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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
 

Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

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    Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. Presentation Transcript

    • Learning Pool webinar: Walsall 24
      Connecting people
      with social media and hyperlocal sites
      Dan Slee, Walsall Council
    • A blizzard of stats...
    • A blizzard of stats...
    • Stats
      Source: Simply Zesty
    • Stats
      Source: Simply Zesty
    • Stats
      Source: Simply Zesty
    • Phone engagement is constant...
      5.3 hours Android
      4.6 hours Blackberry
      4.5 hours iphone
      Source: Magellan Media
    • Mobile will become the first screen for web access by 2013
      Source: Magellan Media
    • UK Social media 2011
    • 5-10 million?
      29 million
      5 billion images
    • UK Hyperlocal 2011
    • There are 475 hyperlocal
      sites in the UK
      Source: Openly Local, May 2011
    • You need to map your landscape
    • 475 sites in the UK
      Source: Openly Local, May 2011
    • The Walsall media landscape 2005
    • The Walsall media landscape 2005
      21 journalists or photographers
    • The Walsall media landscape 2011
    • The Walsall media landscape 2011
    • The Walsall media landscape 2011
      9
      21 journalists or photographers
    • The Walsall media landscape 2011
      23,000
    • The Walsall media landscape 2011
      23,000
      20,000?
    • The Walsall media landscape 2011
      23,000
      20,000?
      7,000
    • The Walsall media landscape 2011
      23,000
      20,000?
      7,000
      222,000
    • Basic principles
      #1: Realise that the landscape has changed (and your skills need to too.)
    • Basic principles
      #2: The channels of communication have changed.
    • Basic principles
      #3: Remember that social media is social.
    • Basic principles
      #4: Mainstream it. Make social media part of what you do.
    • Basic principles
      #5: The best social media tool is common sense.
    • Basic principles
      #6: Be prepared to share the fun. (It’s not just about the website).
    • Case study: Flickr
    • Walsall Council House Flickr meet
      101 images and 1,000 views
    • Case study 2:Flickr header
    • Tag: ‘walsallweb’
      430 in two days
    • Case study 2:Flickr header
    • Winter photos in Dudley Flickr Group
      169 members and 471 pictures
    • Case study:
      Twitter Gritter
    • Why?
      If you’re doing a good job
      TELL PEOPLE...
    • Tweet to keep people informed...
    • Gritting...
    • What was the feedback like?
    • Praise...
    • Case study:
      Social media on the frontline
    • @walsallwildlife On Twitter...
    • Linked to Flickr...
    • Good things happen when you give people the power to use social media
    • A hyperlocal case study:
      Fire in Selly Oak
    • Five hours later...
    • Four hours later...
    • Hyperlocal blogs 2011
      60 a day
      4,000 a month
      1,000 Facebook
      likes
      6,000
      a day
    • Case study:
      Pelsall Common People
    • 17,000 visitors in 7 months
    • 1. Gallery of Pelsall in the snow
      2. Pelsall woman wins Civic award
      3. Future of Pelsall library
      4. Village pupils sing for Mayor
    • “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”
      - Jayne Howarth
    • “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.
      “It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”
      - Steph Jennings
    • Opening of Cosmo Pan restaurant
      Category tag: ‘Bentley Bridge’
      Facebook rumours
      Gym opens
      Resource page
    • What bloggers want...
    • Re-usable content...
    • RSS...
    • Open data...
    • Case study:
      Yammer
    • YAMMER
      Yammer...
    • Case study:
      Walsall 24
    • Walsall 24
    • Aim: ‘It’s not just bins...’
    • Walsall 24
    • Walsall 24
      • 18 Twitter accounts (4 specially created)
    • Walsall 24
      • 18 Twitter accounts (4 specially created)
      • 22 People tweeting
    • Walsall 24
      • 18 Twitter accounts (4 specially created)
      • 22 People tweeting
      • 23 Supplying data
    • Walsall 24
      • 18 Twitter accounts (4 specially created)
      • 22 People tweeting
      • 23 Supplying data
      • For 24 hours
    • 116,000
    • This is linked social...
    • Walsall 24
      Conclusions:
      Hyperlocal sites are not the enemy...
    • Walsall 24
      Conclusions:
      Hyperlocal sites are not the enemy...
      Your website no longer has the monopoly...
    • Walsall 24
      Conclusions:
      Hyperlocal sites are not the enemy...
      Your website no longer has the monopoly...
      Linked social is the future...
    • Walsall 24
      Conclusions:
      Hyperlocal sites are not the enemy...
      Your website no longer has the monopoly...
      Linked social is the future...
      It’s not if we use social media, it’s how...
    • Thank you
      Any questions?
      Dan Slee
      sleed@walsall.gov.uk
      www.danslee.wordpress.com
      Twitter: @danslee
    • Creative commons
      Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/
      Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/
      Smiling man and woman 
      http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/
      All other pics: http://www.flickr.com/photos/danieldslee/