Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

Learning Pool webinar: Walsall 24
Connecting people
with social media and hyperlocal sites
Dan Slee, Walsall Council

A blizzard of stats...

Stats
Source: Simply Zesty

Phone engagement is constant...
5.3 hours Android
4.6 hours Blackberry
4.5 hours iphone
Source: Magellan Media

Mobile will become the first screen for web access by 2013
Source: Magellan Media

UK Social media 2011

5-10 million?
29 million
5 billion images

UK Hyperlocal 2011

There are 475 hyperlocal
sites in the UK
Source: Openly Local, May 2011

You need to map your landscape

475 sites in the UK
Source: Openly Local, May 2011

The Walsall media landscape 2005

21 journalists or photographers

9
21 journalists or photographers

23,000

23,000
20,000?

23,000
20,000?
7,000

23,000
20,000?
7,000
222,000

Basic principles
#1: Realise that the landscape has changed (and your skills need to too.)

Basic principles
#2: The channels of communication have changed.

Basic principles
#3: Remember that social media is social.

Basic principles
#4: Mainstream it. Make social media part of what you do.

Basic principles
#5: The best social media tool is common sense.

Basic principles
#6: Be prepared to share the fun. (It’s not just about the website).

Case study: Flickr

Walsall Council House Flickr meet
101 images and 1,000 views

Case study 2:Flickr header

Tag: ‘walsallweb’
430 in two days

Case study 2:Flickr header

Winter photos in Dudley Flickr Group
169 members and 471 pictures

Case study:
Twitter Gritter

Why?
If you’re doing a good job
TELL PEOPLE...

Tweet to keep people informed...

Gritting...

What was the feedback like?

Praise...

Case study:
Social media on the frontline

@walsallwildlife On Twitter...

Linked to Flickr...

Good things happen when you give people the power to use social media

A hyperlocal case study:
Fire in Selly Oak

Five hours later...

Four hours later...

Hyperlocal blogs 2011
60 a day
4,000 a month
1,000 Facebook
likes
6,000
a day

Case study:
Pelsall Common People

17,000 visitors in 7 months

1. Gallery of Pelsall in the snow
2. Pelsall woman wins Civic award
3. Future of Pelsall library
4. Village pupils sing for Mayor

“I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”
- Jayne Howarth

“We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.
“It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”
- Steph Jennings

Opening of Cosmo Pan restaurant
Category tag: ‘Bentley Bridge’
Facebook rumours
Gym opens
Resource page

What bloggers want...

Re-usable content...

RSS...

Open data...

Case study:
Yammer

YAMMER
Yammer...

Case study:
Walsall 24

Walsall 24

Aim: ‘It’s not just bins...’

Walsall 24

Walsall 24
18 Twitter accounts (4 specially created)

Walsall 24
22 People tweeting

Walsall 24
22 People tweeting
23 Supplying data

Walsall 24
22 People tweeting
23 Supplying data
For 24 hours

116,000

This is linked social...

Walsall 24
Conclusions:
Hyperlocal sites are not the enemy...

Walsall 24
Conclusions:
Your website no longer has the monopoly...

Walsall 24
Conclusions:
Linked social is the future...

Walsall 24
Conclusions:
Linked social is the future...
It’s not if we use social media, it’s how...

Thank you
Any questions?
Dan Slee
sleed@walsall.gov.uk
www.danslee.wordpress.com
Twitter: @danslee

Creative commons
Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/
Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/
Smiling man and woman
http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/
All other pics: http://www.flickr.com/photos/danieldslee/

http://danslee.wordpress.com	388
http://blogs.journalism.co.uk	46
http://www.psfbuzz.org.uk	46
url_unknown	9
http://webcache.googleusercontent.com	2
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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

by Daniel Slee on Jun 01, 2011

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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites. Presentation Transcript