Dan Stuart bayt.com Personal Branding it’s not just for breakfast cereal anymore June 7, 2009
Insert Text Here Progression: <ul><li>So what do Publishers </li></ul><ul><li>Insert Text Here </li></ul>personal brand So what is a and why do I need one?
Personal branding is the process whereby people and their careers are marked (and marketed) as brands. http://en.wikipedia.org/wiki/Personal_branding
personal brand statement So what exactly is an ?
Personal brand statement is a strong core statement that differentiates you from others and helps you gain a competitive advantage in your current and future jobs.
Position Yourself: Describe yourself – no, position your personal brand – in 140 characters or less.
my own personal brand So what exactly should I do to create ?
Good news : Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.
A resume needs to be filled with unique accomplishments, and examples of impacting the bottom line . It should be a Brand-focused resume Your skills and unique value needs to transcend any particular industry .
You need to start learning other areas of the business, while mastering a specialty = you have to work much harder! Become a Generalist AND a Specialist
Don't be the: Be the: looking for a job person I'm doing interesting things person If you're busy doing things that matter to you/reward you, you're not only unique but you're also interesting . It might also help you better define the behaviors you want to engage in vs. the inert, static job description you otherwise might have thought you wanted. Finally, doing what you're supposed to do will land you right in the middle of the pack of all the other people doing exactly the same things.