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The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
The Place of Social Media in the Marketing Mix
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The Place of Social Media in the Marketing Mix

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A presentation from LGComms Scotland's session on digital communications to explore the place of social media in the traditional marketing mix. With some case studies of what works.

A presentation from LGComms Scotland's session on digital communications to explore the place of social media in the traditional marketing mix. With some case studies of what works.

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  • 1. Using social media to communicate <br />The place of social media in the marketing mix<br />Dan Slee, Walsall Council <br />2011 Scottish Communications Seminar<br />LG Comms<br />
  • 2. Purpose of the session<br />Basic principles<br />
  • 3. Purpose of the session<br />Basic principles<br />The media landscape<br />
  • 4. Purpose of the session<br />Basic principles<br />The media landscape<br />How to map your landscape<br />
  • 5. Purpose of the session<br />Basic principles<br />The media landscape<br />How to map your landscape<br />Case studies <br />
  • 6. Purpose of the session<br />Basic principles<br />The media landscape<br />How to map your landscape<br />Case studies <br />Linked social<br />
  • 7. Marketing mix 2011<br />Creative commons credit: Bud Cattell http://www.flickr.com/photos/bud_caddell/3633168889/sizes/m/in/photostream/<br />
  • 8.
  • 9. Basic principles<br />
  • 10. Basic principles<br />#1: Realise that the landscape has changed (and your skills need to too.)<br />
  • 11. Basic principles<br />#2: The channels of communication have changed.<br />
  • 12. Basic principles<br />#3: Remember that social media is social.<br />
  • 13. Basic principles<br />#4: Mainstream it.<br />
  • 14. Basic principles<br />#5: The best social media tool is common sense.<br />
  • 15. How to map your landscape<br />
  • 16. The Walsall media landscape 2005<br />
  • 17. The Walsall media landscape 2005<br />21 journalists or photographers<br />
  • 18. The Walsall media landscape 2011<br />
  • 19. The Walsall media landscape 2011<br />
  • 20. The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
  • 21. The Walsall media landscape 2011<br />23,000<br />
  • 22. The Walsall media landscape 2011<br />23,000<br />20,000?<br />
  • 23. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />
  • 24. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
  • 25. How to map your landscape<br /><ul><li>ABC stats
  • 26. Google Alerts
  • 27. Facebook
  • 28. Mashable
  • 29. Openly Local</li></li></ul><li>Case studies: Twitter<br />
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Twitter<br /><ul><li>Be social
  • 44. It’s not just press releases
  • 45. Have many
  • 46. Link</li></li></ul><li>Twitter<br />Any questions on Twitter?<br />
  • 47. Case studies: Flickr<br />
  • 48. Don’t replicate...<br />
  • 49. Walsall Council House Flickr meet<br />101 images and 1,000 views <br />
  • 50.
  • 51. UK Home Office<br />379,000 views in 10 months<br />
  • 52. Winter photos in Dudley Flickr Group<br />169 members and 471 pictures<br />
  • 53. Flickr<br /><ul><li>Celebrate your area
  • 54. Work with residents
  • 55. Create an image library</li></li></ul><li>Flickr<br />Any questions on Flickr?<br />
  • 56.
  • 57. Case studies: Facebook<br />
  • 58. #6: Link. Share. Retweet. Be web 2.0. <br />
  • 59. #6: Link. Share. Retweet. Be web 2.0. <br />
  • 60.
  • 61.
  • 62. Facebook<br /><ul><li>Be informal
  • 63. Don’t over post
  • 64. Moderate abuse, not criticism</li></li></ul><li>Facebook<br />Any questions on Facebook?<br />
  • 65. Case study: Foursquare<br />
  • 66.
  • 67. Create a venue...<br />
  • 68. Leave tips...<br />
  • 69. Leave tips...<br />
  • 70. Case study: Linked social:<br />Walsall 24<br />
  • 71. Walsall 24 <br />
  • 72. Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created) </li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  • 73. 22 People tweeting</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  • 74. 22 People tweeting
  • 75. 23 Supplying data</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  • 76. 22 People tweeting
  • 77. 23 Supplying data
  • 78. For 24 hours</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  • 79. 22 People tweeting
  • 80. 23 Supplying data
  • 81. For 24 hours
  • 82. Online and offline... </li></li></ul><li>Walsall 24 <br /><ul><li>116,273 audience tweetreach.com
  • 83. 1,349 tweets
  • 84. Mainstreamed social media
  • 85. Linked an online and offline campaign</li></li></ul><li>
  • 86. Quick recap: <br />Basic principles<br />The media landscape<br />How to map your landscape<br />Case studies <br />Linked social<br />
  • 87. Thank you<br />Any questions?<br />Dan Slee<br />sleed@walsall.gov.uk<br />www.danslee.wordpress.com<br />Twitter: @danslee<br />

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