Dantemtc a rouby_european_policies

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Dantemtc a rouby_european_policies

  1. 1. Your logo here The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Bridging the digital agenda with the tourism agenda: How will European policies support businesses? What opportunities for mountain and rural actors? DANTE Mid-term conference Torino, 2 October 2013 Alexia ROUBY - Euromontana
  2. 2. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview Opportunities for mountain and rural areas 2 European tourism policy Digital agenda for Europe Tourism & ICT business initiative
  3. 3. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview Opportunities for mountain and rural areas 3 European tourism policy Digital agenda for Europe Tourism & ICT business initiative
  4. 4. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- Key facts • The Third largest socio-economic activity in Europe 4 Direct only 5% GDP 5,2% workforce Direct + indirect 10% GDP 12% jobs
  5. 5. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- Key facts • The « World’s n°1 destination in the world » 5 International arrivals to Europe 370 million (40%) 266 billion € of revenues Expected increase EU travels 1.4 billion 90% in the EU Largest group travellers
  6. 6. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- Policy context • A new European competence • Lisbon treaty (Article 6): the EU shall support, coordinate or supplement the actions of the Member States in… tourism • Lisbon Treaty (article 195): – Promote competitiveness by encouraging the creation of a favourable environment – Encourage cooperation between Member States (good practice) – Develop an integrated approach to tourism, ensuring that the sector is taken into account in other policies 6
  7. 7. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- 4 priorities 1. Stimulate competitiveness 2. Promote development of sustainable, responsible and high-quality tourism 3. Consolidate the image and profile of Europe as a collection of sustainable and high-quality destinations 4. Maximise the potential of EU policies and instruments for developing tourism 7
  8. 8. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- Competitiveness 8 Goals Diversifying supply Innovation Improving skills Extending the season Actions European Heritage label, transnational routes ICT and tourism business initiative, e-commerce Leonardo, ERASMUS… Enabling specific target groups to travel
  9. 9. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy- Sustainability, responsibility and quality 9 • Challenges: – Tourism highly dependant on environment and quality – Policy concern in all strategies but little practical implementation • Actions: – European Tourism Indicator system (ETIS) – Work on a European tourism quality brand – Monitor risks related to climate change to support adaptation – A Charter for sustainable and responsible tourism
  10. 10. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy – Europe’s profile 10 • “Europe” brand • Promote: www.visiteurope.com • Promotion in major international events or large-scale tourism fairs • Foster Europe’s participation in international bodies
  11. 11. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism policy – Funds & Policies 11 Transport Competition, Internal market & taxation, consumer protection Environment Employment & training Regional policy Rural development policy Horizon 2020
  12. 12. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview Opportunities for mountain and rural areas 12 European tourism policy Digital agenda for Europe Tourism & ICT business initiative
  13. 13. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital agenda - Key facts Economics • ICT sector = 6% of GDP Labour market • 6.7 million people employed (3,1%) • 3-4% more practitioners/year only • 900 000 unfilled vacancies by 2015 Roll-out • Cost of infrastructure estimated at 200 billion euros • 2011: 73% citizens access internet, 2/3 broadband – wide variety of situations • 10% increase broadband=> 1 to 1.5% GDP growth 13
  14. 14. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital agenda – 7 pillars 2010 1. A single market 2. Inter-operability and standards 3. Trust and security 4. Fast & ultra-fast internet access 5. Research and innovation 6. Enhancing digital literacy, skills and inclusion 7. ICT-enabled benefits for EU society 14
  15. 15. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital agenda – Review 2012 • New and stable broadband regulatory framework • New public digital service infrastructures through CEF • Grand coalition for skills and jobs • EU cyber-security strategy • Update EU’s copyright framework • Accelerate cloud computing • Launch new electronics industrial strategy 15
  16. 16. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Digital agenda - Actions • 101 actions, digital agenda scoreboard (13 targets) • Instruments: – Competition rules & internal market policies • Steep increase in amount in state aids (X3,6 2011- 2012) • Regulating abuse of dominant position – 25 billion euros of EU funding in 2007-2013: • Structural funds: 14,5 billion (4,2%), 21,000 projects • CIP « ICT PSP programme »: 329 million € to 180 projects • FP7 ICT programme: 9,1 billion € to over 1,800 projects • European investment bank: 1,5 billion/year to broadband projects 16
  17. 17. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme European Policies 2014-2020 • European Structural and Investment funds (325 Billion€): – ERDF concentrated on Innovation, ICT, Competitiveness of SMEs, Low carbon economy  all relevant for tourism & ICT – ESF  skills and inclusion – EAFRD  rural tourism, agri-tourism, LEADER (5%) • Research and innovation « Horizon 2020 » – Priorities for ICT: next generation of computing, infrastructure, technology and services, contents – Priority « Leadership in enabling industrial technologies » (70 billion€) • Connecting Europe Facility -> 1 billion on broadband + leverage effect • COSME  SME support programme, tourism one of the support areas 17
