Real time social media campaigns can make routine tasks sexy
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Real time social media campaigns can make routine tasks sexy

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A presentation on how to use social media for real time campaigns. With some case studies.

A presentation on how to use social media for real time campaigns. With some case studies.

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Real time social media campaigns can make routine tasks sexy Real time social media campaigns can make routine tasks sexy Presentation Transcript

  • Real time social media campaigns can make routine tasks sexy
    Dan Slee, Walsall Council
    Epic Social Media, Glasgow,
    September 2011
  • #whatwedo
  • Sometimes local government seems dull...
  • Aim: ‘It’s not just bins...’
    Just bins...?
  • 700 services
  • How did we used to tell people?
  • +
  • The landscape has changed
  • You need to map your landscape
  • The Walsall media landscape 2005
  • The Walsall media landscape 2005
    21 journalists or photographers
  • The Walsall media landscape 2011
  • The Walsall media landscape 2011
  • The Walsall media landscape 2011
    9
    21 journalists or photographers
  • The Walsall media landscape 2011
    23,000
    20,000?
    7,000
    222,000
  • “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
    - Adrian Short, web developer
  • What does a real time campaign look like?
  • Case study: Twitter Gritter
  • Why?
    Do, and tell...
  • Case study: GMP 24
    Four Twitter accounts, one authority.
  • Case study: Walsall 24
    14 Twitter accounts, one authority
  • We told them about the things we do everyday
  • Things we’re too busy to shout about...
  • Would anyone listen?
  • We reached an audience of 116,000 on Twitter
    Source: Tweetreach
  • Rolling blogs...
  • We started at 6am...
  • Conclusion:
    Routine is interesting
  • Conclusion:
    Routine is interesting
    (But people always think their job is dull.)
  • Case study: Water Aid 24
    6 Twitter accounts, global
  • Routine is interesting
  • xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  • It doesn’t have to be big...
  • Case study: Mole Valley 15
    One Twitter account
  • Case study: Mole Valley 15
    One Twitter account
  • Mole Valley District Council
    Shropshire County Council
    South Birmingham Police
    Scottish Local Government
    Walsall Council withWalsall Police and partners
    RSPCA
  • Case study: #whatwedo
    28 Scottish councils
  • Case study: #whatwedo
    28 Scottish councils
  • Case study: social media in a riot
  • Case study: riots
  • Case study: riots
  • Case study: riots
  • Walsall 24
    How to:
    1. Get some buy-in.
  • Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
  • Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
    3. Get some information.
  • Walsall 24
    How to:
    1. Get some buy-in.
    2. Get a Twitter account.
    3. Get some information.
    4. Get going...
  • Forward planning...
  • Be off-line...
  • Internal comms...
  • Live blog it...
  • Afterwards, do a highlights package...
  • How do you measure success...?
    • Increase in followers
    • Potential audience via tweetreach.com
    • A call to action
    • Media coverage
  • What’s next?
  • Creative Commons credits
    Man by wall Garry Knight http://www.flickr.com/photos/garryknight/5542172347/sizes/l/in/faves-
    Council meeting
    danieldslee/http://www.flickr.com/photos/usnationalarchives/3815840040/sizes/l/in/faves-danieldslee/
    Library
    http://www.flickr.com/photos/crazysphinx/4933477918/sizes/l/in/photostream/
    School bus
    http://www.flickr.com/photos/pagedooley/2474926476/sizes/l/in/photostream/
    Mother and child
    http://www.flickr.com/photos/timailius/2074420635/sizes/l/in/photostream/
  • Thank you.
    Dan Slee
    Email: sleed@walsall.gov.uk
    Twitter: @danslee
    Blog: www.danslee.wordpress.com