Using social media to communicate  Twitter Gritter A social media  case study Dan Slee, Walsall Council
<ul><li>Why? </li></ul>
<ul><li>Why? </li></ul>Let it snow...
<ul><li>Why? </li></ul>If you’re doing a good job  TELL PEOPLE...
Who was interested...?
<ul><li>What was the plan? </li></ul>
The plan...
The plan... 1. Engineers monitor weather.
The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update soc...
 
Tweet to keep people informed...
Tweet to keep people informed...
 
 
Waste collections... Gritting... Service disruption...
<ul><li>What was the feedback like? </li></ul>
 
Negative...
Praise...
Praise...
Praise...
Praise...
A channel for comments... ... that means people aren’t calling the switchboards
A chance to respond... CRITICAL FB
A chance to respond... CRITICAL FB
<ul><li>What did we learn? </li></ul>
You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You ca...
Use several channels...
66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter follo...
Thank you Any questions? Dan Slee Email:  [email_address] Twitter: @danslee Blog:  www.danslee.wordpress.com
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Twitter Gritter: A social media case study

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A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

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Twitter Gritter: A social media case study

  1. 1. Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council
  2. 2. <ul><li>Why? </li></ul>
  3. 3. <ul><li>Why? </li></ul>Let it snow...
  4. 4. <ul><li>Why? </li></ul>If you’re doing a good job TELL PEOPLE...
  5. 5. Who was interested...?
  6. 6. <ul><li>What was the plan? </li></ul>
  7. 7. The plan...
  8. 8. The plan... 1. Engineers monitor weather.
  9. 9. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
  10. 10. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.
  11. 12. Tweet to keep people informed...
  12. 13. Tweet to keep people informed...
  13. 16. Waste collections... Gritting... Service disruption...
  14. 17. <ul><li>What was the feedback like? </li></ul>
  15. 19. Negative...
  16. 20. Praise...
  17. 21. Praise...
  18. 22. Praise...
  19. 23. Praise...
  20. 24. A channel for comments... ... that means people aren’t calling the switchboards
  21. 25. A chance to respond... CRITICAL FB
  22. 26. A chance to respond... CRITICAL FB
  23. 27. <ul><li>What did we learn? </li></ul>
  24. 28. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
  25. 29. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...
  26. 30. Use several channels...
  27. 31. 66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
  28. 32. 66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent
  29. 33. Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com
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