0
Dan Slee, Walsall Council  #12 tips for using Twitter in local government
Linotype machine  1910
 
#12 really good tips
 
#1: Realise that the landscape has changed (and your skills need to too.)
 
2008
The Walsall media landscape  2005
The Walsall media landscape  2005 21 journalists or photographers
 
The Walsall media landscape  2011
The Walsall media landscape  2011 21  journalists or photographers 9
The Walsall media landscape  2011 23,000
The Walsall media landscape  2011 23,000 20,000?
The Walsall media landscape  2011 23,000 20,000? 7,000
The Walsall media landscape  2011 23,000 20,000? 7,000 222,000
#2: The channels of communication have changed.
 
 
 
#3: Learn the language of the platform first (by messing about with it yourself.)
 
Social media is a conversation... Conversational...
Not controlled...
#4: You can’t control the message
No press releases linked to RSS
No press releases linked to RSS No broadcasting!
No press releases linked to RSS No broadcasting! Follow back
No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours
#5: It’s okay to be a human voice
 
 
 
 
#5: Don’t just stick to the press release.
 
 
 
 
#6: Link. Share. Retweet. Be web 2.0.
Negative...
 
 
#7: Take the argument offline.
 
#8: Take the re-buttal  online .
It’s not just for comms...
 
 
#9: Service areas work well on Twitter (so be prepared to share).
@hotelalpha9 is a genius...
 
 
 
 
#9: People on the frontline can work brilliantly on Twitter.
#8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.
 
#11: Make sure it connects with other channels of communications.
#12: Cut, past and send your positive feedback to off-line officers.
Praise...
YAMMER Yammer...
Creative commons credits Linotype machine – Library of Congress  http://www.flickr.com/photos/library_of_congress/37388065...
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Twelve tips for using Twitter in local government

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A guide to help people in local government start and use Twitter to best effect. Based on the case study of Walsall Council's useof Twitter.

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Transcript of "Twelve tips for using Twitter in local government"

  1. 1. Dan Slee, Walsall Council #12 tips for using Twitter in local government
  2. 2. Linotype machine 1910
  3. 4. #12 really good tips
  4. 6. #1: Realise that the landscape has changed (and your skills need to too.)
  5. 8. 2008
  6. 9. The Walsall media landscape 2005
  7. 10. The Walsall media landscape 2005 21 journalists or photographers
  8. 12. The Walsall media landscape 2011
  9. 13. The Walsall media landscape 2011 21 journalists or photographers 9
  10. 14. The Walsall media landscape 2011 23,000
  11. 15. The Walsall media landscape 2011 23,000 20,000?
  12. 16. The Walsall media landscape 2011 23,000 20,000? 7,000
  13. 17. The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
  14. 18. #2: The channels of communication have changed.
  15. 22. #3: Learn the language of the platform first (by messing about with it yourself.)
  16. 24. Social media is a conversation... Conversational...
  17. 25. Not controlled...
  18. 26. #4: You can’t control the message
  19. 27. No press releases linked to RSS
  20. 28. No press releases linked to RSS No broadcasting!
  21. 29. No press releases linked to RSS No broadcasting! Follow back
  22. 30. No press releases linked to RSS No broadcasting! Follow back Reply in 24 hours
  23. 31. #5: It’s okay to be a human voice
  24. 36. #5: Don’t just stick to the press release.
  25. 41. #6: Link. Share. Retweet. Be web 2.0.
  26. 42. Negative...
  27. 45. #7: Take the argument offline.
  28. 47. #8: Take the re-buttal online .
  29. 48. It’s not just for comms...
  30. 51. #9: Service areas work well on Twitter (so be prepared to share).
  31. 52. @hotelalpha9 is a genius...
  32. 57. #9: People on the frontline can work brilliantly on Twitter.
  33. 58. #8: People on the frontline can work brilliantly on Twitter. #10: Have a simple to understand social media policy.
  34. 60. #11: Make sure it connects with other channels of communications.
  35. 61. #12: Cut, past and send your positive feedback to off-line officers.
  36. 62. Praise...
  37. 63. YAMMER Yammer...
  38. 64. Creative commons credits Linotype machine – Library of Congress http://www.flickr.com/photos/library_of_congress/3738806589/sizes/o/in/photostream/ Coca Cola – Rusty Boxcars http://www.flickr.com/photos/rustyboxcars/5313811430/sizes/l/in/photostream/ Conversation – Dan Patterson http://www.flickr.com/photos/creepysleepy/1477997114/sizes/o/in/photostream/ Papers – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/  
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