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What the future of public sector comms looks like*  (*and what you can do about it.)
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What the future of public sector comms looks like* (*and what you can do about it.)

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What the future of public sector comms looks like* ...

What the future of public sector comms looks like*
(*and what you can do about it.)

A quick canter around the challenges facing communications in 2014 in the public sector and some tips to help you stay relevant through diversifying what you do to include channel shift, customer service and other strategies.

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What the future of public sector comms looks like*  (*and what you can do about it.) What the future of public sector comms looks like* (*and what you can do about it.) Presentation Transcript

  • What the future of public sector comms looks like* (*and what you can do about it.) Dan Slee LGComms Nottingham
  • In 2013…
  • In 2014…
  • In 2014…
  • 19 per cent of comms teams think they will be bigger Source: comms2point0 survey December 2013
  • 31 per cent of comms teams think they will be smaller Source: comms2point0 survey December 2013
  • 68 per cent think comms is getting harder Source: comms2point0 survey December 2013
  • Where we are now…
  • The @pseudograph local government comms team credit matrix Involved? No Yes Yes No Success?
  • The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ Yes Yes No Success?
  • The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ This would have worked if the so-called comms ‘experts’ had been bothered Yes Yes No Success?
  • The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ This would have worked if the so-called comms ‘experts’ had been bothered The product is so good it sold itself. It was nothing to Yes do with the ‘so called comms experts.’ Yes No Success?
  • The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ The product is so good it sold itself. It was nothing to Yes do with the ‘so called comms experts.’ Yes This would have worked if the so-called comms ‘experts’ had been bothered The ‘so called comms experts’ caused this to fail. It wasn’t our product. That’s brilliant.’ No Success?
  • What we need is a press release…
  • What we need is a press release… What we need is awareness…
  • What we need is a press release… What we need is awareness… What we need is a comms plan…
  • What could public sector comms look like (bleak version)
  • No value Treadmill Firefighting So, what?
  • It doesn’t have to be this way…
  • FOUR things that you can use to transform public sector comms…
  • 1. Barcelona Principles
  • 2. Edelman Trust Barometer
  • Who do people find credible? http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761
  • Who do people trust most?
  • 3. Trojan mice
  • 4. Share the sweets
  • What could public sector comms look like (optimistic version)
  • .
  • .
  • . Customer service
  • . Channel shift
  • What we do What we don’t do
  • . So what?
  • http://youtu.be/gRkKL8_-R9M
  • Thank you! Dan Slee @danslee dan@comms2point0