20 Things You Can Do As A Comms Person With Social Media
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20 Things You Can Do As A Comms Person With Social Media

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Advice for local government communications people. A presentation given at LG Comms event at Cardiff in January 2012.

Advice for local government communications people. A presentation given at LG Comms event at Cardiff in January 2012.

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  • Nice slides, Dan. Telling gap between the fire outbreak and the trad media latching on to the story. Out of interest, I wonder how long did it take the local Council to enter the socmed conversation?
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20 Things You Can Do As A Comms Person With Social Media 20 Things You Can Do As A Comms Person With Social Media Presentation Transcript

  • 20 Things You Can Do With 44Social Media As A CommsPersonDan Slee, Walsall Council, LGComms, Cardiff, January 2012.
  • How did we used to tell people?
  • When I was a kid….
  • +
  • “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  • “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  • We’ve been here before...
  • We’ve been here before...
  • We’ve been here before...
  • We’ve been here before...
  • We’ve been here before...
  • Share the sweets144
  • 144
  • 144
  • Social media is SOCIAL!244
  • Social media is SOCIAL!244
  • Help make sure there’s a low344 barrier to entry
  • Icelandic Constitution Facebook444
  • How many? Have lots...544
  • Dudley Council Leader’s Q&A644
  • Stage a campaign744
  • Stage a campaign744
  • Routine is interesting
  • xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  • Afterwards, do a highlights package...
  • Be engaging844
  • Be engaging844
  • Share others content...94
  • Be engaging 1044 CrisisComms
  • 1044
  • Case study: riots
  • 1144 Use Flickr(you don’t have to be a photographer!)
  • 1144
  • Stage a Flickr meet 11 44
  • Have A Photostream 11 12 44 379,000 in 10 months
  • 11 13 44Take the rebuttal online
  • 1494 Respect bloggers...
  • 60 a day4,000 a month1,000 Facebook likes 6,000 a day
  • A hyperlocal case study: Fire in Selly Oak
  • Five hours later...
  • Four hours later...
  • 1594 Wikipedia
  • The Alchemist in Search ofthe PhilosophersStone, by JosephWright, 1771Derby Museum and ArtGalleryGLAM Derby project
  • 9164
  • 917 4Publish Open Data
  • Infographics Dud (and datavisualisation) 184
  • Go to unconferences 194
  • Don’t befrightened to Innovate!204
  • Creative Commons credits Sweets: http://flic.kr/p/92Ra8X Stop sign: http://flic.kr/p/6NRMpC Chains: http://flic.kr/p/9QLD1Z Flooding: http://flic.kr/p/9abd1K Swimming: http://flic.kr/p/73c31xTim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
  • Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee