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Learning Pool webinar: Walsall 24<br />Connecting people <br />with social media and hyperlocal sites<br />Dan Slee, Walsa...
A blizzard of stats...<br />
A blizzard of stats...<br />
Stats<br />Source: Simply Zesty<br />
Stats<br />Source: Simply Zesty<br />
Stats<br />Source: Simply Zesty<br />
Phone engagement is constant...<br />5.3 hours Android<br />4.6 hours Blackberry<br />4.5 hours iphone<br />Source: Magell...
Mobile will become the first screen for web access by 2013<br />Source: Magellan Media<br />
UK Social media 2011<br />
5-10 million?<br />29 million<br />5 billion images<br />
UK Hyperlocal 2011<br />
There are 475 hyperlocal<br />sites in the UK <br />Source: Openly Local, May 2011<br />
You need to map your landscape<br />
475 sites in the UK <br />Source: Openly Local, May 2011<br />
The Walsall media landscape 2005<br />
The Walsall media landscape 2005<br />21 journalists or photographers<br />
The Walsall media landscape 2011<br />
The Walsall media landscape 2011<br />
The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
The Walsall media landscape 2011<br />23,000<br />
The Walsall media landscape 2011<br />23,000<br />20,000?<br />
The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />
The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
Basic principles<br />#1: Realise that the landscape has changed (and your skills need to too.)<br />
Basic principles<br />#2: The channels of communication have changed.<br />
Basic principles<br />#3: Remember that social media is social.<br />
Basic principles<br />#4: Mainstream it. Make social media part of what you do.<br />
Basic principles<br />#5: The best social media tool is common sense.<br />
Basic principles<br />#6: Be prepared to share the fun. (It’s not just about the website).<br />
Case study: Flickr<br />
Walsall Council House Flickr meet<br />101 images and 1,000 views <br />
Case study 2:Flickr header<br />
Tag: ‘walsallweb’<br />430 in two days<br />
Case study 2:Flickr header<br />
Winter photos in Dudley Flickr Group<br />169 members and 471 pictures<br />
Case study:<br />Twitter Gritter<br />
Why?<br />If you’re doing a good job <br />TELL PEOPLE...<br />
Tweet to keep people informed...<br />
Gritting...<br />
What was the feedback like?<br />
Praise...<br />
Case study:<br />Social media on the frontline<br />
@walsallwildlife On Twitter...<br />
Linked to Flickr...<br />
Good things happen when you give people the power to use social media<br />
A hyperlocal case study:<br />Fire in Selly Oak<br />
Five hours later...<br />
Four hours later...<br />
Hyperlocal blogs 2011<br />60 a day <br />4,000 a month<br />1,000 Facebook<br />likes <br />6,000 <br />a day <br />
Case study: <br />Pelsall Common People<br />
17,000 visitors in 7 months<br />
1. Gallery of Pelsall in the snow<br />2. Pelsall woman wins Civic award<br />3. Future of Pelsall library<br />4. Village...
“I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community...
“We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the f...
Opening of Cosmo Pan restaurant<br />Category tag: ‘Bentley Bridge’<br />Facebook rumours<br />Gym opens<br />Resource pag...
What bloggers want...<br />
Re-usable content...<br />
RSS...<br />
Open data...<br />
Case study: <br />Yammer<br />
YAMMER<br />Yammer...<br />
Case study: <br />Walsall 24<br />
Walsall 24 <br />
Aim: ‘It’s not just bins...’<br />
Walsall 24 <br />
Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created) </li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter ...
22 People tweeting</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
22 People tweeting
23 Supplying data</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
22 People tweeting
23 Supplying data
For 24 hours</li></li></ul><li>116,000<br />
This is linked social...<br />
Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />
Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<b...
Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<b...
Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<b...
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Connecting People: Advice for Local Government on Social Media and Hyperlocal sites.

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Transcript of "Connecting People: Advice for Local Government on Social Media and Hyperlocal sites."

  1. 1. Learning Pool webinar: Walsall 24<br />Connecting people <br />with social media and hyperlocal sites<br />Dan Slee, Walsall Council <br />
  2. 2. A blizzard of stats...<br />
  3. 3. A blizzard of stats...<br />
  4. 4. Stats<br />Source: Simply Zesty<br />
  5. 5. Stats<br />Source: Simply Zesty<br />
  6. 6. Stats<br />Source: Simply Zesty<br />
  7. 7. Phone engagement is constant...<br />5.3 hours Android<br />4.6 hours Blackberry<br />4.5 hours iphone<br />Source: Magellan Media<br />
  8. 8. Mobile will become the first screen for web access by 2013<br />Source: Magellan Media<br />
  9. 9. UK Social media 2011<br />
  10. 10. 5-10 million?<br />29 million<br />5 billion images<br />
  11. 11. UK Hyperlocal 2011<br />
  12. 12. There are 475 hyperlocal<br />sites in the UK <br />Source: Openly Local, May 2011<br />
  13. 13. You need to map your landscape<br />
  14. 14. 475 sites in the UK <br />Source: Openly Local, May 2011<br />
  15. 15. The Walsall media landscape 2005<br />
  16. 16. The Walsall media landscape 2005<br />21 journalists or photographers<br />
  17. 17. The Walsall media landscape 2011<br />
  18. 18. The Walsall media landscape 2011<br />
  19. 19. The Walsall media landscape 2011<br />9<br />21 journalists or photographers<br />
  20. 20. The Walsall media landscape 2011<br />23,000<br />
  21. 21. The Walsall media landscape 2011<br />23,000<br />20,000?<br />
  22. 22. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />
  23. 23. The Walsall media landscape 2011<br />23,000<br />20,000?<br />7,000<br />222,000<br />
  24. 24. Basic principles<br />#1: Realise that the landscape has changed (and your skills need to too.)<br />
  25. 25. Basic principles<br />#2: The channels of communication have changed.<br />
  26. 26. Basic principles<br />#3: Remember that social media is social.<br />
  27. 27. Basic principles<br />#4: Mainstream it. Make social media part of what you do.<br />
  28. 28. Basic principles<br />#5: The best social media tool is common sense.<br />
  29. 29. Basic principles<br />#6: Be prepared to share the fun. (It’s not just about the website).<br />
  30. 30. Case study: Flickr<br />
  31. 31.
