Twelve tips for using Twitter in local government
Upcoming SlideShare
Loading in...5
×
 

Twelve tips for using Twitter in local government

on

  • 2,081 views

A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

Statistics

Views

Total Views
2,081
Views on SlideShare
1,305
Embed Views
776

Actions

Likes
2
Downloads
9
Comments
0

4 Embeds 776

http://danslee.wordpress.com 772
url_unknown 2
https://www.google.co.uk 1
https://danslee.wordpress.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Twelve tips for using Twitter in local government Twelve tips for using Twitter in local government Presentation Transcript

  • Dan Slee, Walsall Council #12 tips for using Twitter in local government
  • Linotype machine 1910
  •  
  • #12 really good tips
  •  
  • #1: Realise that the landscape has changed (and your skills need to too.)
  •  
  • 2008
  • The Walsall media landscape 2005
  • The Walsall media landscape 2005 21 journalists or photographers
  •  
  • The Walsall media landscape 2011
  • The Walsall media landscape 2011 21 journalists or photographers 9
  • The Walsall media landscape 2011 23,000
  • The Walsall media landscape 2011 23,000 20,000?
  • The Walsall media landscape 2011 23,000 20,000? 7,000
  • The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
  • #2: The channels of communication have changed.
  •  
  •  
  •  
  • #3: Learn the language of the platform first (by messing about with it yourself.)
  •  
  • Social media is a conversation... Conversational...
  • Not controlled...
  • #4: You can’t control the message
  • No press releases linked to RSS
  • No press releases linked to RSS No broadcasting!
  • No press releases linked to RSS No broadcasting! Follow back
  • No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours
  • #5: It’s okay to be a human voice
  •  
  •  
  •  
  •  
  • #5: Don’t just stick to the press release.
  •  
  •  
  •  
  •  
  • #6: Link. Share. Retweet. Be web 2.0.
  • Negative...
  •  
  •  
  • #7: Take the argument offline.
  •  
  • #8: Take the re-buttal online .
  • It’s not just for comms...
  •  
  •  
  • #9: Service areas work well on Twitter (so be prepared to share).
  • @hotelalpha9 is a genius...
  •  
  •  
  •  
  •  
  • #9: People on the frontline can work brilliantly on Twitter.
  • #8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.
  •  
  • #11: Make sure it connects with other channels of communications.
  • #12: Cut, past and send your positive feedback to off-line officers.
  • Praise...
  • YAMMER Yammer...
  • Creative commons credits Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/ Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/ Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/ Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/