How to Lie with Design Strategy

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A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 …

A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes!

Unfortunately, you can't hear the gasp from the audience when we got to slide 12.

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Transcript

  • 1. Hi.
  • 2. Dan only had 5 minutes of material.
  • 3. Many people = Dan’s parents
  • 4. D Strat? Please.
  • 5. Smart people
  • 6. Not unless you call Waiting Until We’re Bought a strategy.
  • 7. How to LIE with Design Strategy Dan Saffer, Kicker Studio @odannyboy @kickerstudio
  • 8. Please stop saying that.
  • 9. Get Real
  • 10. Get Realer
  • 11. Just add innovation
  • 12. It works for Steve Jobs.
  • 13. Design thinking?
  • 14. You just unlocked the “Bullshit” badge on Foursquare.
  • 15. People also love McDonald’s and “The Jersey Shore”
  • 16. The “Tiger Woods Strategy”
  • 17. That’s what they hire consultants for
  • 18. Radical Orgy Interaction?
  • 19. Windows 7 was Dan’s idea
  • 20. Just ask Palm
  • 21. Just ask Glenn Beck
  • 22. How to LIE with Design Strategy dan@kickerstudio.com @odannyboy on Twitter