• Like
  • Save
State of Inbound Marketing 2010
Upcoming SlideShare
Loading in...5
×
 

State of Inbound Marketing 2010

on

  • 1,777 views

Inbound Marketing, Hubspot, Web 2.0, Social Media

Inbound Marketing, Hubspot, Web 2.0, Social Media

Statistics

Views

Total Views
1,777
Views on SlideShare
1,777
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    State of Inbound Marketing 2010 State of Inbound Marketing 2010 Presentation Transcript

    • State of Inbound Marketing: 2010 Report p Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb
    • Report Methodology • Follow-up to our 2009 report • 231 new responses • Diverse range of industries • Many different size companies • Full report: http://hub.tm/Inbound2010
    • Major Findings in 2010 Report 1. Inbound marketing delivers lower cost per lead th outbound t l d than tb d marketing 2. Social media and blogs are expanding in the marketing budget 3. Businesses close real customers with social media and bl ith i l di d blogs
    • Inbound Marketing vs Outbound Marketing
    • Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Trends in Budgets and S d Spending di
    • Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Changes in Business Bl B i Blogging i
    • Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Changes in Social Media Marketing S i l M di M k ti
    • Changes in Social Media Landscape “How important are these services to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    • Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI
    • The Best and Worst from 2009 f
    • “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
    • “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
    • How to Put All the Pieces Together? d.j.k. on flickr
    • HubSpot Puts the Pieces Together
    • What’s HubSpot? • All-in-one Marketing Software •OOver 2 100 customers i 3 years 2,100 t in • 110+ employees, lots of MIT g p y , grads
    • Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing
    • Search Optimization • Keyword Grader • Link Grader • Page Grader
    • Lead Generation • Landing Pages • Lead Intelligence • Lead Alerts • Visitor Profiling g
    • Competitor Tracking
    • Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
    • Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
    • Q&A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe Adam Blake VP Marketing @HubSpot MIT Sloan - MBA Student Twitter: @mvolpe Twitter: @myapb