Dan Stuart bayt.com Personal Branding it’s not just for breakfast cereal anymore June 7, 2009
Insert Text Here Progression: <ul><li>So what do  Publishers </li></ul><ul><li>Insert Text Here  </li></ul>personal brand ...
Personal branding  is the process whereby people and their careers are marked (and marketed) as brands.  http://en.wikiped...
personal brand  statement So what exactly is an ?
Personal brand statement  is a  strong core statement that differentiates you from others  and helps you gain a competitiv...
Position Yourself: Describe yourself – no, position your personal brand – in 140 characters or less.
my own personal brand So what exactly should I do to create ?
Good news : Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy...
A resume needs to be filled with  unique accomplishments, and examples of impacting the  bottom line . It should be a  Bra...
You need to start learning other areas of the business, while mastering a specialty =  you have to work much harder! Becom...
 
Don't be the:   Be the: looking for a job person   I'm doing interesting things person   If you're busy doing things that ...
LEARN
Showing up is not enough
Network for mutual benefit
Be Everywhere
Follow the Thought-Leaders to become one
Show what you know
Join and engage
Relentlessly and Passionately Connect and Build your Personal Brand
Dan Stuart Head of Strategic Initiatives Bayt.com [email_address] twitter.com/danstuart linkedin.com/in/danielstuart www.m...
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Personal Branding

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A short presentation given as an intro to the need and first steps to consciously building a personal brand.

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Personal Branding

  1. 1. Dan Stuart bayt.com Personal Branding it’s not just for breakfast cereal anymore June 7, 2009
  2. 2. Insert Text Here Progression: <ul><li>So what do Publishers </li></ul><ul><li>Insert Text Here </li></ul>personal brand So what is a and why do I need one?
  3. 3. Personal branding is the process whereby people and their careers are marked (and marketed) as brands. http://en.wikipedia.org/wiki/Personal_branding
  4. 4. personal brand statement So what exactly is an ?
  5. 5. Personal brand statement is a strong core statement that differentiates you from others and helps you gain a competitive advantage in your current and future jobs.
  6. 6. Position Yourself: Describe yourself – no, position your personal brand – in 140 characters or less.
  7. 7. my own personal brand So what exactly should I do to create ?
  8. 8. Good news : Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.
  9. 9. A resume needs to be filled with unique accomplishments, and examples of impacting the bottom line . It should be a Brand-focused resume Your skills and unique value needs to transcend any particular industry .
  10. 10. You need to start learning other areas of the business, while mastering a specialty = you have to work much harder! Become a Generalist AND a Specialist
  11. 12. Don't be the: Be the: looking for a job person I'm doing interesting things person   If you're busy doing things that matter to you/reward you, you're not only unique but you're also interesting .   It might also help you better define the behaviors you want to engage in vs. the inert, static job description you otherwise might have thought you wanted. Finally, doing what you're supposed to do will land you right in the middle of the pack of all the other people doing exactly the same things. 
  12. 13. LEARN
  13. 14. Showing up is not enough
  14. 15. Network for mutual benefit
  15. 16. Be Everywhere
  16. 17. Follow the Thought-Leaders to become one
  17. 18. Show what you know
  18. 19. Join and engage
  19. 20. Relentlessly and Passionately Connect and Build your Personal Brand
  20. 21. Dan Stuart Head of Strategic Initiatives Bayt.com [email_address] twitter.com/danstuart linkedin.com/in/danielstuart www.mrstuart.ca

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