12 Steps on Walsall Council's Social Media Path

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Walsall Council's digital communications has grown from one trial profile in 2008 to more than 80 in 2012. Here's a few steps along the path...

Walsall Council's digital communications has grown from one trial profile in 2008 to more than 80 in 2012. Here's a few steps along the path...

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  • 1. 12 Steps on Walsall 44Council’s social mediapath...Dan Slee, Walsall Council, August 2012.
  • 2. Where is Walsall?
  • 3. Where is Walsall?HERE! .
  • 4. Where is Walsall?HERE! Birmingham ..
  • 5. In 1997...
  • 6. In 2008 we realised the144 media landscape was changing
  • 7. We mapped our traditional244 media landscape
  • 8. We mapped our traditional244 media landscape 2005: 21 in the media
  • 9. We mapped our traditional244 media landscape
  • 10. We mapped our traditional244 media landscape 2012: 7.5 in the media
  • 11. We mapped our digital344 landscape
  • 12. We joined as ourselves...444
  • 13. We realised that social544 media is CONVERSATION
  • 14. 644
  • 15. We thought we could do it744 all ourselves
  • 16. We decided to share the844 sweets
  • 17. We told people what we did944
  • 18. We decided to share the1044 sweets2008 1 profile
  • 19. We decided to share the1044 sweets2008 1 profile2012 82 profiles
  • 20. Examples...
  • 21. Walsall 24
  • 22. Be engaging 1144 CrisisComms
  • 23. Be engaging 11 44 Crisis Comms@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.
  • 24. It doesn’t always go well...
  • 25. What is next?1244
  • 26. Walsall Council’s 6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.
  • 27. Creative Commons creditsThick legged flower beetle: http://flic.kr/p/9WKpEw Warning: http://flic.kr/p/5BZgwL Sweets: http://flic.kr/p/92Ra8X
  • 28. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee