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How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
How to Lie with Design Strategy
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How to Lie with Design Strategy

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A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 …

A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes!

Unfortunately, you can't hear the gasp from the audience when we got to slide 12.

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Transcript

  • 1. Hi.
  • 2. Dan only had 5 minutes of material.
  • 3. Many people = Dan’s parents
  • 4. D Strat? Please.
  • 5. Smart people
  • 6. Not unless you call Waiting Until We’re Bought a strategy.
  • 7. How to LIE with Design Strategy Dan Saffer, Kicker Studio @odannyboy @kickerstudio
  • 8. Please stop saying that.
  • 9. Get Real
  • 10. Get Realer
  • 11. Just add innovation
  • 12. It works for Steve Jobs.
  • 13. Design thinking?
  • 14. You just unlocked the “Bullshit” badge on Foursquare.
  • 15. People also love McDonald’s and “The Jersey Shore”
  • 16. The “Tiger Woods Strategy”
  • 17. That’s what they hire consultants for
  • 18. Radical Orgy Interaction?
  • 19. Windows 7 was Dan’s idea
  • 20. Just ask Palm
  • 21. Just ask Glenn Beck
  • 22. How to LIE with Design Strategy dan@kickerstudio.com @odannyboy on Twitter

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