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Nutcase stands for self-expression, individualism, and love of craft. The brand, as it stands, is not product-centric, it’s people-centric. Because nutcase cares more about interacting with consumers than just selling to them, they have built a culture of inclusiveness and community through individual expression.
Problem: The scootering community have never heard of Nutcase, therefore we needed to build a voice for the new moto line that would speak genuinely with them.
Objective: Position Nutcase Moto as a brand that understands, represents, and is a part of the scootering community alternative culture.