Multi-agency use of digital media during a crisis

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Ways the public sector can work together to use digital channels to communicate during an emergency.

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Multi-agency use of digital media during a crisis

  1. 1. http://flic.kr/p/923RQMMulti-agency use of digital media during a crisisDan Slee Walsall CouncilFirePRO Manchester December 2012
  2. 2. In 1982...
  3. 3. Greetings from Brisba ne
  4. 4. In 2012...
  5. 5. Our first social media strategy...
  6. 6. One ring to rule them all http://flic.kr/p/5yhUEp
  7. 7. “Organisations don’t tweet. People do.” - Euan Semple
  8. 8. A human face...
  9. 9. A human face...
  10. 10. A human face...
  11. 11. Share the sweets
  12. 12. Riots 2011...
  13. 13. Twitter
  14. 14. Twitter6.2m unique UK users March 2012 Source: UKOM / Neilson
  15. 15. Twitter 6.2m unique UK users March 2012 Source: UKOM / Neilson@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.”
  16. 16. Twitter6.2m unique UK users March 2012 Source: UKOM / Neilson
  17. 17. March 2012 Source: UKOM / Neilson
  18. 18. Be social in a crisis 1. Create or spot an authoritative voice onhttp://flic.kr/p/6YVLJr Twitter.
  19. 19. Be social in a crisis 1. Create or spot an authoritative voice onhttp://flic.kr/p/6YVLJr Twitter. 2. Share it.http://flic.kr/p/6YVLMp
  20. 20. Be social in a crisis 1. Create or spot an authoritative voice onhttp://flic.kr/p/6YVLJr Twitter. 2. Share it.http://flic.kr/p/6YVLMp
  21. 21. Pheasey floods...
  22. 22. 6.13am POLICE: “Report of a burst water main.”
  23. 23. 6.33am FIRE: “High volume pump mobilised.”
  24. 24. 6.50am POLICE: “Follow @PCMarshallWMP.”
  25. 25. 7.54am FIRE: “Major flooding... Approx 150 homes.”
  26. 26. 7.56am RESIDENT HOAX TWEET: “@bbcbreaking streetly flooded!”
  27. 27. 8.42amRESIDENT: “Scenes of Biblical proportions... A tsunami.”
  28. 28. 6.13amRESIDENT: “Scenes of Biblical proportions... A tsunami.”
  29. 29. 8.42am RESIDENT: “Niagra Falls.”
  30. 30. 8.58am PRESS: 150 homes flooded
  31. 31. 11.02am SOUTH STAFFS WATER: Web statement
  32. 32. 7.37pm COUNCIL: “Cleaning up continuing.”
  33. 33. In conclusion...
  34. 34. Thank you.Any questions?Dan SleeEmail: sleed@walsall.gov.ukBlog: www.danslee.wordpress.comTwitter: @danslee

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