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Carpe Diem: Attention, Awareness, and Interaction Design 2009
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Carpe Diem: Attention, Awareness, and Interaction Design 2009


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Keynote given at Interaction09 in Vancouver, BC on February 7, 2009.

Keynote given at Interaction09 in Vancouver, BC on February 7, 2009.

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  • 1. CARPE DIEM.
  • 2. Attention , Awareness & Interaction Design 2009 Dan Saffer
  • 3. William James (1842-1910)
  • 4. Our beliefs and our attention are the same fact. William James
  • 5. What have we been paying attention to?
  • 6. Form Validation Style Guides PDF vs HTML Ariel vs Verdana Embedded IxD Word Processing
  • 7. Macbook Air Defining UCD Crappy Interfaces Myers Briggs UI vs IxD Save and Cancel
  • 8. Cooper Keynote Prototypes Music for IxDs Power Icon iPhones on Campus Fighting Trolls
  • 9. Eye Tracking Design Thinking Ease of Use UX Hall of Shame Iron Man IRC and RSS
  • 10. SEO and Usability OmniGraffle Introducing IxD Predictability Patents (!!!) New IxD MFA
  • 11. IxD Curriculum UCD Broken? Hiding Menu Items Password Confirms Cuil Clients are Funny
  • 12. Google Chrome Font Sizes Drop Down Menus Facebook Redesign Next & Previous Site Maps
  • 13. Design Books ACD vs UCD Visual Design Interface vs IxD Twitter Design Research
  • 14. Simplicity Crowdsourcing ACD Personas Elevator Pitch “Used to It”
  • 15. Our beliefs and our attention are the same fact.
  • 16. What should we be paying attention to?
  • 17. Not just problems.
  • 18. Technologies reshape the very ends we use them to reach. Peter-Paul Verbeek
  • 19. Design is also about invention.
  • 20. New subjects of design: health care, education, government, energy, services, organizations.
  • 21. 1995: Intel 486 costs ~$1500 2009: <50 cents
  • 22. 1995: 1gb ~$850 2009: <$1
  • 23. Ubicomp Software Agents Wearables Robots Green Technology
  • 24. Web Software Mobile CE
  • 25. New technology makes its way almost everywhere within two years. Jan Chipchase
  • 26. New interaction paradigms: gestures, voice, touch.
  • 27. Making the visible, invisible; and the invisible, visible. Adam Greenfield
  • 28. How we live is slowly destroying the planet.
  • 29. But I have hope, because attention is finally being paid. It’s not too late.
  • 30. It’s the economy, stupid.
  • 31. Don't despair, not even over the fact that you don't despair. Franz Kafka
  • 32. We need a buildup. We need to get back to making stuff. Thomas Friedman
  • 33. It has been the risk-takers, the doers, the makers of things...who have carried
  • 34. us up the long, rugged path toward prosperity and freedom. Barack Obama
  • 35. I am not afraid of storms, for I am learning how to sail my ship. Louisa May Alcott
  • 36. Let us not look back in anger or forward in fear, but around in awareness. James Thurber
  • 37. How should we show awareness?
  • 38. Resist the “Defining Interaction Design” discussions.
  • 39. Each individual develops his own way of framing his role. Donald Schön
  • 40. Move between the frames.
  • 41. Avoid the UCD vs. ACD vs. Genius Design debates. They are frames too.
  • 42. Stop looking for the magic bullet.
  • 43. There are no best practices. Don Rheinertsen
  • 44. Instead of “design thinking” let’s think and make.
  • 45. Design details.
  • 46. Stop fetishizing simplicity.
  • 47. Don’t forget that for most, the interface is the system.
  • 48. Aesthetics matter.
  • 49. Follow the emotion.
  • 50. It sometimes benefits us to be more like artists than like scientists.
  • 51. What cannot be overcome by reason can be subverted with glamour. Bruce Sterling
  • 52. Nobody gets excited about a wireframe. David Verba
  • 53. Steal from other disciplines.
  • 54. Movies.
  • 55. Biology.
  • 56. Architecture.
  • 57. Look to the past for inspiration.
  • 58. Always keep the future in mind.
  • 59. The future is not Google-able. William Gibson
  • 60. The best way to predict the future is to invent it. Alan Kay
  • 61. Make interaction design stars.
  • 62. Stop waiting for permission.
  • 63. I must create a system Or be enslav’d by another man’s I will not reason and compare: My business is to create. William Blake
  • 64. You already know everything you need to know to design the future.
  • 65. I learn by going where I have to go. Theodore Roethke
  • 66. May tomorrow be more uncertain than today. Deepak Chopra
  • 67. It is the business of the future to be dangerous. Alfred North Whitehead
  • 68. I am not afraid of storms, for I am learning how to sail my ship.
  • 69. Our beliefs and our attention are the same fact.
  • 70. Look for the moonwalking bears.
  • 71. Now go do it.
  • 72. CARPE DIEM.