What Is Your Story?
What Is Your Story?
Social Media Advertising
“It is difficult, indeed dangerous, to underestimate the huge changes this revolution
will bring or the power of developin...
“It is difficult, indeed dangerous, to underestimate the huge changes this revolution
will bring or the power of developin...
EVVO Media
What is Social Media?




      EVVO Media
What is Social Media?


It is a platform that allows
conversation between users
about your brand, services, or
products.

...
EVVO Media
Traditional Marketing Methods vs Digital Marketing Methods




       EVVO Media
Traditional Marketing Methods vs Digital Marketing Methods


Technology has changed how youth
interact with your brand.


...
Traditional Marketing Methods vs Digital Marketing Methods


Technology has changed how youth
interact with your brand.

 ...
Traditional Marketing Methods vs Digital Marketing Methods


Technology has changed how youth
interact with your brand.

 ...
EVVO Media
Social Media and Purchasing Funnel




      EVVO Media
Social Media and Purchasing Funnel
  Social Media is changing the
  way your audiences
  navigate the Purchase
  Funnel.

...
Social Media and Purchasing Funnel
  Social Media is changing the
  way your audiences
  navigate the Purchase
  Funnel.

...
EVVO Media
What are the different types of Social Media?




       EVVO Media
What are the different types of Social Media?
• Blogs


• Social Network Sites


• Video and Photo Sharing Sites


• Socia...
EVVO Media
Blogs




        EVVO Media
Blogs

                     TechCrunch




        EVVO Media
Blogs

                     TechCrunch




                     Mr Brown




        EVVO Media
EVVO Media
Social Network Sites




      EVVO Media
Social Network Sites

                   Facebook




      EVVO Media
Social Network Sites

                   Facebook



                   MySpace




      EVVO Media
EVVO Media
Video and Photo Sharing Sites




      EVVO Media
Video and Photo Sharing Sites

                   Flickr




      EVVO Media
Video and Photo Sharing Sites

                   Flickr




                   Youtube




      EVVO Media
EVVO Media
Social Bookmarking Tool




      EVVO Media
Social Bookmarking Tool

                   Technorati




      EVVO Media
EVVO Media
Examples of Stories on Social Media




      EVVO Media
Examples of Stories on Social Media


                      Susan Boyle
                      Britain’s Got Talent story h...
Examples of Stories on Social Media


                      Susan Boyle
                      Britain’s Got Talent story h...
EVVO Media
Where Do You Tell Your Story?




      EVVO Media
Where Do You Tell Your Story?


Virtual                               Video Sharing         Game World


                 ...
EVVO Media
Having A Strategy




      EVVO Media
Having A Strategy




      EVVO Media
Having A Strategy



                    Which monitoring tool should you use?




      EVVO Media
Having A Strategy



                    Which monitoring tool should you use?


                        Short and Long ta...
Having A Strategy



                    Which monitoring tool should you use?


                        Short and Long ta...
Case Study




     EVVO Media
Case Study


    Listen




      EVVO Media
Case Study


    Listen

                   Analyze




      EVVO Media
Case Study


    Listen

                   Analyze

                             Engage




      EVVO Media
Case Study


    Listen

                   Analyze

                                           Engage

                  ...
Case Study


    Listen

                   Analyze

                                           Engage

                  ...
EVVO Media
Objectives of Digital Media Campaign




      EVVO Media
Objectives of Digital Media Campaign


Increase: Positive referrals to your products and services




        EVVO Media
Objectives of Digital Media Campaign


Increase: Positive referrals to your products and services

Decrease: Negative refe...
Objectives of Digital Media Campaign


Increase: Positive referrals to your products and services

Decrease: Negative refe...
EVVO Media
Where Do You Tell Your Story?




      EVVO Media
Where Do You Tell Your Story?




       Friendster               Facebook




      EVVO Media
EVVO Media
Example of An Integrated Campaign




      EVVO Media
Example of An Integrated Campaign




      EVVO Media
Example of An Integrated Campaign




      EVVO Media
Example of An Integrated Campaign




      EVVO Media
EVVO Media
Closing Thought




      EVVO Media
Closing Thought

•   Don’t jump into Conversation




         EVVO Media
Closing Thought

• Don’t jump into Conversation
• Be transparent




      EVVO Media
Closing Thought

• Don’t jump into Conversation
• Be transparent

• Set realistic ROI and KPI




      EVVO Media
Closing Thought

• Don’t jump into Conversation
• Be transparent

• Set realistic ROI and KPI

• Think beyond your campaig...
EVVO Media
Contact me




     EVVO Media
Contact me

•Email: daniel.ho@evvomedia.com

•Facebook: Search for daniel.ho@gmail.com




       EVVO Media
Social  Media  Conference
Social  Media  Conference
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  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.

  • Evolution of Technology: will change how your consumers interact with media, and change the habits of how they consume media, and finally, how technology will be a platform to change their perception about your brand and services.

    Increasing use of Video on all platforms and channels. As technology will move on consumer-centric to acquire rapid adoption of this media format video on their daily lifestyle and communication channel.



