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What does Comms 2011 look like?
LGID Local by Social on-line conference
Dan Slee, senior press and publicity officer
Q: Is it just worrying about
the local paper?
Q: Is it just worrying about
the local paper?
Answer: no
So what does comms 2011
mean?
Ask Robert Peston...
Ask Robert Peston...
(He’s the BBC’s business editor.)
Robert Peston: “the blog is at
the heart of everything I do.”
What Robert Peston does:
He uses several channels to reach different
audiences
He blogs, he podcasts, he broadcasts, he
wr...
So should we. Because it’s
not just about the local
paper...
Build a social media map…
Facebook 197,000
Twitter 15,000
Blogs 9
Flickr 5,000
YouTube 5,000
Express & Star 22,000
Walsall’s social media map
Get to know the how
the platforms work
Walsall’s social media map
Get to know the how
the platforms work
Remember you can’t
control the message
Walsall’s social media map
Get to know the how
the platforms work
Remember you can’t
control the message
(That’s something that we should know but
ca...
What should comms 2010 look like?
…Napoleon Dynamite?
What should comms 2010 look like?
…Napoleon Dynamite?
(he’s a bit of a geek.)
What should comms 2010 look like?
•Know old media
•Know new media (web 2.0)
•Know open data (web 3.0)
What’s open data?
What’s open data?
“The relationship between government and citizens is
undergoing fundamental change. Around the world,
go...
Skills we’ll need?
Create a Google map?
Use an excell spreadsheet?
Blog?
What else?
What do you think?
What do you think?
Take part in the Local by Social online
conference discussion:
November 3 2010 at 3pm
http://bit.ly/loc...
Say hello:
Dan Slee
Email: sleed@walsall.gov.uk
Blog: www.danslee.wordpress.com
Twitter: @danslee
What does Comms 2011 look like?
What does Comms 2011 look like?
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What does Comms 2011 look like?

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What's web 2.0? What's web 3.0? As a press office or a communications team what should we be doing?

Here are some thoughts ahead of the Local by Social online conference staged by Local Government Improvement and Delivery.

The session that will debate issues around this takes place at 3pm on November 3 2010.

For info: http://bit.ly/localbysocialagenda

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Transcript of "What does Comms 2011 look like?"

  1. 1. What does Comms 2011 look like? LGID Local by Social on-line conference Dan Slee, senior press and publicity officer
  2. 2. Q: Is it just worrying about the local paper?
  3. 3. Q: Is it just worrying about the local paper? Answer: no
  4. 4. So what does comms 2011 mean?
  5. 5. Ask Robert Peston...
  6. 6. Ask Robert Peston... (He’s the BBC’s business editor.)
  7. 7. Robert Peston: “the blog is at the heart of everything I do.”
  8. 8. What Robert Peston does: He uses several channels to reach different audiences He blogs, he podcasts, he broadcasts, he writes...
  9. 9. So should we. Because it’s not just about the local paper...
  10. 10. Build a social media map…
  11. 11. Facebook 197,000 Twitter 15,000 Blogs 9 Flickr 5,000 YouTube 5,000 Express & Star 22,000 Walsall’s social media map
  12. 12. Get to know the how the platforms work Walsall’s social media map
  13. 13. Get to know the how the platforms work Remember you can’t control the message Walsall’s social media map
  14. 14. Get to know the how the platforms work Remember you can’t control the message (That’s something that we should know but can’t be repeated enough…) Walsall’s social media map
  15. 15. What should comms 2010 look like? …Napoleon Dynamite?
  16. 16. What should comms 2010 look like? …Napoleon Dynamite? (he’s a bit of a geek.)
  17. 17. What should comms 2010 look like? •Know old media •Know new media (web 2.0) •Know open data (web 3.0)
  18. 18. What’s open data?
  19. 19. What’s open data? “The relationship between government and citizens is undergoing fundamental change. Around the world, government leaders are beginning to understand that unlocking public data can fuel new levels of performance. In many jurisdictions, data are now being viewed as public assets to be leveraged by citizens, businesses and communities.” Deloitte, Unlocking government report, 2010
  20. 20. Skills we’ll need? Create a Google map? Use an excell spreadsheet? Blog? What else?
  21. 21. What do you think?
  22. 22. What do you think? Take part in the Local by Social online conference discussion: November 3 2010 at 3pm http://bit.ly/localbysocialagenda
  23. 23. Say hello: Dan Slee Email: sleed@walsall.gov.uk Blog: www.danslee.wordpress.com Twitter: @danslee
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