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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.
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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

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Transcript

  • 1. Learning Pool webinar: Walsall 24
    Connecting people
    with social media and hyperlocal sites
    Dan Slee, Walsall Council
  • 2. A blizzard of stats...
  • 3. A blizzard of stats...
  • 4. Stats
    Source: Simply Zesty
  • 5. Stats
    Source: Simply Zesty
  • 6. Stats
    Source: Simply Zesty
  • 7. Phone engagement is constant...
    5.3 hours Android
    4.6 hours Blackberry
    4.5 hours iphone
    Source: Magellan Media
  • 8. Mobile will become the first screen for web access by 2013
    Source: Magellan Media
  • 9. UK Social media 2011
  • 10. 5-10 million?
    29 million
    5 billion images
  • 11. UK Hyperlocal 2011
  • 12. There are 475 hyperlocal
    sites in the UK
    Source: Openly Local, May 2011
  • 13. You need to map your landscape
  • 14. 475 sites in the UK
    Source: Openly Local, May 2011
  • 15. The Walsall media landscape 2005
  • 16. The Walsall media landscape 2005
    21 journalists or photographers
  • 17. The Walsall media landscape 2011
  • 18. The Walsall media landscape 2011
  • 19. The Walsall media landscape 2011
    9
    21 journalists or photographers
  • 20. The Walsall media landscape 2011
    23,000
  • 21. The Walsall media landscape 2011
    23,000
    20,000?
  • 22. The Walsall media landscape 2011
    23,000
    20,000?
    7,000
  • 23. The Walsall media landscape 2011
    23,000
    20,000?
    7,000
    222,000
  • 24. Basic principles
    #1: Realise that the landscape has changed (and your skills need to too.)
  • 25. Basic principles
    #2: The channels of communication have changed.
  • 26. Basic principles
    #3: Remember that social media is social.
  • 27. Basic principles
    #4: Mainstream it. Make social media part of what you do.
  • 28. Basic principles
    #5: The best social media tool is common sense.
  • 29. Basic principles
    #6: Be prepared to share the fun. (It’s not just about the website).
  • 30. Case study: Flickr
  • 31.
  • 32. Walsall Council House Flickr meet
    101 images and 1,000 views
  • 33. Case study 2:Flickr header
  • 34. Tag: ‘walsallweb’
    430 in two days
  • 35. Case study 2:Flickr header
  • 36.
  • 37. Winter photos in Dudley Flickr Group
    169 members and 471 pictures
  • 38. Case study:
    Twitter Gritter
  • 39. Why?
    If you’re doing a good job
    TELL PEOPLE...
  • 40. Tweet to keep people informed...
  • 41. Gritting...
  • 42. What was the feedback like?
  • 43.
  • 44. Praise...
  • 45. Case study:
    Social media on the frontline
  • 46.
  • 47. @walsallwildlife On Twitter...
  • 48. Linked to Flickr...
  • 49.
  • 50.
  • 51. Good things happen when you give people the power to use social media
  • 52. A hyperlocal case study:
    Fire in Selly Oak
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. Five hours later...
  • 58. Four hours later...
  • 59. Hyperlocal blogs 2011
    60 a day
    4,000 a month
    1,000 Facebook
    likes
    6,000
    a day
  • 60. Case study:
    Pelsall Common People
  • 61.
  • 62. 17,000 visitors in 7 months
  • 63. 1. Gallery of Pelsall in the snow
    2. Pelsall woman wins Civic award
    3. Future of Pelsall library
    4. Village pupils sing for Mayor
  • 64. “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”
    - Jayne Howarth
  • 65. “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.
    “It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”
    - Steph Jennings
  • 66. Opening of Cosmo Pan restaurant
    Category tag: ‘Bentley Bridge’
    Facebook rumours
    Gym opens
    Resource page
  • 67. What bloggers want...
  • 68. Re-usable content...
  • 69.
  • 70. RSS...
  • 71. Open data...
  • 72. Case study:
    Yammer
  • 73. YAMMER
    Yammer...
  • 74. Case study:
    Walsall 24
  • 75. Walsall 24
  • 76. Aim: ‘It’s not just bins...’
  • 77.
  • 78. Walsall 24
  • 79. Walsall 24
    • 18 Twitter accounts (4 specially created)
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 80. 22 People tweeting
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 81. 22 People tweeting
    • 82. 23 Supplying data
  • Walsall 24
    • 18 Twitter accounts (4 specially created)
    • 83. 22 People tweeting
    • 84. 23 Supplying data
    • 85. For 24 hours
  • 116,000
  • 86. This is linked social...
  • 87. Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
  • 88. Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
  • 89. Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
    Linked social is the future...
  • 90. Walsall 24
    Conclusions:
    Hyperlocal sites are not the enemy...
    Your website no longer has the monopoly...
    Linked social is the future...
    It’s not if we use social media, it’s how...
  • 91. Thank you
    Any questions?
    Dan Slee
    sleed@walsall.gov.uk
    www.danslee.wordpress.com
    Twitter: @danslee
  • 92. Creative commons
    Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/
    Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/
    Smiling man and woman 
    http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/
    All other pics: http://www.flickr.com/photos/danieldslee/

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