Learning and Career Growth Through Social Media
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Learning and Career Growth Through Social Media

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Take charge of your own personal brand. Use social media to build and leverage your profile. If you aren't doing it, some of your peers are so you'll have to accept that they are passing you by.

Take charge of your own personal brand. Use social media to build and leverage your profile. If you aren't doing it, some of your peers are so you'll have to accept that they are passing you by.

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  • Social media is about connecting and creating, sharing and belonging. It’s NOT just about Twitter and Facebook. It’s NOT just about technologies or channels. This presentation mentions the word “community” a lot. I see community anything from 5 commenters on a blog to 10K followers on Twitter. You are also going to see “conversation” mentioned frequently… which can mean a 140-character tweet, a viral video, or a lengthy forum thread. Social media makes room for all of these different but fundamentally similar types of interactions…You see, it’s about how the digital social connection creates something that would have never been possible otherwise. And where is the proof of this…
  • The proof is in the sheer number and growth of all these social artifacts. If I was an anthropologist looking back at our civilization and this moment in time, here are the signs to me of a clear movement, evidence of a shift in the digital culture in completely quantifiable terms.
  • This is the definition straight from Wikipedia: “social media is an umbrella term that defines the various activities that integrate blah blahblah.” Doesn’t really tell us much of anything useful does it? Where is the passion, where are the people?
  • Building a “brand” is an expensive and intense process, and now social media experts are telling companies to “let go” and give some control back to the consumer. In an environment where communications are traditionally routed through legal teams and PR firms, where there are limits put on who can talk directly with the customer and how, companies need reassurance that the reward is work the risk.
  • If you don’t bring it back to objectives, if you try and measure EVERYTHING people are doing and saying and creating online, THIS is what your whiteboard ends up looking like. It’s beautiful, but it’s not useful. You have to bring it back to objectives… ‘Are we getting what we want out of the conversation?’
  • A sign of a successful social media program is one that doesn’t require as much hands-on involvement… your guests are talking to each other, dancing, having fun. Brands shouldn’t have to be the shy dork in the corner, they need to be a host that promotes mingling, serves the digital snacks, and makes sure everyone is having a good time…
  • Extending your reach is hard to do unless the chair you are standing on is pretty stable. But if you can do it, the rewards are great. CCS saw a spike in the size and quality of traffic for their Facebook page the minute they started including the URL on their print material and presentations.

Learning and Career Growth Through Social Media Learning and Career Growth Through Social Media Presentation Transcript

  • Learning & Career Growth through Social Media
    Don’t be the “looking for a job” person
    Dan Stuart
    Copyright (c) Dan Stuart 2009
  • So why should we listen to this guy?
    • Formerly:
    • Chief Possibility Officer at Bayt.com
    • Director at Intilaq
    • English Department Head, AIS Kuwait
    • High School Teacher
    • Ski & Snowboard Instructor
    • Mountain Bike Guide
    • Swimming Pool Builder
    • M.Ed from U of Toronto
    • Honours B.A. in History and English Literature
    Copyright (c) Dan Stuart 2009
  • So why should we listen to this guy?
    • Currently:
    • Founder & CEO at GoNabit.com
    • Pioneering social commerce and group buying in the MENA region in order to grow a globally successful online institution.
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • Insert Text Here
    So what is a
    brand
    • So what do Publishers
    and how is it created?
    Copyright (c) Dan Stuart 2009
  • …a logo?
    Copyright (c) Dan Stuart 2009
  • …a classical ad?
    Copyright (c) Dan Stuart 2009
  • …or a creative image or positioning?
    Copyright (c) Dan Stuart 2009
  • From Procter & Gamble
    Copyright (c) Dan Stuart 2009
  • From Marty Neumeier
    Copyright (c) Dan Stuart 2009
  • Think of a brand – like your MBA program: write a BPS
    BPS: succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.
    For (target audience), (brand name) is the (frame of reference) that delivers (benefit/point of difference) because only (brand name) is (reason to believe).
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Criteria for Evaluating a Positioning Statement 
     Is it memorable, motivating and focused to the core prospect?
    Does it provide a clear, distinctive and meaningful picture of the brand that differentiates it from the competition?
    Can the brand own it?
    Is it credible and believable?
    Does it enable growth?
    Does it serve as a filter for brand decision-making?
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • Insert Text Here
    So that’s a
    brand
    • So what do Publishers
    then…?
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • Insert Text Here
    Nope!
    • So what do Publishers
    Copyright (c) Dan Stuart 2009
  • A brand is what WE say it is!
    Brands can define it’s “BPS” and use that to shape their internal and external messages,
    BUT
    brands are defined by how they live and present this message,
    AND
    how WE perceive this message.
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • Insert Text Here
    Ok, fine…but that’s it right…?
    • So what do Publishers
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • Insert Text Here
    Ok, fine…but that’s it right…?
    then Social Media
    • So what do Publishers
    ARRIVES!
    Copyright (c) Dan Stuart 2009
  • What is Social Media?
    It’s how people engage, participate, and share online…
  • It’s how people engage, participate, and share online…
  • It’s how people engage, participate, and share online…
  • … the experiences they leave behind
  • … and the shared meaning they create.
  • It’s…
    • 100,000,000 videos on YouTube
    • 4,000,000 articleson Wikipedia
    • 200,000,000 blogs
    • 3,000,000,000 tweets on twitter
    • 200,000,000 people on Facebook each month
  • Ask Yourself: Do you use Social Media?
    When
    How
    With Who
    Where
    Why
  • Social Media Certainly Has Its Challenges:
    Companies have to overcome their fear.
    This is a different kind of marketing.
    It starts with the community inside.
    Social media advocates are over-zealous.
    Consumers are suffering from social media fatigue.
    COMMUNICATION
  • Action plan?
  • Here’s the plan:
    Research before engaging/connecting
    Determine Goals
    Personal or Branded Profile
    Build Equity and Credibility
    Track Metrics
    Less Structure is Better
    Listen and Observe Before Engaging
    Be Authentic
    Track, Measure, Iterate
    Don’t Just Strategize, Execute
    and why do I need one?
  • Insert Text Here
    Progression:
    • Insert Text Here
    So what is a
    personal brand
    • So what do Publishers
    and why do I need one?
  • Personal branding is the process whereby people and their careers are marked (and marketed) as brands. ttp://en.wikipedia.org/wiki/Personal_branding
  • So what exactly is an
    personal brand
    statement
    ?
  • Remember our brands? Same Thing…
    A positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Position Yourself:Describe yourself – no, position your personal brand – in 140 characters or less.
    GO!
  • Criteria for Evaluating a Positioning Statement 
     Is it memorable, motivating and focused to the core prospect?
    Does it provide a clear, distinctive and meaningful picture of the brand that differentiates it from the competition?
    Can the brand own it?
    Is it credible and believable?
    Does it enable growth?
    Does it serve as a filter for brand decision-making?
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • How do you build a
    personal brand
    ?
  • Are there best practices?
    What are the best practices for a conversation?
    What about for a relationship?
    You can read books, attend seminars, but it all comes back to…
    who you are and who they are.
     