  32. 32. Walsall Council House Flickr meet<br />101 images and 1,000 views <br />
  33. 33. Case study 2:Flickr header<br />
  34. 34. Tag: ‘walsallweb’<br />430 in two days<br />
  35. 35. Case study 2:Flickr header<br />
  36. 36.
  37. 37. Winter photos in Dudley Flickr Group<br />169 members and 471 pictures<br />
  38. 38. Case study:<br />Twitter Gritter<br />
  39. 39. Why?<br />If you’re doing a good job <br />TELL PEOPLE...<br />
  40. 40. Tweet to keep people informed...<br />
  41. 41. Gritting...<br />
  42. 42. What was the feedback like?<br />
  43. 43.
  44. 44. Praise...<br />
  45. 45. Case study:<br />Social media on the frontline<br />
  46. 46.
  47. 47. @walsallwildlife On Twitter...<br />
  48. 48. Linked to Flickr...<br />
  49. 49.
  50. 50.
  51. 51. Good things happen when you give people the power to use social media<br />
  52. 52. A hyperlocal case study:<br />Fire in Selly Oak<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57. Five hours later...<br />
  58. 58. Four hours later...<br />
  59. 59. Hyperlocal blogs 2011<br />60 a day <br />4,000 a month<br />1,000 Facebook<br />likes <br />6,000 <br />a day <br />
  60. 60. Case study: <br />Pelsall Common People<br />
  61. 61.
  62. 62. 17,000 visitors in 7 months<br />
  63. 63. 1. Gallery of Pelsall in the snow<br />2. Pelsall woman wins Civic award<br />3. Future of Pelsall library<br />4. Village pupils sing for Mayor<br />
  64. 64. “I’d looked at hyperlocal sites and thought Pelsall would be the right fit as we residents think of it as a real community.”<br />- Jayne Howarth<br />
  65. 65. “We set up wv11.co.uk after a local school closed down and our save our school campaign was heavily censored because the forums we had to use were heavily biased.<br />“It was to give the community a place to discuss things that really mattered to them, that's why our facebook page is so successful.”<br />- Steph Jennings<br />
  66. 66. Opening of Cosmo Pan restaurant<br />Category tag: ‘Bentley Bridge’<br />Facebook rumours<br />Gym opens<br />Resource page<br />
  67. 67. What bloggers want...<br />
  68. 68. Re-usable content...<br />
  69. 69.
  70. 70. RSS...<br />
  71. 71. Open data...<br />
  72. 72. Case study: <br />Yammer<br />
  73. 73. YAMMER<br />Yammer...<br />
  74. 74. Case study: <br />Walsall 24<br />
  75. 75. Walsall 24 <br />
  76. 76. Aim: ‘It’s not just bins...’<br />
  77. 77.
  78. 78. Walsall 24 <br />
  79. 79. Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created) </li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  80. 80. 22 People tweeting</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  81. 81. 22 People tweeting
  82. 82. 23 Supplying data</li></li></ul><li>Walsall 24 <br /><ul><li>18 Twitter accounts (4 specially created)
  83. 83. 22 People tweeting
  84. 84. 23 Supplying data
  85. 85. For 24 hours</li></li></ul><li>116,000<br />
  86. 86. This is linked social...<br />
  87. 87. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />
  88. 88. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />
  89. 89. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />Linked social is the future... <br />
  90. 90. Walsall 24 <br />Conclusions:<br />Hyperlocal sites are not the enemy...<br />Your website no longer has the monopoly...<br />Linked social is the future... <br />It’s not if we use social media, it’s how...<br />
  91. 91. Thank you<br />Any questions?<br />Dan Slee<br />sleed@walsall.gov.uk<br />www.danslee.wordpress.com<br />Twitter: @danslee<br />
  92. 92. Creative commons<br />Smartphone: http://www.flickr.com/photos/proctoracademy/4449173378/sizes/o/in/photostream/<br />Iphone: http://www.flickr.com/photos/3gstore/4744909311/sizes/l/in/photostream/<br />Smiling man and woman <br />http://www.flickr.com/photos/cyberuly/4742800632/sizes/l/in/photostream/<br />All other pics: http://www.flickr.com/photos/danieldslee/<br />
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