Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. Presentation Transcript

  • Learning Pool webinar: Walsall 24
    Connecting people
    with social media and hyperlocal sites
    Dan Slee, Walsall Council
  • A blizzard of stats...
  • A blizzard of stats...
  • Stats
    Source: Simply Zesty
  • Stats
    Source: Simply Zesty
  • Stats
    Source: Simply Zesty
  • Phone engagement is constant...
    5.3 hours Android
    4.6 hours Blackberry
    4.5 hours iphone
    Source: Magellan Media
  • Mobile will become the first screen for web access by 2013
    Source: Magellan Media
  • UK Social media 2011
  • 5-10 million?
    29 million
    5 billion images
  • UK Hyperlocal 2011
  • There are 475 hyperlocal
    sites in the UK
    Source: Openly Local, May 2011
  • You need to map your landscape
  • 475 sites in the UK
    Source: Openly Local, May 2011
  • The Walsall media landscape 2005
  • The Walsall media landscape 2005
    21 journalists or photographers
  • The Walsall media landscape 2011
  • The Walsall media landscape 2011
  • The Walsall media landscape 2011
    9
    21 journalists or photographers
  • The Walsall media landscape 2011
    23,000
  • The Walsall media landscape 2011
    23,000
    20,000?
  • The Walsall media landscape 2011
    23,000
    20,000?
    7,000
  • The Walsall media landscape 2011
    23,000
    20,000?
    7,000
    222,000
  • Basic principles
    #1: Realise that the landscape has changed (and your skills need to too.)
  • Basic principles
    #2: The channels of communication have changed.
  • Basic principles
    #3: Remember that social media is social.
  • Basic principles
    #4: Mainstream it. Make social media part of what you do.
  • Basic principles
    #5: The best social media tool is common sense.
  • Basic principles
    #6: Be prepared to share the fun. (It’s not just about the website).
  • Case study: Flickr
  • Walsall Council House Flickr meet
    101 images and 1,000 views
  • Case study 2:Flickr header
  • Tag: ‘walsallweb’
    430 in two days
  • Case study 2:Flickr header
  • Winter photos in Dudley Flickr Group
    169 members and 471 pictures
  • Case study:
    Twitter Gritter
  • Why?
    If you’re doing a good job
    TELL PEOPLE...
  • Tweet to keep people informed...
  • Gritting...
  • What was the feedback like?
  • Praise...
  • Case study:
    Social media on the frontline
  • @walsallwildlife On Twitter...
  • Linked to Flickr...
  • Good things happen when you give people the power to use social media
  • A hyperlocal case study:
    Fire in Selly Oak
  • Five hours later...
  • Four hours later...
  • Hyperlocal blogs 2011
    60 a day
    4,000 a month
    1,000 Facebook
    likes
    6,000
    a day
  • Case study:
    Pelsall Common People
  • 17,000 visitors in 7 months
  • 1. Gallery of Pelsall in the snow
    2. Pelsall woman wins Civic award
    3. Future of Pelsall library
    4. Village pupils sing for Mayor
  • “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”
    - Jayne Howarth
  • “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.
    “It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”
    - Steph Jennings
  • Opening of Cosmo Pan restaurant
    Category tag: ‘Bentley Bridge’
    Facebook rumours
    Gym opens
    Resource page
  • What bloggers want...
  • Re-usable content...
  • RSS...
  • Open data...
  • Case study:
    Yammer
  • YAMMER
    Yammer...
  • Case study:
    Walsall 24
  • Walsall 24
  • Aim: ‘It’s not just bins...’
  • Walsall 24
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 22 People tweeting
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 22 People tweeting
    • 23 Supplying data
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 22 People tweeting
    • 23 Supplying data
    • For 24 hours
  • 116,000
  • This is linked social...
  • Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
  • Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
  • Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
    Linked social is the future...
  • Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
    Linked social is the future...
    It’s not if we use social media, it’s how...
  • Thank you
    Any questions?
    Dan Slee
    sleed@walsall.gov.uk
    www.danslee.wordpress.com
    Twitter: @danslee
  • Creative commons
    Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/
    Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/
    Smiling man and woman 
    http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/
    All other pics: http://www.flickr.com/photos/danieldslee/