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Social Media Conference

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  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services. <br /> <br /> Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel. <br /> <br />
  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services. <br /> <br /> Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel. <br /> <br />
  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services. <br /> <br /> Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel. <br /> <br />
  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services. <br /> <br /> Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel. <br /> <br />
  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services. <br /> <br /> Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel. <br /> <br />
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Social  Media  Conference Social Media Conference Presentation Transcript

  • What Is Your Story?
  • What Is Your Story? Social Media Advertising
  • “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch
  • “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch “We stay as close to the consumer as we can. Observing what customers actually do - rather than what they say they do - has made a huge difference, a much deeper understanding of who they are, and what motivates then.” Kevin George, Vice President, Deodorant, Unilever
  • EVVO Media
  • What is Social Media? EVVO Media
  • What is Social Media? It is a platform that allows conversation between users about your brand, services, or products. EVVO Media
  • EVVO Media
  • Traditional Marketing Methods vs Digital Marketing Methods EVVO Media
  • Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. EVVO Media
  • Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel EVVO Media
  • Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel - Your Campaigns can be measured EVVO Media
  • EVVO Media
  • Social Media and Purchasing Funnel EVVO Media
  • Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
  • Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
  • EVVO Media
  • What are the different types of Social Media? EVVO Media
  • What are the different types of Social Media? • Blogs • Social Network Sites • Video and Photo Sharing Sites • Social Bookmark Tools • Forums • Live Chat • Gaming • Widgets and Desktop Tools EVVO Media
  • EVVO Media
  • Blogs EVVO Media
  • Blogs TechCrunch EVVO Media
  • Blogs TechCrunch Mr Brown EVVO Media
  • EVVO Media
  • Social Network Sites EVVO Media
  • Social Network Sites Facebook EVVO Media
  • Social Network Sites Facebook MySpace EVVO Media
  • EVVO Media
  • Video and Photo Sharing Sites EVVO Media
  • Video and Photo Sharing Sites Flickr EVVO Media
  • Video and Photo Sharing Sites Flickr Youtube EVVO Media
  • EVVO Media
  • Social Bookmarking Tool EVVO Media
  • Social Bookmarking Tool Technorati EVVO Media
  • EVVO Media
  • Examples of Stories on Social Media EVVO Media
  • Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month EVVO Media
  • Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month Ashton Kutcher More viewers than CNN. He is building a story of Ashton. EVVO Media
  • EVVO Media
  • Where Do You Tell Your Story? EVVO Media
  • Where Do You Tell Your Story? Virtual Video Sharing Game World Web Sites Virtual World Photo Sharing Live Chat Your Campaign Blog Micro Blogging Social Network Wikis Social Forums Network Group Textual Asynchronous Time Form Synchronous EVVO Media
  • EVVO Media
  • Having A Strategy EVVO Media
  • Having A Strategy EVVO Media
  • Having A Strategy Which monitoring tool should you use? EVVO Media
  • Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords EVVO Media
  • Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords Analysis tools for conversation, sentiments and other metrics EVVO Media
  • Case Study EVVO Media
  • Case Study Listen EVVO Media
  • Case Study Listen Analyze EVVO Media
  • Case Study Listen Analyze Engage EVVO Media
  • Case Study Listen Analyze Engage Key User Community Influencer Group EVVO Media
  • Case Study Listen Analyze Engage Community Key User Measure Influencer Group EVVO Media
  • EVVO Media
  • Objectives of Digital Media Campaign EVVO Media
  • Objectives of Digital Media Campaign Increase: Positive referrals to your products and services EVVO Media
  • Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services EVVO Media
  • Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services Learn: Strengths and Weaknesses of your brands and your competitors, to leverage in all communications and programs EVVO Media
  • EVVO Media
  • Where Do You Tell Your Story? EVVO Media
  • Where Do You Tell Your Story? Friendster Facebook EVVO Media
  • EVVO Media
  • Example of An Integrated Campaign EVVO Media
  • Example of An Integrated Campaign EVVO Media
  • Example of An Integrated Campaign EVVO Media
  • Example of An Integrated Campaign EVVO Media
  • EVVO Media
  • Closing Thought EVVO Media
  • Closing Thought • Don’t jump into Conversation EVVO Media
  • Closing Thought • Don’t jump into Conversation • Be transparent EVVO Media
  • Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI EVVO Media
  • Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI • Think beyond your campaign EVVO Media
  • EVVO Media
  • Contact me EVVO Media
  • Contact me •Email: daniel.ho@evvomedia.com •Facebook: Search for daniel.ho@gmail.com EVVO Media