Twelve tips for using Twitter in local government

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A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

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  • 1. Dan Slee, Walsall Council #12 tips for using Twitter in local government
  • 2. Linotype machine 1910
  • 3.  
  • 4. #12 really good tips
  • 5.  
  • 6. #1: Realise that the landscape has changed (and your skills need to too.)
  • 7.  
  • 8. 2008
  • 9. The Walsall media landscape 2005
  • 10. The Walsall media landscape 2005 21 journalists or photographers
  • 11.  
  • 12. The Walsall media landscape 2011
  • 13. The Walsall media landscape 2011 21 journalists or photographers 9
  • 14. The Walsall media landscape 2011 23,000
  • 15. The Walsall media landscape 2011 23,000 20,000?
  • 16. The Walsall media landscape 2011 23,000 20,000? 7,000
  • 17. The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
  • 18. #2: The channels of communication have changed.
  • 19.  
  • 20.  
  • 21.  
  • 22. #3: Learn the language of the platform first (by messing about with it yourself.)
  • 23.  
  • 24. Social media is a conversation... Conversational...
  • 25. Not controlled...
  • 26. #4: You can’t control the message
  • 27. No press releases linked to RSS
  • 28. No press releases linked to RSS No broadcasting!
  • 29. No press releases linked to RSS No broadcasting! Follow back
  • 30. No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours
  • 31. #5: It’s okay to be a human voice
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. #5: Don’t just stick to the press release.
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. #6: Link. Share. Retweet. Be web 2.0.
  • 42. Negative...
  • 43.  
  • 44.  
  • 45. #7: Take the argument offline.
  • 46.  
  • 47. #8: Take the re-buttal online .
  • 48. It’s not just for comms...
  • 49.  
  • 50.  
  • 51. #9: Service areas work well on Twitter (so be prepared to share).
  • 52. @hotelalpha9 is a genius...
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. #9: People on the frontline can work brilliantly on Twitter.
  • 58. #8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.
  • 59.  
  • 60. #11: Make sure it connects with other channels of communications.
  • 61. #12: Cut, past and send your positive feedback to off-line officers.
  • 62. Praise...
  • 63. YAMMER Yammer...
  • 64. Creative commons credits Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/ Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/ Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/ Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/