How to Lie with Design Strategy
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How to Lie with Design Strategy

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A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 ...

A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes!

Unfortunately, you can't hear the gasp from the audience when we got to slide 12.

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http://www.odannyboy.com 2010
http://www.kickerstudio.com 96
http://humansindesign.com 36
http://www.slideshare.net 17
http://translate.googleusercontent.com 8
http://humansindesign.tumblr.com 8
http://blog.morebetterlabs.com 7
http://www.linkedin.com 4
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http://www.lmodules.com 1
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    How to Lie with Design Strategy How to Lie with Design Strategy Presentation Transcript

    • Hi.
    • Dan only had 5 minutes of material.
    • Many people = Dan’s parents
    • D Strat? Please.
    • Smart people
    • Not unless you call Waiting Until We’re Bought a strategy.
    • How to LIE with Design Strategy Dan Saffer, Kicker Studio @odannyboy @kickerstudio
    • Please stop saying that.
    • Get Real
    • Get Realer
    • Just add innovation
    • It works for Steve Jobs.
    • Design thinking?
    • You just unlocked the “Bullshit” badge on Foursquare.
    • People also love McDonald’s and “The Jersey Shore”
    • The “Tiger Woods Strategy”
    • That’s what they hire consultants for
    • Radical Orgy Interaction?
    • Windows 7 was Dan’s idea
    • Just ask Palm
    • Just ask Glenn Beck
    • How to LIE with Design Strategy dan@kickerstudio.com @odannyboy on Twitter