How Can We Do Tweitter Better?

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Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic Social Media for the South West in Exeter in february 2012

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How Can We Do Tweitter Better?

  1. 1. http://www.flickr.com/photos/sitoo/ 4875490323/
  2. 2. Why bother with Twitter?
  3. 3. Statistics...
  4. 4. Statistics... 30 million on Facebook Source: Facebook February 2012
  5. 5. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 2012
  6. 6. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 20127.9 million on LinkedIn Source: Umph, September 2012
  7. 7. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 20127.9 million on LinkedIn Source: Umph, September 2012
  8. 8. Twitter is not a golden bullet (but it is a bullet)
  9. 9. Is Twitter used in local government?
  10. 10. Statistics...Source: Dean Spurrell Ashford Borough Council for CIPR
  11. 11. Statistics...88 per cent commsSource: Dean Spurrell Ashford Borough Council for CIPR
  12. 12. Statistics...88 per cent comms24 per cent broadcastSource: Dean Spurrell Ashford Borough Council for CIPR
  13. 13. Statistics...88 per cent comms24 per cent broadcast8 per cent two waySource: Dean Spurrell Ashford Borough Council for CIPR
  14. 14. Statistics...88 per cent comms24 per cent broadcast8 per cent two way97 per cent use TwitterSource: Dean Spurrell Ashford Borough Council for CIPR
  15. 15. Statistics...88 per cent comms24 per cent broadcast8 per cent two way97 per cent use TwitterSource: Dean Spurrell Ashford Borough Council for CIPR
  16. 16. Do we really need to use Twitter?
  17. 17. “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  18. 18. The Walsall media landscape
  19. 19. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  20. 20. What can you use Twitter for?
  21. 21. Who should use Twitter?
  22. 22. Who should use Twitter? People should
  23. 23. What can you use Twitter for?
  24. 24. inform communicate, listen so people can reporproblems to test the temperature for feedback tshow people what your area looks like to answeproblems to tell people that you don’t just do wcollection for grit alerts for crisis comms to show Twitter is not a golden bullet things roadpeople you are human for every day (but it is a bullet)closures medical advice fire alerts safety messagtide warnings, health warnings, for Q&Asessions, for driving traffic for showing picturespraise for engagement for telling people you carout noise tests on cockerels at 6am for FOI requefor press releases for blogs for reminding people
  25. 25. Five fundamental rules of good Twitter
  26. 26. 1. Be Social
  27. 27. 2. Be a Sharer
  28. 28. 3. Be Connected
  29. 29. 4. Be Timely
  30. 30. 5. Be Informative
  31. 31. Be social
  32. 32. Be social @walsallwildlife
  33. 33. Be social @walsallwildlife
  34. 34. Be social @walsallwildlife
  35. 35. Be social @walsallwildlife
  36. 36. Be social
  37. 37. Be social @walsallcouncil
  38. 38. Be social “I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building) What do you think I should tell them?” @hotelalpha9
  39. 39. Be social @hotelalpha9
  40. 40. Be a sharer
  41. 41. Be a sharer @monmouthshirecc
  42. 42. Be a sharer @ehodavid
  43. 43. Be a sharer @wmpolice
  44. 44. Be a sharer RE-TWEET
  45. 45. Be connected
  46. 46. Be connected @erdingtonfire
  47. 47. Be connected @natlibrariesday
  48. 48. Be timely
  49. 49. Be timely“Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire” @pcstanleywmp
  50. 50. Be timely @wateraidamerica
  51. 51. Be timely @wmpolice
  52. 52. Be informative
  53. 53. Be informative @nhsdirect
  54. 54. Be informative @kirkleescouncil
  55. 55. Be informative @mehboobkhan
  56. 56. Be informative @walsallcouncil
  57. 57. Be informative @walsallmeetings
  58. 58. Be informative
  59. 59. 544
  60. 60. 544Be Social
  61. 61. 544 Be SocialBe a Sharer
  62. 62. 544 Be Social Be a SharerBe Connected
  63. 63. 544 Be Social Be a SharerBe Connected Be Timely
  64. 64. 544 Be Social Be a SharerBe Connected Be TimelyBe Informative
  65. 65. How not to do it...
  66. 66. How not to do it...
  67. 67. How not to do it...
  68. 68. How not to do it...
  69. 69. How not to do it...
  70. 70. Don’t befrightened to Innovate
  71. 71. @danslee
  72. 72. Creative Commons creditsBlue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/Mobile phone http://www.flickr.com/photos/xixidu/3125887432/Sea http://www.flickr.com/photos/shaireproductions/3177024499/Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/Man on train http://www.flickr.com/photos/inoportuno/5746795053/Cherries "D Sharon Pruitt"http://www.flickr.com/photos/pinksherbet/4854077644/Clock facehttp://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream/Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/Gritter jronaldlee.com Photo © 2010 J. Ronald Leehttp://www.flickr.com/photos/jronaldlee/4385560875/Notice board http://www.flickr.com/photos/danieldslee/6040018212/Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/Charles wikidemia commons licence www.la-moncloa.es
  73. 73. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee

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