Your SlideShare is downloading. ×
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Twelve tips for using Twitter in local government
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twelve tips for using Twitter in local government

1,912

Published on

A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,912
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Dan Slee, Walsall Council #12 tips for using Twitter in local government
  • 2. Linotype machine 1910
  • 3.  
  • 4. #12 really good tips
  • 5.  
  • 6. #1: Realise that the landscape has changed (and your skills need to too.)
  • 7.  
  • 8. 2008
  • 9. The Walsall media landscape 2005
  • 10. The Walsall media landscape 2005 21 journalists or photographers
  • 11.  
  • 12. The Walsall media landscape 2011
  • 13. The Walsall media landscape 2011 21 journalists or photographers 9
  • 14. The Walsall media landscape 2011 23,000
  • 15. The Walsall media landscape 2011 23,000 20,000?
  • 16. The Walsall media landscape 2011 23,000 20,000? 7,000
  • 17. The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
  • 18. #2: The channels of communication have changed.
  • 19.  
  • 20.  
  • 21.  
  • 22. #3: Learn the language of the platform first (by messing about with it yourself.)
  • 23.  
  • 24. Social media is a conversation... Conversational...
  • 25. Not controlled...
  • 26. #4: You can’t control the message
  • 27. No press releases linked to RSS
  • 28. No press releases linked to RSS No broadcasting!
  • 29. No press releases linked to RSS No broadcasting! Follow back
  • 30. No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours
  • 31. #5: It’s okay to be a human voice
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. #5: Don’t just stick to the press release.
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41. #6: Link. Share. Retweet. Be web 2.0.
  • 42. Negative...
  • 43.  
  • 44.  
  • 45. #7: Take the argument offline.
  • 46.  
  • 47. #8: Take the re-buttal online .
  • 48. It’s not just for comms...
  • 49.  
  • 50.  
  • 51. #9: Service areas work well on Twitter (so be prepared to share).
  • 52. @hotelalpha9 is a genius...
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57. #9: People on the frontline can work brilliantly on Twitter.
  • 58. #8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.
  • 59.  
  • 60. #11: Make sure it connects with other channels of communications.
  • 61. #12: Cut, past and send your positive feedback to off-line officers.
  • 62. Praise...
  • 63. YAMMER Yammer...
  • 64. Creative commons credits Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/ Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/ Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/ Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/  

×