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Communication fails really are rather valuable. Presentation given at cmmshero in Manchester on May 13 2014.

Communication fails really are rather valuable. Presentation given at cmmshero in Manchester on May 13 2014.

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    danslee-final danslee-final Presentation Transcript

    • Fail Yourself Fitter Dan Slee comms2point0. https://flic.kr/p/6Z83fp
    • Fail Yourself Fitter Dan Slee comms2point0. https://flic.kr/p/6Z83fp Fail Yourself Fitter: How Epic Comms Fails Can Be a Path to Success
    • Let’s climb success mountain Creative Commons By Adha65
    • You will fail. You will fail
    • You will fail. Failure is good.
    • The Mount Everest of fails.
    • Censored
    • The K2 of fails
    • Failure isn’t bad. Not learning the lesson is.
    • Fail forward.
    • https://flic.kr/p/dQwy44
    • Be like a rock climber with failure. Learn.
    • LESSON: don’t makehalf a billion poundsof profit then put prices up £120 and then have a TwitterQ&A
    • My biggest fail.
    • .
    • .
    • .
    • . LESSON: change thepassword, use a different platform forwork and personal…
    • LESSON: make a mistake, learn fromit, move on…
    • It isn’t just digital fails.
    • If you just send out stuff you are failing…
    • If you aren’t thinking about strategy you’re failing…
    • If you do not have time to experiment you are
    • If you have a team that isn’t as comfortable with digital than traditional you are failing
    • If you aren’t making friends with channel shift and customer services you are failing
    • Take-homes: Fail forward. Be more like a rock climber.
    • A short clip to round things off. Google and failure or a dancing man? http://www.bbc.co.uk/news/technology-25880738 or http://youtu.be/fW8amMCVAJQ
    • Thank you! Dan Slee Comms2point0 dan@comms2point0.co.uk @danslee @comms2point0