20 Things You Can Do As A Comms Person With Social Media

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Advice for local government communications people. A presentation given at LG Comms event at Cardiff in January 2012.

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  • Nice slides, Dan. Telling gap between the fire outbreak and the trad media latching on to the story. Out of interest, I wonder how long did it take the local Council to enter the socmed conversation?
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20 Things You Can Do As A Comms Person With Social Media

  1. 1. 20 Things You Can Do With 44Social Media As A CommsPersonDan Slee, Walsall Council, LGComms, Cardiff, January 2012.
  2. 2. How did we used to tell people?
  3. 3. When I was a kid….
  4. 4. +
  5. 5. “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  6. 6. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  7. 7. We’ve been here before...
  8. 8. We’ve been here before...
  9. 9. We’ve been here before...
  10. 10. We’ve been here before...
  11. 11. We’ve been here before...
  12. 12. Share the sweets144
  13. 13. 144
  14. 14. 144
  15. 15. Social media is SOCIAL!244
  16. 16. Social media is SOCIAL!244
  17. 17. Help make sure there’s a low344 barrier to entry
  18. 18. Icelandic Constitution Facebook444
  19. 19. How many? Have lots...544
  20. 20. Dudley Council Leader’s Q&A644
  21. 21. Stage a campaign744
  22. 22. Stage a campaign744
  23. 23. Routine is interesting
  24. 24. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  25. 25. Afterwards, do a highlights package...
  26. 26. Be engaging844
  27. 27. Be engaging844
  28. 28. Share others content...94
  29. 29. Be engaging 1044 CrisisComms
  30. 30. 1044
  31. 31. Case study: riots
  32. 32. 1144 Use Flickr(you don’t have to be a photographer!)
  33. 33. 1144
  34. 34. Stage a Flickr meet 11 44
  35. 35. Have A Photostream 11 12 44 379,000 in 10 months
  36. 36. 11 13 44Take the rebuttal online
  37. 37. 1494 Respect bloggers...
  38. 38. 60 a day4,000 a month1,000 Facebook likes 6,000 a day
  39. 39. A hyperlocal case study: Fire in Selly Oak
  40. 40. Five hours later...
  41. 41. Four hours later...
  42. 42. 1594 Wikipedia
  43. 43. The Alchemist in Search ofthe PhilosophersStone, by JosephWright, 1771Derby Museum and ArtGalleryGLAM Derby project
  44. 44. 9164
  45. 45. 917 4Publish Open Data
  46. 46. Infographics Dud (and datavisualisation) 184
  47. 47. Go to unconferences 194
  48. 48. Don’t befrightened to Innovate!204
  49. 49. Creative Commons credits Sweets: http://flic.kr/p/92Ra8X Stop sign: http://flic.kr/p/6NRMpC Chains: http://flic.kr/p/9QLD1Z Flooding: http://flic.kr/p/9abd1K Swimming: http://flic.kr/p/73c31xTim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
  50. 50. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee

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