Hub Spot Social Media
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Hub Spot Social Media

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Created by Hubspot (http://www.hubspot.com)

Created by Hubspot (http://www.hubspot.com)

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Hub Spot Social Media Hub Spot Social Media Presentation Transcript

  • LOGO Brent Leary, CRM Essentials e t ea y, C sse t als
  • About Me….Before 2004 CRM implementation consultant. Salesforce.com and Microsoft CRM certified partners Customers include local small businesses like ERS, Icebox Reads Inc., Entrepreneur, Wall p Street, Black Enterprise
  • Traditional CRM: How It All Fits Accounts GENERATE CONVERT TO CONVERT TO FEED TO FEED TO CONVERT TO Opportunities FEED TO Campaigns Leads Forecast Contacts Analyzed to determine success
  • About Me….After 2004 CRM industry analyst, advisor, strategic consultant Customers include Intuit, Microsoft, RIM, Sage Quoted in Inc., Entrepreneur, Wall p Street, Black Enterprise
  • What’s Happened Since 2004?
  • CRM – Community Relationship Management? Source: Nielsen Online, Global Index, December 2007 – December 2008. E.g. In Dec 08 the Search sector reached 1.9% (points) more of the world s online population than it did in Dec 07 reached 1 9% (points) more of the world’s online population than it did in Dec 07 1 ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only
  • These weren’t around either…
  • OK….So What Happened? Barack 2.0 • April 2008 – Will Barack Obama be our first CRM president? Social Networking • February 2007 Podcasting • November 2006 Technology For Business Sake • June 2005 Brent’s CRM Blog Blogging • March 2004 DestinationCRM com 2004. DestinationCRM.com First Article
  • Customers say business should be social… 93% of Americans believe a company should have a presence in social media 85% believe a company should not only be present but also interact with its consumers via social media 56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment. 2008 Cone Business in Social Media Study
  • Defining CRM… Socially RM… Exchanges g Relationships Information Customer GENERATE CONVERT TO CONVERT TO CREATING Partner CONVERT TO Confidence FEED TO Content Conversations Vendor Sales process Analyzed to determine success
  • Social CRM Basics… More or Less More listening, sharing and listening, participating… participating… i i i … L t lki 1 0 selling 1 0 and Less talking 1.0, lli 1.0 d marketing 1.0 g
  • Social CRM, Twitter & Biscuits
  • The Impact of 140 Characters •I replied •I followed •I bl bloggedd •I podcasted •I ate…and ate…and ate… ate…$$$
  • Social CRM: Barack 2.0 – An Example
  • The Three A's Of Social CRM Keys to keeping and growing good l ti hi relationships Automation of  content creation and  distribution Analysis – capturing  ‘social’ and web‐ based data Audacity – focus on  ‘captivating’ people captivating  people
  • Automating Content Creation & Distribution •A Blog g •A Tweet •A Comment •A Phone •A Webcam •User-generated User- •Co-created Co- •Syndicated •Repurposed
  • Automating Content Distribution – Tweet This!
  • Automating Content Distribution – Tweet This Cont’d
  • Automating Content Distribution: TubeMogul.com
  • Conversation Management: CoTweet.com
  • Conversation Management: Salesforce.com + Twitter ZDNet.com
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
  • Analysis: The New Metric System WebAnalyticsDemystified.com 2008
  • Measuring Random Acts of Web Socialism • Brand driven sessions • Either originating directly or from “branded” search terms “branded” – • “brent leary”, “crm blog” “social crm”, etc. leary” blog”, crm” – • anyone coming directly or searching for my name is already  fairly engaged  • Measured events • Pre‐determined non‐commerce events – • Email me comment on my blog, download a PDF, Digg me, me, blog StumbleUpon me, Mixx me, etc.
  • Who’s Liking your Links?
  • Who’s Favoring Your Tweets?
  • Analyze This….
  • Social Media Monitoring
  • Audacity
  • Audacity – HubSpot & Hammer?
  • The Idea / Blog – www.Barack20.com
  • What Is The Site About? (www.wordle.net)
  • Favs, Favs, Embeds, Tags….and Views
  • Main Stream Media
  • From Digital to Print
  • Benefits of Social Media on Customer Relationship Management Avanade – June 2008
  • Thank You! Brent Leary BLEARY@CRM‐ESSENTIALS.COM Blog WWW.BRENTLEARY.COM Twitter WWW.TWITTER.COM/BRENTLEARY WWW TWITTER COM/BRENTLEARY Barack 2.0 WWW.BARACK20.COM For More Show Info: www.BusinessTechnologyRadio.com