What the future of public
sector comms looks like*
(*and what you can do about it.)

Dan Slee
LGComms Nottingham
In
2013…
In
2014…
In
2014…
19 per cent of comms teams
think they will be bigger

Source: comms2point0 survey December 2013
31 per cent of comms teams
think they will be smaller
Source: comms2point0 survey December 2013
68 per cent
think comms is getting
harder
Source: comms2point0 survey December 2013
Where we are now…
The @pseudograph local government comms team
credit matrix
Involved?
No

Yes
Yes

No

Success?
The @pseudograph local government comms team
credit matrix
Involved?
No

See? You don’t need
the so-called comms
‘experts....
The @pseudograph local government comms team
credit matrix
Involved?
No

See? You don’t need
the so-called comms
‘experts....
The @pseudograph local government comms team
credit matrix
Involved?
No

See? You don’t need
the so-called comms
‘experts....
The @pseudograph local government comms team
credit matrix
Involved?
No

See? You don’t need
the so-called comms
‘experts....
What we
need is a
press
release…
What we
need is a
press
release…

What we
need is
awareness…
What we
need is a
press
release…

What we
need is
awareness…

What we
need is a
comms plan…
What could public
sector comms look
like (bleak version)
No value Treadmill
Firefighting So,
what?
It doesn’t have to be this
way…
FOUR things that you
can use to transform
public sector
comms…
1.
Barcelona
Principles
2.
Edelman
Trust
Barometer
Who do people find credible?

http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761
Who do people trust most?
3.
Trojan mice
4.
Share the
sweets
What could public
sector comms look
like (optimistic
version)
.
.
.

Customer
service
.

Channel shift
What
we
do

What
we
don’t
do
.

So what?
http://youtu.be/gRkKL8_-R9M
Thank you!
Dan Slee
@danslee
dan@comms2point0
What the future of public sector comms looks like*  (*and what you can do about it.)
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What the future of public sector comms looks like* (*and what you can do about it.)

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What the future of public sector comms looks like*
(*and what you can do about it.)

A quick canter around the challenges facing communications in 2014 in the public sector and some tips to help you stay relevant through diversifying what you do to include channel shift, customer service and other strategies.

Published in: Social Media, Technology, Design
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What the future of public sector comms looks like* (*and what you can do about it.)

  1. 1. What the future of public sector comms looks like* (*and what you can do about it.) Dan Slee LGComms Nottingham
  2. 2. In 2013…
  3. 3. In 2014…
  4. 4. In 2014…
  5. 5. 19 per cent of comms teams think they will be bigger Source: comms2point0 survey December 2013
  6. 6. 31 per cent of comms teams think they will be smaller Source: comms2point0 survey December 2013
  7. 7. 68 per cent think comms is getting harder Source: comms2point0 survey December 2013
  8. 8. Where we are now…
  9. 9. The @pseudograph local government comms team credit matrix Involved? No Yes Yes No Success?
  10. 10. The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ Yes Yes No Success?
  11. 11. The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ This would have worked if the so-called comms ‘experts’ had been bothered Yes Yes No Success?
  12. 12. The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ This would have worked if the so-called comms ‘experts’ had been bothered The product is so good it sold itself. It was nothing to Yes do with the ‘so called comms experts.’ Yes No Success?
  13. 13. The @pseudograph local government comms team credit matrix Involved? No See? You don’t need the so-called comms ‘experts.’ The product is so good it sold itself. It was nothing to Yes do with the ‘so called comms experts.’ Yes This would have worked if the so-called comms ‘experts’ had been bothered The ‘so called comms experts’ caused this to fail. It wasn’t our product. That’s brilliant.’ No Success?
  14. 14. What we need is a press release…
  15. 15. What we need is a press release… What we need is awareness…
  16. 16. What we need is a press release… What we need is awareness… What we need is a comms plan…
  17. 17. What could public sector comms look like (bleak version)
  18. 18. No value Treadmill Firefighting So, what?
  19. 19. It doesn’t have to be this way…
  20. 20. FOUR things that you can use to transform public sector comms…
  21. 21. 1. Barcelona Principles
  22. 22. 2. Edelman Trust Barometer
  23. 23. Who do people find credible? http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761
  24. 24. Who do people trust most?
  25. 25. 3. Trojan mice
  26. 26. 4. Share the sweets
  27. 27. What could public sector comms look like (optimistic version)
  28. 28. .
  29. 29. .
  30. 30. . Customer service
  31. 31. . Channel shift
  32. 32. What we do What we don’t do
  33. 33. . So what?
  34. 34. http://youtu.be/gRkKL8_-R9M
  35. 35. Thank you! Dan Slee @danslee dan@comms2point0

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