Being A Public Sector Professional Online

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Being A Public Sector Professional Online for the Digital Skills Gym.

Being A Public Sector Professional Online for the Digital Skills Gym.

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  • 1. Dan Slee @dan slee Being a public sector Professional online
  • 2. What we’ll run through • Hear examples of when people have become unstuck online - with case studies. • Learn the proven times when you risk becoming a case study yourself. • Learn strategies to keep the seperate personal account seperate from the work acount. • Learn what the benefits are of being a public sector professional online - with case studies. • Develop your own unique target for how you'll be a public sector professional online. • Develop your own strategy for reaching this target.
  • 3. Old media 1993 to date media history... New media 1831 to 1993
  • 4. Old media 1993 to date media history... New media 1831 to 1993 Really old media 51BC to 1831
  • 5. Old media 1993 to date media history... 1831 to 1993 Really old media 51BC to 1831
  • 6. 1993 to date media history... 1831 to 199351BC to 1831 “Is social media a fad? If anything was a fad it was the old media mass media period that was a historical anomaly. Now we’ve gone to a more social model super-charged by the internet.” – Tom Standage, Oxford, 2013.
  • 7. A C 53 per cent of adults use a smartphone to go online 85 per cent of UK adults use the internet (source: Ofcom, 2013) 64 per cent of adults have a social media profile 16-24 year olds are twice as likely to miss their phone than miss TV
  • 8. What we’ll run through • Hear examples of when people have become unstuck online - with case studies. • Learn the proven times when you risk becoming a case study yourself. • Learn strategies to keep the seperate personal account seperate from the work acount. • Learn what the benefits are of being a public sector professional online - with case studies. • Develop your own unique target for how you'll be a public sector professional online. • Develop your own strategy for reaching this target. crash
  • 9. Engage brain, then tweet
  • 10. Engage brain, then tweet
  • 11. Engage brain, then tweet
  • 12. Engage brain, then tweet
  • 13. Engage brain, then tweet
  • 14. Engage brain, then tweet
  • 15. Engage brain, then tweet
  • 16. Proven times when things go wrong • At the end of a stressful day
  • 17. Proven times when things go wrong • At the end of a stressful day • When there is alcohol involved
  • 18. Proven times when things go wrong • At the end of a stressful day • When there is alcohol involved • When you think no- one is looking
  • 19. Why bother? It’s scary!
  • 20. Source: repple
  • 21. Source: repple
  • 22. Benefits of being a public sector worker on social media
  • 23. Benefits of being a public sector worker on social media Your own profile The work profile you look after Your own work profile
  • 24. Benefits of being a public sector worker on social media
  • 25. Benefits of being a public sector worker on social media 80-20 split
  • 26. Benefits of being a public sector worker on social media
  • 27. Benefits of being a public sector worker on social media
  • 28. Benefits of being a public sector worker on social media
  • 29. Can you keep them separate?
  • 30. Strategies to keep them seperate • You can’t keep them separate (really). • An ‘all my own views’ disclaimer doesn’t hold water. • You can avoid posting to the wrong account by using different platforms to get onto them (eg. Hootsuite).
  • 31. If people shout at you…
  • 32. Develop your own strategy for being a public sector professional online • What do you want to achieve? Jot down five things you’d like to do. • It’s okay to speak human (and to talk about non-work things.) • Ask yourself the question: ‘would this break my code of conduct?’ • Ask yourself the question: ‘will this make my boss look stupid?’ • Ask yourself the question: ‘can I show this to my boss or a reporter?’ • Ask yourself the question: ‘Am I drunk?’ • Check your code of conduct and other policies.
  • 33. Thank you Any questions? Twitter: @danslee Email: dan@comms2point0.co.uk