Twitter Gritter: A social media case study
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Twitter Gritter: A social media case study

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A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

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  • 1. Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council
  • 2.
    • Why?
  • 3.
    • Why?
    Let it snow...
  • 4.
    • Why?
    If you’re doing a good job TELL PEOPLE...
  • 5. Who was interested...?
  • 6.
    • What was the plan?
  • 7. The plan...
  • 8. The plan... 1. Engineers monitor weather.
  • 9. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
  • 10. The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.
  • 11.  
  • 12. Tweet to keep people informed...
  • 13. Tweet to keep people informed...
  • 14.  
  • 15.  
  • 16. Waste collections... Gritting... Service disruption...
  • 17.
    • What was the feedback like?
  • 18.  
  • 19. Negative...
  • 20. Praise...
  • 21. Praise...
  • 22. Praise...
  • 23. Praise...
  • 24. A channel for comments... ... that means people aren’t calling the switchboards
  • 25. A chance to respond... CRITICAL FB
  • 26. A chance to respond... CRITICAL FB
  • 27.
    • What did we learn?
  • 28. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
  • 29. You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...
  • 30. Use several channels...
  • 31. 66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
  • 32. 66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent
  • 33. Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com