Propaganda 2009

5,165 views

Published on

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,165
On SlideShare
0
From Embeds
0
Number of Embeds
119
Actions
Shares
0
Downloads
83
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Propaganda 2009

  1. 1. Propaganda Techniques An examination of the art of manipulation
  2. 2. What is Propaganda? <ul><li>A way of manipulating people using images and words to achieve a desired effect or outcome </li></ul><ul><li>Propaganda clouds reality and gets in the way of clear and honest thinking </li></ul><ul><li>Propagandists deliberately manipulate in order to promote their cause. </li></ul>
  3. 3. Why study propaganda? <ul><li>Too avoid being manipulated by others </li></ul><ul><li>We often deceive ourselves using the same techniques we use to convince others </li></ul><ul><li>How clearly do you understand how this expensive Super Bowl ad is trying to manipulate you? </li></ul>
  4. 4. Is all propaganda bad? <ul><li>Yes, in that it does not seek to educate but rather manipulate. However, sometimes propaganda may be used to manipulate you into doing something positive </li></ul><ul><li>The danger is that all propagandists want to do your thinking for you. </li></ul>
  5. 5. World War II Propaganda <ul><li>“ The masses always need a certain time before they are ready even to notice a thing, and they will lend their memories only to a thousand-fold repetition of the most simple ideas”. </li></ul>
  6. 6. World War II Propaganda <ul><li>“ To whom has propaganda to appeal? To the scientific intelligentsia or to the less educated masses? It has appeal forever and only to the masses!” </li></ul>
  7. 7. World War II Propaganda <ul><li>“ All propaganda has to be popular and has to adapt its spiritual level to the perception of the least intelligent...” </li></ul>
  8. 8. World War II Propaganda <ul><li>“ The great masses’ receptive ability is only very limited, their understanding is small, but their forgetfulness is great [so] all effective propaganda has to limit itself only to a few points to use them like slogans until every last man is able to imagine what is intended...” </li></ul>
  9. 9. World War II Propaganda <ul><li>Adolf Hitler </li></ul>
  10. 10. Association/Transfer <ul><li>Creates an internal connection between two unrelated items. Causes a transfer of positive or negative feelings from one thing to something else. </li></ul>
  11. 11. Association/Transfer <ul><li>Creates an internal connection between two unrelated items. Causes a transfer of positive or negative feelings from one thing to something else. </li></ul>
  12. 12. Association/Transfer <ul><li>Creates an internal connection between two unrelated items. Causes a transfer of positive or negative feelings from one thing to something else. </li></ul>
  13. 13. Association/Transfer <ul><li>Creates an internal connection between two unrelated items. Causes a transfer of positive or negative feelings from one thing to something else. </li></ul>
  14. 14. Association/Transfer <ul><li>Creates an internal connection between two unrelated items. Causes a transfer of positive or negative feelings from one thing to something else. </li></ul>
  15. 15. Misery <ul><li>Appeals to pity or sympathy to gain support. </li></ul>
  16. 16. Misery <ul><li>Appeals to pity or sympathy to gain support. </li></ul>
  17. 17. Misery <ul><li>Appeals to pity or sympathy to gain support. </li></ul>
  18. 18. Fancy Words <ul><li>Use of elegant or technical sounding words to persuade and camouflage the truth. </li></ul>
  19. 19. Fancy Words <ul><li>Use of elegant or technical sounding words to persuade and camouflage the truth. </li></ul>
  20. 20. Fancy Words <ul><li>Use of elegant or technical sounding words to persuade and camouflage the truth. </li></ul>
  21. 21. Fancy Words <ul><li>Use of elegant or technical sounding words to persuade and camouflage the truth. </li></ul>
  22. 22. Euphemisms <ul><li>The use of words or statements that deter from the meaning, to make it not as bad, and more tasteful to the general public. </li></ul><ul><li>Example: Holocaust = Final Solution </li></ul><ul><li>Example: Death Camps = Resettlement </li></ul>
  23. 23. Word Magic <ul><li>Uses emotional or catchy words to create a positive feeling and makes it easier to remember the product or idea. </li></ul>
  24. 24. Word Magic <ul><li>Uses emotional or catchy words to create a positive feeling and makes it easier to remember the product or idea. </li></ul>
  25. 25. Bandwagon <ul><li>Join the crowd, do not be left out. Everyone is doing it, so you should too. </li></ul>“ Everyone listens to the Furher”
  26. 26. Bandwagon <ul><li>Join the crowd, do not be left out. Everyone is doing it, so you should too. </li></ul>
  27. 27. Plain Folks <ul><li>Based on the idea that we trust people who are most like us. </li></ul>“ We are for Adolf Hitler”
  28. 28. Plain Folks <ul><li>Based on the idea that we trust people who are most like us. </li></ul>
  29. 29. Plain Folks <ul><li>Based on the idea that we trust people who are most like us. </li></ul>
  30. 30. Plain Folks <ul><li>Based on the idea that we trust people who are most like us. </li></ul>
  31. 31. Direct Order <ul><li>Attempts to make decision making easy for us by directly telling us what to do. </li></ul>
  32. 32. Direct Order <ul><li>Attempts to make decision making easy for us by directly telling us what to do. </li></ul>
  33. 33. Appeal to Authority <ul><li>Important and powerful people support a candidate or idea. Similar to testimonial. </li></ul>“ One People, One Reich, One Fuhrer”
  34. 34. Testimonial <ul><li>When a celebrity, or expert whose views are held in general respect endorses a product, candidate, or idea. The person may or may not be qualified to speak on the subject. </li></ul>
  35. 35. Testimonial <ul><li>When a celebrity, or expert whose views are held in general respect endorses a product, candidate, or idea. The person may or may not be qualified to speak on the subject. </li></ul>
  36. 36. Testimonial <ul><li>When a celebrity, or expert whose views are held in general respect endorses a product, candidate, or idea. The person may or may not be qualified to speak on the subject. </li></ul>
  37. 37. Testimonial <ul><li>When a celebrity, or expert whose views are held in general respect endorses a product, candidate, or idea. The person may or may not be qualified to speak on the subject. </li></ul>
  38. 38. Name Calling <ul><li>Linking a person or idea to a negative image. </li></ul>“ The Jew: The inciter of war, the prolonger of war
  39. 39. Name Calling <ul><li>Linking a person or idea to a negative image. </li></ul>
  40. 40. Name Calling <ul><li>Linking a person or idea to a negative image. </li></ul>
  41. 41. Glittering Generalities <ul><li>Use of words and images that generally carry a favorable meaning to everyone. Hopes to create a feeling with no direct evidence. </li></ul>&quot;Open the door to freedom! Put a strong man at the helm! Out of the swamp! Forward with the powers of renewal!”
  42. 42. Glittering Generalities <ul><li>Use of words and images that generally carry a favorable meaning to everyone. Hopes to create a feeling with no direct evidence. </li></ul>
  43. 43. Glittering Generalities <ul><li>Use of words and images that generally carry a favorable meaning to everyone. Hopes to create a feeling with no direct evidence. </li></ul>
  44. 44. Black and White <ul><li>Presents an issue as having only two choices. If you don’t like one choice, you must choose the other </li></ul>
  45. 45. Black and White <ul><li>Presents an issue as having only two choices. If you don’t like one choice, you must choose the other </li></ul>
  46. 46. Oversimplification <ul><li>Coming to a conclusion that is too simple to account for complex reality. </li></ul><ul><li>“ Germany ruthlessly killed Americans when they sank the Lusitania so they clearly don’t care if we go to war with them or not .” </li></ul><ul><li>“ If congress passes a law limiting the availability of automatic weapons, America will slide down a slippery slope which will ultimately result in the banning of all guns, the destruction of the Constitution, and a totalitarian police state .” </li></ul>
  47. 47. Taking Out of Context <ul><li>Removing a person, statement or idea from its original setting in order to support the propagandist position. </li></ul>
  48. 48. Taking Out of Context <ul><li>Removing a person, statement or idea from its original setting in order to support the propagandist position. </li></ul>
  49. 49. Fear <ul><li>Informs people that personal danger is imminent if they do or do not do some specific action. </li></ul>
  50. 50. Fear <ul><li>Informs people that personal danger is imminent if they do or do not do some specific action. </li></ul>
  51. 51. Fear <ul><li>Informs people that personal danger is imminent if they do or do not do some specific action. </li></ul>
  52. 52. Fear <ul><li>Informs people that personal danger is imminent if they do or do not do some specific action. </li></ul>
  53. 53. Fear <ul><li>Informs people that personal danger is imminent if they do or do not do some specific action. </li></ul>
  54. 54. Simplicity and Repetition <ul><li>Keep it simple and say it often enough so people will remember it and believe it. </li></ul>
  55. 55. Simplicity and Repetition <ul><li>Keep it simple and say it often enough so people will remember it and believe it. </li></ul>
  56. 56. You Turn <ul><li>1. </li></ul>
  57. 57. You Turn <ul><li>2. </li></ul>
  58. 58. You Turn <ul><li>3. </li></ul>
  59. 59. Thank you for your time. The End.

×