OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With New Audiences

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How can social media be used to connect with new audiences? Here are 14 ideas with library and museum staff in mind. Mainly they're social media but there are some off line ideas too.

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OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With New Audiences

  1. 1. THE WORLD HAS CHANGED! OMG! WTF! Dan Slee, Walsall Council, November 2011 So, how do we use social media to connect with new audiences?
  2. 2. A blizzard of stats... Libraries have changed...
  3. 3. A blizzard of stats... Museums have changed...
  4. 4. When I was a kid...
  5. 5. In 2011... BBC National Trust English Heritage The Oatcake WV11.co.uk
  6. 6. <ul><li>What is social media? </li></ul>14 ways to connect… What is social media? How has the world changed?
  7. 7. <ul><li>What is social media? </li></ul>How has the world changed?
  8. 8. Stats Source: Simply Zesty
  9. 9. Stats Source: Simply Zesty
  10. 10. Stats Source: Simply Zesty
  11. 11. Mobile will become the first screen for web access by 2013 Source: Magellan Media
  12. 13. UK Social media 2011
  13. 14. 5-10 million? 29 million 5 billion images
  14. 15. You need to map your landscape
  15. 16. The Walsall media landscape 2005
  16. 17. The Walsall media landscape 2005 21 journalists or photographers
  17. 18. The Walsall media landscape 2011
  18. 19. The Walsall media landscape 2011
  19. 20. The Walsall media landscape 2011 21 journalists or photographers 9
  20. 21. The Walsall media landscape 2011 23,000
  21. 22. The Walsall media landscape 2011 23,000 20,000?
  22. 23. The Walsall media landscape 2011 23,000 20,000? 7,000
  23. 24. The Walsall media landscape 2011 23,000 20,000? 7,000 222,000
  24. 26. 475 sites in the UK Source: Openly Local, May 2011
  25. 28. <ul><li>What is social media? </li></ul>What is social media?
  26. 29. Not on message... Not organised...
  27. 30. Not controlled...
  28. 31. Not on message...
  29. 32. Social media is a conversation... It’s a conversation...
  30. 33. How should we use social media?
  31. 34. <ul><li>Why? </li></ul>If you’re doing a good job TELL PEOPLE...
  32. 36. <ul><li>“ People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” </li></ul>- Adrian Short, web developer
  33. 37. <ul><li>What is social media? </li></ul>14 ways to connect…
  34. 38. 1. Using social media as a venue
  35. 42. 2. The Enthusiastic Officer
  36. 44. @walsallwildlife On Twitter...
  37. 45. Linked to Flickr...
  38. 48. 3. Cover An Event (like an author visit)
  39. 50. 4. The Twitter Event
  40. 51. Norfolk County Council #nccourday
  41. 52. 5. Organise a Flickr meet
  42. 54. 101 images and 1,000 views Walsall Council House Flickr meet
  43. 55. Walsall Museum Stores Flickr meet
  44. 56. 6. Use Flickr as a venue.
  45. 58. 7. Use Residents’ Pictures on Your Website.
  46. 60. 8. Broaden Your Audience With Wikipedia.
  47. 61. The Alchemist in Search of the Philosopher's Stone , by  Joseph Wright , 1771
  48. 62. The Alchemist in Search of the Philosopher's Stone , by  Joseph Wright , 1771 Derby Museum and Art Gallery GLAM Derby project
  49. 64. Andy Mabbett http://pigsonthewing.org.uk/
  50. 65. 9. Let Libraries Loan Computer Games (and stage competitions.)
  51. 66. 9. Let Libraries Loan Computer Games (and stage competitions.) John Kirriemuir http://slidesha.re/gamesinlibraries
  52. 67. THAT U.S. PRESENTATION
  53. 69. 10. Arrange a Fines Amnesty
  54. 70. http://www.librarycamp.co.uk/
  55. 71. 11. Publish Your Catalogues As Open Data
  56. 73. £ 3,744.02
  57. 74. 12. Organise a Google e-mail group to connect your audience. (Like a reading group).
  58. 76. 13. Use these new channels yourself (as a real person).
  59. 78. 14. Innovate
  60. 79. In conclusion…
  61. 80. Thank you. Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com Any questions?
  62. 81. Creative Commons credits Phillies game crowd: http://flic.kr/p/9wZTi8 New York librarians: http://flic.kr/p/5JQfmh Museum curator: http://flic.kr/p/68VpZs Herefordshire gate: http://flic.kr/p/6ZxFLc Phone and newspaper: http://flic.kr/p/7heGhD Controls: http://flic.kr/p/aiCkpi Traffic cop: http://flic.kr/p/5M4Rtz Road in the snow: http://flic.kr/p/92RP7t The Alchemist: http://en.wikipedia.org/wiki/File:JosephWright-Alchemist.jpg Sunset: http://flic.kr/p/6fGXvp

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