Social Media Conference

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  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.



  • Social Media Conference

    1. 1. What Is Your Story?
    2. 2. What Is Your Story? Social Media Advertising
    3. 3. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch
    4. 4. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch “We stay as close to the consumer as we can. Observing what customers actually do - rather than what they say they do - has made a huge difference, a much deeper understanding of who they are, and what motivates then.” Kevin George, Vice President, Deodorant, Unilever
    5. 5. EVVO Media
    6. 6. What is Social Media? EVVO Media
    7. 7. What is Social Media? It is a platform that allows conversation between users about your brand, services, or products. EVVO Media
    8. 8. EVVO Media
    9. 9. Traditional Marketing Methods vs Digital Marketing Methods EVVO Media
    10. 10. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. EVVO Media
    11. 11. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel EVVO Media
    12. 12. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel - Your Campaigns can be measured EVVO Media
    13. 13. EVVO Media
    14. 14. Social Media and Purchasing Funnel EVVO Media
    15. 15. Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
    16. 16. Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
    17. 17. EVVO Media
    18. 18. What are the different types of Social Media? EVVO Media
    19. 19. What are the different types of Social Media? • Blogs • Social Network Sites • Video and Photo Sharing Sites • Social Bookmark Tools • Forums • Live Chat • Gaming • Widgets and Desktop Tools EVVO Media
    20. 20. EVVO Media
    21. 21. Blogs EVVO Media
    22. 22. Blogs TechCrunch EVVO Media
    23. 23. Blogs TechCrunch Mr Brown EVVO Media
    24. 24. EVVO Media
    25. 25. Social Network Sites EVVO Media
    26. 26. Social Network Sites Facebook EVVO Media
    27. 27. Social Network Sites Facebook MySpace EVVO Media
    28. 28. EVVO Media
    29. 29. Video and Photo Sharing Sites EVVO Media
    30. 30. Video and Photo Sharing Sites Flickr EVVO Media
    31. 31. Video and Photo Sharing Sites Flickr Youtube EVVO Media
    32. 32. EVVO Media
    33. 33. Social Bookmarking Tool EVVO Media
    34. 34. Social Bookmarking Tool Technorati EVVO Media
    35. 35. EVVO Media
    36. 36. Examples of Stories on Social Media EVVO Media
    37. 37. Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month EVVO Media
    38. 38. Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month Ashton Kutcher More viewers than CNN. He is building a story of Ashton. EVVO Media
    39. 39. EVVO Media
    40. 40. Where Do You Tell Your Story? EVVO Media
    41. 41. Where Do You Tell Your Story? Virtual Video Sharing Game World Web Sites Virtual World Photo Sharing Live Chat Your Campaign Blog Micro Blogging Social Network Wikis Social Forums Network Group Textual Asynchronous Time Form Synchronous EVVO Media
    42. 42. EVVO Media
    43. 43. Having A Strategy EVVO Media
    44. 44. Having A Strategy EVVO Media
    45. 45. Having A Strategy Which monitoring tool should you use? EVVO Media
    46. 46. Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords EVVO Media
    47. 47. Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords Analysis tools for conversation, sentiments and other metrics EVVO Media
    48. 48. Case Study EVVO Media
    49. 49. Case Study Listen EVVO Media
    50. 50. Case Study Listen Analyze EVVO Media
    51. 51. Case Study Listen Analyze Engage EVVO Media
    52. 52. Case Study Listen Analyze Engage Key User Community Influencer Group EVVO Media
    53. 53. Case Study Listen Analyze Engage Community Key User Measure Influencer Group EVVO Media
    54. 54. EVVO Media
    55. 55. Objectives of Digital Media Campaign EVVO Media
    56. 56. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services EVVO Media
    57. 57. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services EVVO Media
    58. 58. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services Learn: Strengths and Weaknesses of your brands and your competitors, to leverage in all communications and programs EVVO Media
    59. 59. EVVO Media
    60. 60. Where Do You Tell Your Story? EVVO Media
    61. 61. Where Do You Tell Your Story? Friendster Facebook EVVO Media
    62. 62. EVVO Media
    63. 63. Example of An Integrated Campaign EVVO Media
    64. 64. Example of An Integrated Campaign EVVO Media
    65. 65. Example of An Integrated Campaign EVVO Media
    66. 66. Example of An Integrated Campaign EVVO Media
    67. 67. EVVO Media
    68. 68. Closing Thought EVVO Media
    69. 69. Closing Thought • Don’t jump into Conversation EVVO Media
    70. 70. Closing Thought • Don’t jump into Conversation • Be transparent EVVO Media
    71. 71. Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI EVVO Media
    72. 72. Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI • Think beyond your campaign EVVO Media
    73. 73. EVVO Media
    74. 74. Contact me EVVO Media
    75. 75. Contact me •Email: daniel.ho@evvomedia.com •Facebook: Search for daniel.ho@gmail.com EVVO Media

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