to invest in social media? COMPANY FOUNDED SOLD TO AMOUNT Feb 2005 $1.65B Aug 2003 $580M Jul 2005 $850M Jun 2003 $300M Jun 2007 $75M Jun 2001 $200M THE NIGELBENTLEY PROJECT
  48. 48. A good time to invest in social media? COMPANY FOUNDED VALUATION Feb 2004 $15B Jul 2004 $200M Aug 2005 $500M Nov 2004 $300M THE NIGELBENTLEY PROJECT
  49. 49. Timeline • WAP platform launch May 30th 2008 • Website launch July 1st 2008 • Partnerships TBD. Following site launch • Critical Mass December 30th • Phase II & Nationwide Expansion Fiscal Q1 2009 THE NIGELBENTLEY PROJECT
  50. 50. HlzYeah!!! :-) The Crew Fahd Akbar, Co Founder/CEO Brendon Stepanian, Co Founder/ Chief Architect Fawad Akbar, Co Founder/CTO Faran Rasheed, Lead Developer/Director Operations THE NIGELBENTLEY PROJECT

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