CARPE
DIEM.

Attention ,
Awareness &
Interaction
Design 2009
Dan Saffer

William
James
(1842-1910)

Our beliefs
and our
attention are
the same fact.
William James

What have we
been paying
attention to?

Form Validation
Style Guides
PDF vs HTML
Ariel vs Verdana
Embedded IxD
Word Processing

Macbook Air
Defining UCD
Crappy Interfaces
Myers Briggs
UI vs IxD
Save and Cancel

Cooper Keynote
Prototypes
Music for IxDs
Power Icon
iPhones on Campus
Fighting Trolls

Eye Tracking
Design Thinking
Ease of Use
UX Hall of Shame
Iron Man
IRC and RSS

SEO and Usability
OmniGraffle
Introducing IxD
Predictability
Patents (!!!)
New IxD MFA

IxD Curriculum
UCD Broken?
Hiding Menu Items
Password Confirms
Cuil
Clients are Funny

Google Chrome
Font Sizes
Drop Down Menus
Facebook Redesign
Next & Previous
Site Maps

Design Books
ACD vs UCD
Visual Design
Interface vs IxD
Twitter
Design Research

Simplicity
Crowdsourcing
ACD
Personas
Elevator Pitch
“Used to It”

Our beliefs
and our
attention are
the same fact.

What should we
be paying
attention to?

Not just
problems.

Technologies
reshape the very
ends we use them
to reach.
Peter-Paul
Verbeek

Design is also
about invention.

New subjects of
design: health
care, education,
government,
energy, services,
organizations.

1995: Intel 486
costs ~$1500
2009: <50 cents

1995: 1gb ~$850
2009: <$1

Ubicomp
Software Agents
Wearables
Robots
Green Technology

Web
Software
Mobile
CE

New technology
makes its way
almost everywhere
within two years.
Jan Chipchase

New interaction
paradigms:
gestures, voice,
touch.

Making the
visible,
invisible; and
the invisible,
visible.
Adam Greenfield

How we live is
slowly
destroying the
planet.

But I have hope,
because
attention is
finally being
paid. It’s not
too late.

It’s the
economy, stupid.

Don't despair,
not even over the
fact that you
don't despair.
Franz Kafka

We need a
buildup. We need
to get back to
making stuff.
Thomas Friedman

It has been the
risk-takers, the
doers, the
makers of
things...who
have carried

us up the long,
rugged path
toward
prosperity and
freedom.
Barack Obama

I am not afraid
of storms, for I
am learning how
to sail my ship.
Louisa May Alcott

Let us not look
back in anger or
forward in fear,
but around in
awareness.
James Thurber

How should we
show awareness?

Resist the
“Defining
Interaction
Design”
discussions.

Each individual
develops his own
way of framing
his role.
Donald Schön

Move between the
frames.

Avoid the UCD
vs. ACD vs.
Genius Design
debates. They
are frames too.

Stop looking
for the magic
bullet.

There are no
best practices.
Don Rheinertsen

Instead of
“design
thinking” let’s
think and make.

Design details.

Stop fetishizing
simplicity.

Don’t forget
that for most,
the interface is
the system.

Aesthetics
matter.

Follow the
emotion.

It sometimes
benefits us to
be more like
artists than
like scientists.

What cannot be
overcome by
reason can be
subverted with
glamour.
Bruce Sterling

Nobody gets
excited about a
wireframe.
David Verba

Steal from other
disciplines.

Movies.

Biology.

Architecture.

Look to the past
for inspiration.

Always keep the
future in mind.

The future is
not Google-able.
William Gibson

The best way to
predict the
future is to
invent it.
Alan Kay

Make interaction
design stars.

Stop waiting for
permission.

I must create a system
Or be enslav’d by another man’s
I will not reason and compare:
My business is to create.
William Blake

You already
know everything
you need to
know to design
the future.

I learn by going
where I have to
go.
Theodore Roethke

May tomorrow be
more uncertain
than today.
Deepak Chopra

It is the
business of the
future to be
dangerous.
Alfred North
Whitehead

I am not afraid
of storms, for I
am learning how
to sail my ship.

Our beliefs
and our
attention are
the same fact.

Look for the
moonwalking
bears.

Now go do it.

CARPE
DIEM.