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12 Steps on Walsall 44Council’s social mediapath...Dan Slee, Walsall Council, August 2012.
Where is Walsall?
Where is Walsall?HERE!             .
Where is Walsall?HERE!   Birmingham                ..
In 1997...
In 2008 we realised the144       media landscape was             changing
We mapped our traditional244         media landscape
We mapped our traditional244         media landscape         2005: 21 in the media
We mapped our traditional244         media landscape
We mapped our traditional244         media landscape         2012: 7.5 in the media
We mapped our digital344          landscape
We joined as ourselves...444
We realised that social544     media is CONVERSATION
644
We thought we could do it744           all ourselves
We decided to share the844             sweets
We told people what we did944
We decided to share the1044               sweets2008            1 profile
We decided to share the1044               sweets2008            1 profile2012           82 profiles
Examples...
Walsall 24
Be engaging 1144 CrisisComms
Be engaging    11 44   Crisis  Comms@pcstanleywmp Walsall Police Station at 19:11 today, not on       fire. Look how not o...
It doesn’t always go well...
What is next?1244
Walsall Council’s 6 golden rules of social media  Be consistent - Encourage constructive criticism and deliberation.Be cor...
Creative Commons creditsThick legged flower beetle: http://flic.kr/p/9WKpEw          Warning: http://flic.kr/p/5BZgwL     ...
Thank you        Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee
12 Steps on Walsall Council's Social Media Path
12 Steps on Walsall Council's Social Media Path
12 Steps on Walsall Council's Social Media Path
12 Steps on Walsall Council's Social Media Path
12 Steps on Walsall Council's Social Media Path
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12 Steps on Walsall Council's Social Media Path

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Walsall Council's digital communications has grown from one trial profile in 2008 to more than 80 in 2012. Here's a few steps along the path...

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Transcript of "12 Steps on Walsall Council's Social Media Path"

  1. 1. 12 Steps on Walsall 44Council’s social mediapath...Dan Slee, Walsall Council, August 2012.
  2. 2. Where is Walsall?
  3. 3. Where is Walsall?HERE! .
  4. 4. Where is Walsall?HERE! Birmingham ..
  5. 5. In 1997...
  6. 6. In 2008 we realised the144 media landscape was changing
  7. 7. We mapped our traditional244 media landscape
  8. 8. We mapped our traditional244 media landscape 2005: 21 in the media
  9. 9. We mapped our traditional244 media landscape
  10. 10. We mapped our traditional244 media landscape 2012: 7.5 in the media
  11. 11. We mapped our digital344 landscape
  12. 12. We joined as ourselves...444
  13. 13. We realised that social544 media is CONVERSATION
  14. 14. 644
  15. 15. We thought we could do it744 all ourselves
  16. 16. We decided to share the844 sweets
  17. 17. We told people what we did944
  18. 18. We decided to share the1044 sweets2008 1 profile
  19. 19. We decided to share the1044 sweets2008 1 profile2012 82 profiles
  20. 20. Examples...
  21. 21. Walsall 24
  22. 22. Be engaging 1144 CrisisComms
  23. 23. Be engaging 11 44 Crisis Comms@pcstanleywmp Walsall Police Station at 19:11 today, not on fire. Look how not on fire it is. Very not on fire.
  24. 24. It doesn’t always go well...
  25. 25. What is next?1244
  26. 26. Walsall Council’s 6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.
  27. 27. Creative Commons creditsThick legged flower beetle: http://flic.kr/p/9WKpEw Warning: http://flic.kr/p/5BZgwL Sweets: http://flic.kr/p/92Ra8X
  28. 28. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee
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