    There is one best practice to which there is no exception…
    BE REAL
  • Do I need a plan…(?)
  • Yes. Because showing up is not enough
  • And No. But start. Join and engage
  • Are you ready to listen
    …Be valuable and meaningful
  • But be ready to talk AND listen
  • Be everywhere
  • Follow the thought-leaders to become one
  • …Reach out to your community
  • …Find ways to ignite conversation
  • Show what you know
  • Remember to be a great party host
  • Extend your reach beyond the web
  • Network for mutual benefit
  • Start now…
    Tune your Facebook account
    Get on Twitter
    Check lists on TweetDeck – follow
    Post, comment and engage
    Create/boost your blog
    Present yourself on SlideShare
    Start following thought-leaders by searching Technorati and using Google Readeer
    Use your blog to build a PLE
    and why do I need one?
  • This becomes more difficult as you add more channels…
  • And this can become even more difficult…
    Personal Learning Environment
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Noisy?
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Not all fun?
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Still too noisy?
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Try this…
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Insert Text Here
    Progression:
    • What is social media – define termsx xx
    and why do I need one?
  • Your own Personal Learning Environment:
    Use current social sites
    Mix in some more - discover
    Self-cast, listen and learn
    Record micro-learnings
    Reflect and document learnings
    Document achievements
    You win: you learn
    We win: you add (meaningfully) to the knowledge collective
  • Let’s remind ourselves of the plan:
    Research before engaging/connecting
    Determine Goals
    Personal or Branded Profile
    Build Equity and Credibility
    Track Metrics
    Less Structure is Better
    Listen and Observe Before Engaging
    Be Authentic
    Track, Measure, Iterate
    Don’t Just Strategize, Execute
    and why do I need one?
  • Start now…
    Tune your Facebook account
    Get on Twitter
    Check lists on TweetDeck – follow
    Post, comment and engage
    Create/boost your blog
    Present yourself on SlideShare
    Start following thought-leaders by searching Technorati and using Google Readeer
    Use your blog to build a PLE
    and why do I need one?
  • My Final Thoughts…
    and why do I need one?
    Copyright (c) Dan Stuart 2009
  • Become a Generalist AND a Specialist
    You need to start learning other areas of the business, while mastering a specialty
  • Don't be the: Be the:
    looking for a job person I'm doing interesting things person 
    If you're busy doing things that matter to you/reward you, you're not only unique but you're also interesting.  
    It might also help you better define the behaviors you want to engage in vs. the inert, static job description you otherwise might have thought you wanted.
    Finally, doing what you're supposed to do will land you right in the middle of the pack of all the other people doing exactly the same things. 
  • Start selling
    and why do I need one?
  • Case in point
    …me
    and why do I need one?
  • Dan Stuart
    Founder & CEO – GoNabit
    www.GoNabit.com
    ds@gonabit.com
    twitter.com/gonabit
    twitter.com/danstuart
    www.danstuart.me