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Goldman Sachs on the LinkedIn Sales Navigator opportunity
 

Goldman Sachs on the LinkedIn Sales Navigator opportunity

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Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals allowing them to quickly find, qualify, and create new leads, while allowing sales management to ...

Sales Navigator is a premium social selling tool that LinkedIn provides to sales professionals allowing them to quickly find, qualify, and create new leads, while allowing sales management to accelerate the social selling capabilities within a sales organization. It enables salespeople and business development professionals to tap their relationships across first, second, and third degrees and “turn cold calls into warm prospects,” as well as collaborate with other professionals within their organization to effectively and efficiently deepen their relationships with existing clients. Subscribers have the ability to navigate their network to reach key decision-makers within target organizations more directly by leveraging the power of LinkedIn’s database of over 277 million professional profiles and their connections both within their individual and corporate networks. Sales Navigator is a subscription product with several different access.

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    Goldman Sachs on the LinkedIn Sales Navigator opportunity Goldman Sachs on the LinkedIn Sales Navigator opportunity Presentation Transcript

    • Summary: Goldman Sachs on the Sales Navigator opportunity ©2013 LinkedIn Corporation. All Rights Reserved.
    • In July 2013 Goldman Sachs explored the unparalleled value organizations are getting from LinkedIn Sales Navigator. ©2013 LinkedIn Corporation. All Rights Reserved.
    • “Sales Navigator… [helps professionals] quickly find, qualify, and create new leads… “ It enables salespeople and business development professionals to tap their relationships across first, second, and third degrees… as well as collaborate with other professionals within their organization to effectively and efficiently deepen their relationships with existing clients. Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • They reported “extremely positive” customer feedback What they heard: + Powerful client intelligence and relationship platform + Most important networking and business development tool + “Light years” ahead of the competition + Unique solution built on the LinkedIn member network Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • “ The most valuable functionality of the product cited is the TeamLink feature, which our contacts said provides much higher conversion rates than cold calls or introductions through non-mutual connections. Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • “ On the integration with Salesforce.com’s CRM, the feedback was very positive as the combination of the two products has led to much greater efficiency and productivity. Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • In fact, Goldman Sachs found that many customers were pushing for full adoption % 100 Current adoption or adoption goal for interviewed LinkedIn Sales Navigator customers Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • “ The barrier to adoption did not seem to be ROI, the removal or rationalization of other costs, or the validation of the product’s usefulness, but rather the bottleneck of getting everyone at the organization trained. Source: Goldman Sachs, Exploring the Sales Navigator opportunity with early adopters, July 2013. ©2013 LinkedIn Corporation. All Rights Reserved.
    • LinkedIn Sales Navigator: Find, relate, and engage with the best prospects on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.
    • Find out more: sales.linkedin.com ©2013 LinkedIn Corporation. All Rights Reserved.