Your SlideShare is downloading. ×
0
Visual Excerpts from Inbound Marketing
A Marketing Book by BRIAN HALLIGAN and DHARMESH SHAH




About the Book / Buy the B...
Outbound marketing is expensive while
increasingly less effective.
                                        2
Don’t push out your marketing messages.
Attract your best customer.
                                          3
Invest your time getting found online.

                                         4
Optimize your website for search.
Include specific calls-to-action on every page.
                                        ...
Build inbound links into your website by
creating remarkable content.
                                           6
Use social networks like Facebook to communicate
with leads and customers directly.
                                      ...
Grow your network organically.

                                 8
Target social media channels that get you the most
qualified traffic and leads.
                                          ...
Work with companies that can prove a true ROI.

                                                 10
Stay ahead of marketing trends.
Don’t obsess over them.
                                  11
About the Book
                  Inbound marketing-focused businesses have a
                  61% lower cost per lead.
  ...
About the Authors
Brian Halligan, HubSpot CEO & Co-Founder

Brian co-founded HubSpot, an award-winning marketing software ...
Upcoming SlideShare
Loading in...5
×

Inbound Marketing Cartoon E Book

1,119

Published on

Inbound marketing-focused businesses have a 61% lower cost per lead.

And expensive traditional "outbound" marketing methods (like coldcalling, email blasts, advertising, and direct mail) are becoming increasingly less effective.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,119
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Inbound Marketing Cartoon E Book"

  1. 1. Visual Excerpts from Inbound Marketing A Marketing Book by BRIAN HALLIGAN and DHARMESH SHAH About the Book / Buy the Book / Share this eBook
  2. 2. Outbound marketing is expensive while increasingly less effective. 2
  3. 3. Don’t push out your marketing messages. Attract your best customer. 3
  4. 4. Invest your time getting found online. 4
  5. 5. Optimize your website for search. Include specific calls-to-action on every page. 5
  6. 6. Build inbound links into your website by creating remarkable content. 6
  7. 7. Use social networks like Facebook to communicate with leads and customers directly. 7
  8. 8. Grow your network organically. 8
  9. 9. Target social media channels that get you the most qualified traffic and leads. 9
  10. 10. Work with companies that can prove a true ROI. 10
  11. 11. Stay ahead of marketing trends. Don’t obsess over them. 11
  12. 12. About the Book Inbound marketing-focused businesses have a 61% lower cost per lead. And expensive traditional "outbound" marketing methods (like cold- calling, email blasts, advertising, and direct mail) are becoming increasingly less effective. Inbound Marketing is a how-to guide of actionable steps to get you and your business found via Google, the blogosphere, and social media sites. Learn how to … • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community on Facebook, LinkedIn, Twitter, etc. • Measure the metrics that matter and do more of what works online Learn more about the book Inbound Marketing. Meet other inbound marketers at www.inboundmarketing.com. BUY THE BOOK Did you enjoy this eBook? Tell your friends on Twitter Share on Facebook / Share on LinkedIn 12
  13. 13. About the Authors Brian Halligan, HubSpot CEO & Co-Founder Brian co-founded HubSpot, an award-winning marketing software company, and coined the term "inbound marketing”. Prior to starting HubSpot, Brian worked as a venture partner at Longworth Ventures where he worked with many small businesses helping them build scalable sales and marketing machines. Brian spent 4 years at Groove Networks where he joined pre-revenue as VP of Sales and grew the business to a $20m annual rate until being acquired by Microsoft. Prior to Groove Networks, Brian worked at Parametric Technology Corporation where he worked in a variety of sales, marketing, and channels functions for over a decade. Brian's most interesting role at PTC was in starting the Pacific Rim organization while living in Hong Kong in 1993. Five years later, Brian was SVP of the Pacific Rim for PTC where he built an $80 million business and had 200 employees. Brian holds a BSEE from the UVM and an MBA from MIT's Sloan School of Management. Dharmesh Shah, Chief Technology Officer & Co-Founder Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005. Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also runs OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs and receives over a thousand visitors a day. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT. 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×