  • Social Media Conference

    1. 1. What Is Your Story?
    2. 2. What Is Your Story? Social Media Advertising
    3. 3. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch
    4. 4. “It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.” Rupert Murdoch “We stay as close to the consumer as we can. Observing what customers actually do - rather than what they say they do - has made a huge difference, a much deeper understanding of who they are, and what motivates then.” Kevin George, Vice President, Deodorant, Unilever
    5. 5. EVVO Media
    6. 6. What is Social Media? EVVO Media
    7. 7. What is Social Media? It is a platform that allows conversation between users about your brand, services, or products. EVVO Media
    8. 8. EVVO Media
    9. 9. Traditional Marketing Methods vs Digital Marketing Methods EVVO Media
    10. 10. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. EVVO Media
    11. 11. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel EVVO Media
    12. 12. Traditional Marketing Methods vs Digital Marketing Methods Technology has changed how youth interact with your brand. - Addressable Channel - Your Campaigns can be measured EVVO Media
    13. 13. EVVO Media
    14. 14. Social Media and Purchasing Funnel EVVO Media
    15. 15. Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
    16. 16. Social Media and Purchasing Funnel Social Media is changing the way your audiences navigate the Purchase Funnel. The traditional Awareness, Consideration, Preference and Purchase cycle is now being influenced by this growing ecosystem of social media sites and services. . EVVO Media
    17. 17. EVVO Media
    18. 18. What are the different types of Social Media? EVVO Media
    19. 19. What are the different types of Social Media? • Blogs • Social Network Sites • Video and Photo Sharing Sites • Social Bookmark Tools • Forums • Live Chat • Gaming • Widgets and Desktop Tools EVVO Media
    20. 20. EVVO Media
    21. 21. Blogs EVVO Media
    22. 22. Blogs TechCrunch EVVO Media
    23. 23. Blogs TechCrunch Mr Brown EVVO Media
    24. 24. EVVO Media
    25. 25. Social Network Sites EVVO Media
    26. 26. Social Network Sites Facebook EVVO Media
    27. 27. Social Network Sites Facebook MySpace EVVO Media
    28. 28. EVVO Media
    29. 29. Video and Photo Sharing Sites EVVO Media
    30. 30. Video and Photo Sharing Sites Flickr EVVO Media
    31. 31. Video and Photo Sharing Sites Flickr Youtube EVVO Media
    32. 32. EVVO Media
    33. 33. Social Bookmarking Tool EVVO Media
    34. 34. Social Bookmarking Tool Technorati EVVO Media
    35. 35. EVVO Media
    36. 36. Examples of Stories on Social Media EVVO Media
    37. 37. Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month EVVO Media
    38. 38. Examples of Stories on Social Media Susan Boyle Britain’s Got Talent story has more than 47 million views less than a month Ashton Kutcher More viewers than CNN. He is building a story of Ashton. EVVO Media
    39. 39. EVVO Media
    40. 40. Where Do You Tell Your Story? EVVO Media
    41. 41. Where Do You Tell Your Story? Virtual Video Sharing Game World Web Sites Virtual World Photo Sharing Live Chat Your Campaign Blog Micro Blogging Social Network Wikis Social Forums Network Group Textual Asynchronous Time Form Synchronous EVVO Media
    42. 42. EVVO Media
    43. 43. Having A Strategy EVVO Media
    44. 44. Having A Strategy EVVO Media
    45. 45. Having A Strategy Which monitoring tool should you use? EVVO Media
    46. 46. Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords EVVO Media
    47. 47. Having A Strategy Which monitoring tool should you use? Short and Long tail Keywords Analysis tools for conversation, sentiments and other metrics EVVO Media
    48. 48. Case Study EVVO Media
    49. 49. Case Study Listen EVVO Media
    50. 50. Case Study Listen Analyze EVVO Media
    51. 51. Case Study Listen Analyze Engage EVVO Media
    52. 52. Case Study Listen Analyze Engage Key User Community Influencer Group EVVO Media
    53. 53. Case Study Listen Analyze Engage Community Key User Measure Influencer Group EVVO Media
    54. 54. EVVO Media
    55. 55. Objectives of Digital Media Campaign EVVO Media
    56. 56. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services EVVO Media
    57. 57. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services EVVO Media
    58. 58. Objectives of Digital Media Campaign Increase: Positive referrals to your products and services Decrease: Negative referrals to your products and services Learn: Strengths and Weaknesses of your brands and your competitors, to leverage in all communications and programs EVVO Media
    59. 59. EVVO Media
    60. 60. Where Do You Tell Your Story? EVVO Media
    61. 61. Where Do You Tell Your Story? Friendster Facebook EVVO Media
    62. 62. EVVO Media
    63. 63. Example of An Integrated Campaign EVVO Media
    64. 64. Example of An Integrated Campaign EVVO Media
    65. 65. Example of An Integrated Campaign EVVO Media
    66. 66. Example of An Integrated Campaign EVVO Media
    67. 67. EVVO Media
    68. 68. Closing Thought EVVO Media
    69. 69. Closing Thought • Don’t jump into Conversation EVVO Media
    70. 70. Closing Thought • Don’t jump into Conversation • Be transparent EVVO Media
    71. 71. Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI EVVO Media
    72. 72. Closing Thought • Don’t jump into Conversation • Be transparent • Set realistic ROI and KPI • Think beyond your campaign EVVO Media
    73. 73. EVVO Media
    74. 74. Contact me EVVO Media
    75. 75. Contact me •Email: daniel.ho@evvomedia.com •Facebook: Search for daniel.ho@gmail.com EVVO Media

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