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Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
Real time social media campaigns can make routine tasks sexy
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Real time social media campaigns can make routine tasks sexy

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A presentation on how to use social media for real time campaigns. With some case studies.

A presentation on how to use social media for real time campaigns. With some case studies.

Published in: Technology, Sports
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Transcript

  • 1. Real time social media campaigns can make routine tasks sexy
    Dan Slee, Walsall Council
    Epic Social Media, Glasgow,
    September 2011
  • 2.
  • 3. #whatwedo
  • 4. Sometimes local government seems dull...
  • 5. Aim: ‘It’s not just bins...’
    Just bins...?
  • 6. 700 services
  • 7. How did we used to tell people?
  • 8.
  • 9. +
  • 10. The landscape has changed
  • 11.
  • 12. You need to map your landscape
  • 13. The Walsall media landscape 2005
  • 14. The Walsall media landscape 2005
    21 journalists or photographers
  • 15. The Walsall media landscape 2011
  • 16. The Walsall media landscape 2011
  • 17. The Walsall media landscape 2011
    9
    21 journalists or photographers
  • 18. The Walsall media landscape 2011
    23,000
    20,000?
    7,000
    222,000
  • 19. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
    - Adrian Short, web developer
  • 20. What does a real time campaign look like?
  • 21. Case study: Twitter Gritter
  • 22. Why?
    Do, and tell...
  • 23.
  • 24.
  • 25. Case study: GMP 24
    Four Twitter accounts, one authority.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Case study: Walsall 24
    14 Twitter accounts, one authority
  • 31.
  • 32. We told them about the things we do everyday
  • 33. Things we’re too busy to shout about...
  • 34. Would anyone listen?
  • 35. We reached an audience of 116,000 on Twitter
    Source: Tweetreach
  • 36. Rolling blogs...
  • 37. We started at 6am...
  • 38.
  • 39.
  • 40.
  • 41. Conclusion:
    Routine is interesting
  • 42. Conclusion:
    Routine is interesting
    (But people always think their job is dull.)
  • 43. Case study: Water Aid 24
    6 Twitter accounts, global
  • 44. Routine is interesting
  • 45. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  • 46. It doesn’t have to be big...
  • 47. Case study: Mole Valley 15
    One Twitter account
  • 48. Case study: Mole Valley 15
    One Twitter account
  • 49. Mole Valley District Council
    Shropshire County Council
    South Birmingham Police
    Scottish Local Government
    Walsall Council withWalsall Police and partners
    RSPCA
  • 50. Case study: #whatwedo
    28 Scottish councils
  • 51. Case study: #whatwedo
    28 Scottish councils
  • 52.
  • 53. Case study: social media in a riot
  • 54. Case study: riots
  • 55. Case study: riots
  • 56. Case study: riots
  • 57. Walsall 24
    How to:
    1. Get some buy-in.
  • 58. Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
  • 59. Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
    3. Get some information.
  • 60. Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
    3. Get some information.
    4. Get going...
  • 61. Forward planning...
  • 62. Be off-line...
  • 63. Internal comms...
  • 64. Live blog it...
  • 65. Afterwards, do a highlights package...
  • 66.
  • 67. How do you measure success...?
    • Increase in followers
    • 68. Potential audience via tweetreach.com
    • 69. A call to action
    • 70. Media coverage
  • What’s next?
  • 71. Creative Commons credits
    Man by wall Garry Knight http://www.flickr.com/photos/garryknight/5542172347/sizes/l/in/faves-
    Council meeting
    danieldslee/http://www.flickr.com/photos/usnationalarchives/3815840040/sizes/l/in/faves-danieldslee/
    Library
    http://www.flickr.com/photos/crazysphinx/4933477918/sizes/l/in/photostream/
    School bus
    http://www.flickr.com/photos/pagedooley/2474926476/sizes/l/in/photostream/
    Mother and child
    http://www.flickr.com/photos/timailius/2074420635/sizes/l/in/photostream/
  • 72. Thank you.
    Dan Slee
    Email: sleed@walsall.gov.uk
    Twitter: @danslee
    Blog: www.danslee.wordpress.com

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