Twitter Gritter: A social media case study
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Twitter Gritter: A social media case study

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A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

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Twitter Gritter: A social media case study Twitter Gritter: A social media case study Presentation Transcript

  • Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council
    • Why?
    • Why?
    Let it snow...
    • Why?
    If you’re doing a good job TELL PEOPLE...
  • Who was interested...?
    • What was the plan?
  • The plan...
  • The plan... 1. Engineers monitor weather.
  • The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
  • The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.
  •  
  • Tweet to keep people informed...
  • Tweet to keep people informed...
  •  
  •  
  • Waste collections... Gritting... Service disruption...
    • What was the feedback like?
  •  
  • Negative...
  • Praise...
  • Praise...
  • Praise...
  • Praise...
  • A channel for comments... ... that means people aren’t calling the switchboards
  • A chance to respond... CRITICAL FB
  • A chance to respond... CRITICAL FB
    • What did we learn?
  • You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
  • You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...
  • Use several channels...
  • 66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
  • 66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent
  • Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com