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Real time social media campaigns can make routine tasks sexy<br />Dan Slee, Walsall Council <br />Epic Social Media, Glasg...
#whatwedo<br />
Sometimes local government seems dull...<br />
Aim: ‘It’s not just bins...’<br />Just bins...?<br />
700 services<br />
How did we used to tell people?<br />
+<br />
The landscape has changed<br />
You need to map your landscape<br />
The Walsall media landscape 2005<br />
The Walsall media landscape 2005<br />21 journalists or photographers<br />
The Walsall media landscape 2011<br />
The Walsall media landscape 2011<br />
The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds tha...
What does a real time campaign look like?<br />
Case study: Twitter Gritter<br />
Why?<br />Do, and tell...<br />
Case study: GMP 24<br />Four Twitter accounts, one authority.<br />
Case study: Walsall 24<br />14 Twitter accounts, one authority<br />
We told them about the things we do everyday<br />
Things we’re too busy to shout about...<br />
Would anyone listen?<br />
We reached an audience of 116,000 on Twitter<br />Source: Tweetreach<br />
Rolling blogs... <br />
We started at 6am...<br />
Conclusion:<br />Routine is interesting<br />
Conclusion:<br />Routine is interesting<br />(But people always think their job is dull.)<br />
Case study: Water Aid 24<br />6 Twitter accounts, global<br />
Routine is interesting<br />
xxxxxxxxxxxwateraidpicxxxxxxxxxxxx<br />
It doesn’t have to be big...<br />
Case study: Mole Valley 15<br />One Twitter account<br />
Case study: Mole Valley 15<br />One Twitter account<br />
Mole Valley District Council<br />Shropshire County Council<br />South Birmingham Police<br />Scottish Local Government<br...
Case study: #whatwedo<br />28 Scottish councils<br />
Case study: #whatwedo<br />28 Scottish councils<br />
Case study: social media in a riot<br />
Case study: riots<br />
Case study: riots<br />
Case study: riots<br />
Walsall 24 <br />How to:<br />1. Get some buy-in.<br />
Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />
Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />3. Get some information.<br />
Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />3. Get some information.<br />4. Get...
Forward planning...<br />
Be off-line...<br />
Internal comms...<br />
Live blog it...<br />
Afterwards, do a highlights package...<br />
How do you measure success...?<br /><ul><li>Increase in followers
Potential audience via tweetreach.com
A call to action
Media coverage</li></li></ul><li>What’s next?<br />
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Real time social media campaigns can make routine tasks sexy

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A presentation on how to use social media for real time campaigns. With some case studies.

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Transcript of "Real time social media campaigns can make routine tasks sexy"

  1. 1. Real time social media campaigns can make routine tasks sexy<br />Dan Slee, Walsall Council <br />Epic Social Media, Glasgow, <br />September 2011 <br />
  2. 2.
  3. 3. #whatwedo<br />
  4. 4. Sometimes local government seems dull...<br />
  5. 5. Aim: ‘It’s not just bins...’<br />Just bins...?<br />
  6. 6. 700 services<br />
  7. 7. How did we used to tell people?<br />
  8. 8.
  9. 9. +<br />
  10. 10. The landscape has changed<br />
  11. 11.
  12. 12. You need to map your landscape<br />
  13. 13. The Walsall media landscape 2005<br />
  14. 14. The Walsall media landscape 2005<br />21 journalists or photographers<br />
  15. 15. The Walsall media landscape 2011<br />
  16. 16. The Walsall media landscape 2011<br />
  17. 17. The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
  18. 18. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
  19. 19. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”<br />- Adrian Short, web developer<br />
  20. 20. What does a real time campaign look like?<br />
  21. 21. Case study: Twitter Gritter<br />
  22. 22. Why?<br />Do, and tell...<br />
  23. 23.
  24. 24.
  25. 25. Case study: GMP 24<br />Four Twitter accounts, one authority.<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. Case study: Walsall 24<br />14 Twitter accounts, one authority<br />
  31. 31.
  32. 32. We told them about the things we do everyday<br />
  33. 33. Things we’re too busy to shout about...<br />
  34. 34. Would anyone listen?<br />
  35. 35. We reached an audience of 116,000 on Twitter<br />Source: Tweetreach<br />
  36. 36. Rolling blogs... <br />
  37. 37. We started at 6am...<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. Conclusion:<br />Routine is interesting<br />
  42. 42. Conclusion:<br />Routine is interesting<br />(But people always think their job is dull.)<br />
  43. 43. Case study: Water Aid 24<br />6 Twitter accounts, global<br />
  44. 44. Routine is interesting<br />
  45. 45. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx<br />
  46. 46. It doesn’t have to be big...<br />
  47. 47. Case study: Mole Valley 15<br />One Twitter account<br />
  48. 48. Case study: Mole Valley 15<br />One Twitter account<br />
  49. 49. Mole Valley District Council<br />Shropshire County Council<br />South Birmingham Police<br />Scottish Local Government<br />Walsall Council withWalsall Police and partners<br />RSPCA<br />
  50. 50. Case study: #whatwedo<br />28 Scottish councils<br />
  51. 51. Case study: #whatwedo<br />28 Scottish councils<br />
  52. 52.
  53. 53. Case study: social media in a riot<br />
  54. 54. Case study: riots<br />
  55. 55. Case study: riots<br />
  56. 56. Case study: riots<br />
  57. 57. Walsall 24 <br />How to:<br />1. Get some buy-in.<br />
  58. 58. Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />
  59. 59. Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />3. Get some information.<br />
  60. 60. Walsall 24 <br />How to:<br />1. Get some buy-in.<br />2. Get a Twitter account.<br />3. Get some information.<br />4. Get going...<br />
  61. 61. Forward planning...<br />
  62. 62. Be off-line...<br />
  63. 63. Internal comms...<br />
  64. 64. Live blog it...<br />
  65. 65. Afterwards, do a highlights package...<br />
  66. 66.
  67. 67. How do you measure success...?<br /><ul><li>Increase in followers
  68. 68. Potential audience via tweetreach.com
  69. 69. A call to action
  70. 70. Media coverage</li></li></ul><li>What’s next?<br />
  71. 71. Creative Commons credits<br />Man by wall Garry Knight http://www.flickr.com/photos/garryknight/5542172347/sizes/l/in/faves-<br />Council meeting<br />danieldslee/http://www.flickr.com/photos/usnationalarchives/3815840040/sizes/l/in/faves-danieldslee/<br />Library<br />http://www.flickr.com/photos/crazysphinx/4933477918/sizes/l/in/photostream/<br />School bus<br />http://www.flickr.com/photos/pagedooley/2474926476/sizes/l/in/photostream/<br />Mother and child<br />http://www.flickr.com/photos/timailius/2074420635/sizes/l/in/photostream/<br />
  72. 72. Thank you.<br />Dan Slee<br />Email: sleed@walsall.gov.uk<br />Twitter: @danslee<br />Blog: www.danslee.wordpress.com<br />
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