  18. 18. ICT & Tourism Initiative October 2013 DG Enterprise and Industry Unit E2 Tourism and Cultural Instruments
  19. 19. Page 19 of 13 ICT & Tourism initiative Aim is to improve the competitiveness and efficiency of the tourism industry (especially SMEs) through the use and promotion of new ICT technologies. This initiative consists of 3 pillars: 1. Policy component (High Level Group) 2. Technological component (ICT platform - TOURISMlink) 3. Operational component (ICT & Tourism support business portal) ICT & Tourism Initiative I. Policy component High level Group II. Technological component TOURISMlink III. Operational component ICT and Tourism business support portal
  20. 20. Page 20 of 13 I. Policy component: High level Group A high-level group (HLG) of representatives - from the fields of tourism, ICT and other relevant stakeholders - to discuss and analyse market evolution - identify needs and make recommendations for future policy development. Meeting of the HLG (expected spring 2014) is under preparation by a Sherpa expert group (2 meetings took place).
  21. 21. Page 21 of 13 II. Technological component: Tourismlink A demonstration project - started in January 2012, runs for 30 months - aims to facilitate ICT-interoperability aspects between companies from different levels and sections of the tourism industry's value chain - ensures that SMEs can easily participate in the digital value chain without having to bear heavy costs - consortium with: Hotrec, Ectaa, Bocconi University, ITH Spain, ZN Belgium + partners: Amadeus, Microsoft, Generalitat Valencia
  22. 22. Page 22 of 13 II. Technological component: Tourismlink Tasks of Tourismlink: - Market analysis - Framework for interoperability - Demonstrators and pilots - Governance model for the maintenance and evolution of the framework after the end of the demonstration action - Awareness raising and dissemination actions - Final conference in first half on 2014.
  23. 23. Page 23 of 13 More info: http://www.tourismlink.eu/
  24. 24. Page 24 of 13 III. Operational component: ICT and Tourism Business support A service contract - started in January 2013, runs for 14 months - a portal to assist businesses (mainly SMEs) in each step of their business processes - aims to become the one stop shop, providing relevant, practical information, including up to date ICT business tools, tutorials and training - helps any tourism company set up, manage and promote their business
  25. 25. Page 25 of 13 A consortium with: – SEGITTUR (coordination, promotion, quality control) – Formacion Digital S.L. (market analysis, concept and initial content of the portal) – Planet Media Studios, S.L. (development, Governance and maintenance of the portal) – European Association of Service Providers for Persons with Disabilities – (EASPD)(know-how on(e)-accessibility) III. Operational component: ICT and Tourism Business support
  26. 26. Page 26 of 13 III. Operational component: ICT and Tourism Business support Tasks of the consortium: - in-depth analysis of currently existing business support portals in the Tourism sector and elaboration of the concept of our portal - development of the ICT & Tourism portal - promotion of the new portal - quality control & monitoring of the portal More info: http://bluevista.ceros.com/segittur/tourismiting /page/1
  27. 27. Page 27 of 13
  28. 28. Page 28 of 13 III. Operational component: ICT and Tourism Business support We need your help to make this portal interesting, useful, up-to- date: - On the selection of topics that are treated - On the content that is presented - IT tools? - Training material? - Best-practices? Contact us and send your suggestions to: Krista.de-spiegeleer@ec.europa.eu
  29. 29. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism & ICT in mountain and rural areas • Tourism is one of the most important economic sectors in mountain & rural areas • Multiple destinations of excellence, great sceneries, preserved environments, heritage sites • Increasing interest in adventure/cultural/natural tourism • Tourism as a vehicle to market goods and services + make the areas known as places to live A great potential for territorial development if tourism is done sustainably 29
  30. 30. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism & ICT in mountain and rural areas • Challenges: – Lagging behind in internet roll-out – Small scattered businesses: multiplicity of small-scale offers – Reduced visibility on increasingly globalised internet tools – Natural sites with specific information needs 30
  31. 31. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Tourism & ICT in mountain and rural areas • ICT as a way to: – Promote destinations better: increase visibility to specific types of tourists, use beauty and images to attract – Increase frequentation at all seasons through special offers – Provide specific info on nature, weather, treks/routes, camp sites… – Coordinate offers by multiple actors to provide packages of products and services – Enable experience sharing by operators and tourists – Enable proactive tourism • Make digital tourism a priority in programming of EU funds at regional level in rural/mountain areas 31
  32. 32. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Thank you for your attention Alexia ROUBY EUROMONTANA European network of mountain areas info@euromontana.org www.euromontana.org 32

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