Hi.
Dan only had 5
minutes of material.
Many people =
Dan’s parents
D Strat? Please.
Smart people
Not unless you call
Waiting Until We’re
Bought a strategy.
How to LIE with
Design Strategy
Dan Saffer, Kicker Studio
@odannyboy   @kickerstudio
Please stop
saying that.
Get Real
Get Realer
Just add innovation
It works for
Steve Jobs.
Design thinking?
You just unlocked
the “Bullshit” badge
on Foursquare.
People also love
McDonald’s and
“The Jersey Shore”
The “Tiger Woods
Strategy”
That’s what they hire
consultants for
Radical
Orgy
Interaction?
Windows 7 was
Dan’s idea
Just ask Palm
Just ask Glenn Beck
How to LIE with
Design Strategy
dan@kickerstudio.com
@odannyboy on Twitter
How to Lie with Design Strategy
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How to Lie with Design Strategy

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A talk given at Adaptive Path's MX Conference in March 2010. Don't bother downloading or viewing the slides--they don't make sense without the audio. You have to do the Slidecast. C'mon, it's only 5 minutes!

Unfortunately, you can't hear the gasp from the audience when we got to slide 12.

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Transcript of "How to Lie with Design Strategy"

  1. 1. Hi.
  2. 2. Dan only had 5 minutes of material.
  3. 3. Many people = Dan’s parents
  4. 4. D Strat? Please.
  5. 5. Smart people
  6. 6. Not unless you call Waiting Until We’re Bought a strategy.
  7. 7. How to LIE with Design Strategy Dan Saffer, Kicker Studio @odannyboy @kickerstudio
  8. 8. Please stop saying that.
  9. 9. Get Real
  10. 10. Get Realer
  11. 11. Just add innovation
  12. 12. It works for Steve Jobs.
  13. 13. Design thinking?
  14. 14. You just unlocked the “Bullshit” badge on Foursquare.
  15. 15. People also love McDonald’s and “The Jersey Shore”
  16. 16. The “Tiger Woods Strategy”
  17. 17. That’s what they hire consultants for
  18. 18. Radical Orgy Interaction?
  19. 19. Windows 7 was Dan’s idea
  20. 20. Just ask Palm
  21. 21. Just ask Glenn Beck
  22. 22. How to LIE with Design Strategy dan@kickerstudio.com @odannyboy on Twitter
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