How Can We Do Tweitter Better?
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

How Can We Do Tweitter Better?

  • 582 views
Uploaded on

Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic......

Tips and advice with case studies on how Twitter can be better used by the public sector from local government to police, fire, health and other services. Presented at Public Sector Networks' Epic Social Media for the South West in Exeter in february 2012

More in: Technology , Sports
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
582
On Slideshare
582
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. http://www.flickr.com/photos/sitoo/ 4875490323/
  • 2. Why bother with Twitter?
  • 3. Statistics...
  • 4. Statistics... 30 million on Facebook Source: Facebook February 2012
  • 5. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 2012
  • 6. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 20127.9 million on LinkedIn Source: Umph, September 2012
  • 7. Statistics... 30 million on Facebook Source: Facebook February 2012 20 million on Twitter Source: Semiocast, January 20127.9 million on LinkedIn Source: Umph, September 2012
  • 8. Twitter is not a golden bullet (but it is a bullet)
  • 9. Is Twitter used in local government?
  • 10. Statistics...Source: Dean Spurrell Ashford Borough Council for CIPR
  • 11. Statistics...88 per cent commsSource: Dean Spurrell Ashford Borough Council for CIPR
  • 12. Statistics...88 per cent comms24 per cent broadcastSource: Dean Spurrell Ashford Borough Council for CIPR
  • 13. Statistics...88 per cent comms24 per cent broadcast8 per cent two waySource: Dean Spurrell Ashford Borough Council for CIPR
  • 14. Statistics...88 per cent comms24 per cent broadcast8 per cent two way97 per cent use TwitterSource: Dean Spurrell Ashford Borough Council for CIPR
  • 15. Statistics...88 per cent comms24 per cent broadcast8 per cent two way97 per cent use TwitterSource: Dean Spurrell Ashford Borough Council for CIPR
  • 16. Do we really need to use Twitter?
  • 17. “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  • 18. The Walsall media landscape
  • 19. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  • 20. What can you use Twitter for?
  • 21. Who should use Twitter?
  • 22. Who should use Twitter? People should
  • 23. What can you use Twitter for?
  • 24. inform communicate, listen so people can reporproblems to test the temperature for feedback tshow people what your area looks like to answeproblems to tell people that you don’t just do wcollection for grit alerts for crisis comms to show Twitter is not a golden bullet things roadpeople you are human for every day (but it is a bullet)closures medical advice fire alerts safety messagtide warnings, health warnings, for Q&Asessions, for driving traffic for showing picturespraise for engagement for telling people you carout noise tests on cockerels at 6am for FOI requefor press releases for blogs for reminding people
  • 25. Five fundamental rules of good Twitter
  • 26. 1. Be Social
  • 27. 2. Be a Sharer
  • 28. 3. Be Connected
  • 29. 4. Be Timely
  • 30. 5. Be Informative
  • 31. Be social
  • 32. Be social @walsallwildlife
  • 33. Be social @walsallwildlife
  • 34. Be social @walsallwildlife
  • 35. Be social @walsallwildlife
  • 36. Be social
  • 37. Be social @walsallcouncil
  • 38. Be social “I’m about to go and give crime prevention advice to a victim of a large lead theft (from a building) What do you think I should tell them?” @hotelalpha9
  • 39. Be social @hotelalpha9
  • 40. Be a sharer
  • 41. Be a sharer @monmouthshirecc
  • 42. Be a sharer @ehodavid
  • 43. Be a sharer @wmpolice
  • 44. Be a sharer RE-TWEET
  • 45. Be connected
  • 46. Be connected @erdingtonfire
  • 47. Be connected @natlibrariesday
  • 48. Be timely
  • 49. Be timely“Walsall Police Station at 19.11 today. Look how not on fire it is. Very not on fire” @pcstanleywmp
  • 50. Be timely @wateraidamerica
  • 51. Be timely @wmpolice
  • 52. Be informative
  • 53. Be informative @nhsdirect
  • 54. Be informative @kirkleescouncil
  • 55. Be informative @mehboobkhan
  • 56. Be informative @walsallcouncil
  • 57. Be informative @walsallmeetings
  • 58. Be informative
  • 59. 544
  • 60. 544Be Social
  • 61. 544 Be SocialBe a Sharer
  • 62. 544 Be Social Be a SharerBe Connected
  • 63. 544 Be Social Be a SharerBe Connected Be Timely
  • 64. 544 Be Social Be a SharerBe Connected Be TimelyBe Informative
  • 65. How not to do it...
  • 66. How not to do it...
  • 67. How not to do it...
  • 68. How not to do it...
  • 69. How not to do it...
  • 70. Don’t befrightened to Innovate
  • 71. @danslee
  • 72. Creative Commons creditsBlue http://www.flickr.com/photos/chiaralily/6014578532/sizes/l/in/photostream/Mobile phone http://www.flickr.com/photos/xixidu/3125887432/Sea http://www.flickr.com/photos/shaireproductions/3177024499/Telephone http://www.flickr.com/photos/archetypefotografie/4941547991/Man on train http://www.flickr.com/photos/inoportuno/5746795053/Cherries "D Sharon Pruitt"http://www.flickr.com/photos/pinksherbet/4854077644/Clock facehttp://www.flickr.com/photos/erica_marshall/2096416037/sizes/l/in/photostream/Crowd http://www.flickr.com/photos/rhysasplundh/5601642965/Gritter jronaldlee.com Photo © 2010 J. Ronald Leehttp://www.flickr.com/photos/jronaldlee/4385560875/Notice board http://www.flickr.com/photos/danieldslee/6040018212/Mobile with Twitter http://www.flickr.com/photos/danieldslee/5897611358/Charles wikidemia commons licence www.la-moncloa.es
  • 73. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee