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Dan Slee
@dan slee
Being a public sector
Professional
online
What we’ll run through
• Hear examples of when people have become unstuck online - with case
studies.
• Learn the proven t...
Old media
1993 to date
media history...
New media
1831 to 1993
Old media
1993 to date
media history...
New media
1831 to 1993
Really old media
51BC to 1831
Old media
1993 to date
media history...
1831 to 1993
Really old media
51BC to 1831
1993 to date
media history...
1831 to 199351BC to 1831
“Is social media a fad? If anything was a fad it
was the old media ...
A
C
53 per cent of
adults use a
smartphone
to go online
85 per cent of UK
adults use the
internet
(source: Ofcom, 2013)
64...
What we’ll run through
• Hear examples of when people have become unstuck online - with case
studies.
• Learn the proven t...
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Engage brain, then tweet
Proven times when things go
wrong
• At the end of a
stressful day
Proven times when things go
wrong
• At the end of a
stressful day
• When there is
alcohol involved
Proven times when things go
wrong
• At the end of a
stressful day
• When there is
alcohol involved
• When you think no-
on...
Why bother? It’s scary!
Source: repple
Source: repple
Benefits of being a public sector
worker on social media
Benefits of being a public sector
worker on social media
Your own profile
The work profile you look after
Your own work pr...
Benefits of being a public sector
worker on social media
Benefits of being a public sector
worker on social media
80-20 split
Benefits of being a public sector
worker on social media
Benefits of being a public sector
worker on social media
Benefits of being a public sector
worker on social media
Can you keep them separate?
Strategies to keep them seperate
• You can’t keep them separate (really).
• An ‘all my own views’ disclaimer doesn’t hold ...
If people shout at you…
Develop your own strategy for being
a public sector professional online
• What do you want to achieve? Jot down five thing...
Thank you
Any questions?
Twitter: @danslee
Email: dan@comms2point0.co.uk
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Being A Public Sector Professional Online

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Being A Public Sector Professional Online for the Digital Skills Gym.

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Transcript of "Being A Public Sector Professional Online"

  1. 1. Dan Slee @dan slee Being a public sector Professional online
  2. 2. What we’ll run through • Hear examples of when people have become unstuck online - with case studies. • Learn the proven times when you risk becoming a case study yourself. • Learn strategies to keep the seperate personal account seperate from the work acount. • Learn what the benefits are of being a public sector professional online - with case studies. • Develop your own unique target for how you'll be a public sector professional online. • Develop your own strategy for reaching this target.
  3. 3. Old media 1993 to date media history... New media 1831 to 1993
  4. 4. Old media 1993 to date media history... New media 1831 to 1993 Really old media 51BC to 1831
  5. 5. Old media 1993 to date media history... 1831 to 1993 Really old media 51BC to 1831
  6. 6. 1993 to date media history... 1831 to 199351BC to 1831 “Is social media a fad? If anything was a fad it was the old media mass media period that was a historical anomaly. Now we’ve gone to a more social model super-charged by the internet.” – Tom Standage, Oxford, 2013.
  7. 7. A C 53 per cent of adults use a smartphone to go online 85 per cent of UK adults use the internet (source: Ofcom, 2013) 64 per cent of adults have a social media profile 16-24 year olds are twice as likely to miss their phone than miss TV
  8. 8. What we’ll run through • Hear examples of when people have become unstuck online - with case studies. • Learn the proven times when you risk becoming a case study yourself. • Learn strategies to keep the seperate personal account seperate from the work acount. • Learn what the benefits are of being a public sector professional online - with case studies. • Develop your own unique target for how you'll be a public sector professional online. • Develop your own strategy for reaching this target. crash
  9. 9. Engage brain, then tweet
  10. 10. Engage brain, then tweet
  11. 11. Engage brain, then tweet
  12. 12. Engage brain, then tweet
  13. 13. Engage brain, then tweet
  14. 14. Engage brain, then tweet
  15. 15. Engage brain, then tweet
  16. 16. Proven times when things go wrong • At the end of a stressful day
  17. 17. Proven times when things go wrong • At the end of a stressful day • When there is alcohol involved
  18. 18. Proven times when things go wrong • At the end of a stressful day • When there is alcohol involved • When you think no- one is looking
  19. 19. Why bother? It’s scary!
  20. 20. Source: repple
  21. 21. Source: repple
  22. 22. Benefits of being a public sector worker on social media
  23. 23. Benefits of being a public sector worker on social media Your own profile The work profile you look after Your own work profile
  24. 24. Benefits of being a public sector worker on social media
  25. 25. Benefits of being a public sector worker on social media 80-20 split
  26. 26. Benefits of being a public sector worker on social media
  27. 27. Benefits of being a public sector worker on social media
  28. 28. Benefits of being a public sector worker on social media
  29. 29. Can you keep them separate?
  30. 30. Strategies to keep them seperate • You can’t keep them separate (really). • An ‘all my own views’ disclaimer doesn’t hold water. • You can avoid posting to the wrong account by using different platforms to get onto them (eg. Hootsuite).
  31. 31. If people shout at you…
  32. 32. Develop your own strategy for being a public sector professional online • What do you want to achieve? Jot down five things you’d like to do. • It’s okay to speak human (and to talk about non-work things.) • Ask yourself the question: ‘would this break my code of conduct?’ • Ask yourself the question: ‘will this make my boss look stupid?’ • Ask yourself the question: ‘can I show this to my boss or a reporter?’ • Ask yourself the question: ‘Am I drunk?’ • Check your code of conduct and other policies.
  33. 33. Thank you Any questions? Twitter: @danslee Email: dan@comms2point0.co.uk
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