LibX: measuring use and marketing usefulness

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Part of LibX demo at Scholars Portal Day 2008, Toronto, Ontario. This part presented by Dan Sich, Research and Instructional Services Librarian, University of Western Ontario.

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LibX: measuring use and marketing usefulness

  1. 1. LibX: measuring use & marketing usefulness Dan Sich [email_address]
  2. 2. Measuring & encouraging LibX use <ul><li>measures </li></ul><ul><li>caveats </li></ul><ul><li>usefulness </li></ul><ul><li>marketing </li></ul>
  3. 3. Measures <ul><li>How many unique IPs are: </li></ul><ul><li>finding LibX? </li></ul><ul><li>downloading LibX? </li></ul><ul><li>updating (keeping) LibX? </li></ul><ul><li>using LibX? </li></ul>
  4. 4. LibX ‘boilerplate’ page <ul><li>is created automatically when you create your edition, and has link to download. </li></ul><ul><li>sits on LibX server. </li></ul>
  5. 6. LibX ‘boilerplate’ page <ul><li>can be replaced by your own page, on your server, to which you can add Google Analytics code. </li></ul>
  6. 8. Measure 1: # finding LibX <ul><li>Google Analytics can show: </li></ul><ul><li># hits on your LibX page </li></ul><ul><li>how users are getting to your page </li></ul><ul><li>how long users stay on your page </li></ul><ul><li>& more </li></ul>
  7. 9. LibX loganalysis
  8. 10. Measure 2: # downloading LibX <ul><li>libx.org/loganalysis </li></ul><ul><li>“ Unique IPs downloading [Firefox/IE] edition” </li></ul><ul><li>= # new users </li></ul><ul><li>may increase with good marketing </li></ul>
  9. 11. Measure 3: # updating LibX <ul><li>libx.org/loganalysis </li></ul><ul><li>LibX sends query (from browser to LibX server) every 24 hours </li></ul><ul><li>These queries are logged as “Unique IPs accessing update.rdf within last 7 days [of snapshot]” </li></ul><ul><li>= # keeping LibX </li></ul><ul><li>is something we’d like to see increase </li></ul>
  10. 12. Caveats: loganalysis <ul><li>doesn’t tell you everything </li></ul><ul><li>shows # of IPs, not # of users </li></ul><ul><li>is run irregularly, provides snapshot </li></ul><ul><li>isn’t reliable at the moment for # of “Unique IPs accessing update.rdf within last 7 days,” so you may have to analyze the excerpt manually (not difficult) </li></ul>
  11. 13. Measure 4: # using LibX <ul><li>You can measure LibX-to-SFX-OpenURL-server traffic by: </li></ul><ul><li>assigning an SFX OpenURL SID for LibX </li></ul><ul><li>counting the # of requests with this SID </li></ul><ul><li>comparing to overall SFX OpenURL server traffic(?) </li></ul>
  12. 14. More on measure 4: # using LibX <ul><li>LibX-to-SFX-OpenURL-server traffic isn’t the whole picture </li></ul><ul><li>We may also be able to meaure LibX-to-SFX-Journal-List traffic </li></ul><ul><li>LibX-to-Innopac traffic counts not available </li></ul><ul><li>What about LibX-to-Encore traffic? </li></ul>
  13. 15. Usefulness <ul><li>usefulness ≠ use </li></ul><ul><li>usefulness > use (at the moment) </li></ul><ul><li>usefulness can exist independent of use </li></ul><ul><li>usefulness to staff? </li></ul><ul><li>user comments? </li></ul>
  14. 16. Market LibX by <ul><li>informing & training staff </li></ul><ul><li>positioning on website, news items </li></ul><ul><li>using it in reference/instruction work </li></ul><ul><li>installing it on public workstations </li></ul><ul><li>knowing & appealing to your audience </li></ul><ul><li>encouraging word-of-mouth </li></ul>
  15. 19. Contact info <ul><li>Dan Sich </li></ul><ul><li>University of Western Ontario </li></ul><ul><li>[email_address] </li></ul>

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