Twitter mentioned 13 times in the UK Broadsheets in March 2009. Twitter mentioned 2994 times in the UK Broadsheets so far in October 2012.
Twitter and the Library at Queen's
Twitter and the Library at Queen’s Dan Holden @danrholden
At the Beginning Account launched in March 2009 to: Inform staff and students about news and developments Promote services and resources Assist staff and students in using Library Gather feedback Managed by two people May 2009: 22 tweets/retweets 3 replies
This Year May 2012: 144 tweets/retweets 181 replies Managed by Social Media Group Produced social media strategy using Creating a Social Media Strategy template at https://www.netskills.ac.uk/share/file/990
Day-to-Day Social Media Group tweet during day but only four people respond to replies/mentions Evening cover provided by member of Social Media Group working late night Follow members of University plus users providing content of interest - do not limit number as akin to standing in a room talking without listening Monitor timeline and search for keywords relating to account
Day-to-Day Use hash tags whenever applicable Deal with complaints via email or DM Avoid contentious topics Block spammers and offensive users Do not feed trolls!
Communication Style Followed Phil Bradley’s (http://www.philb.com/) recommendations for tweets: Service updates e.g. opening hours New resources e.g. launch of database Events taking place in library General information e.g. local events and ‘on this day’ News stories Images of library
Example Tweets Seamus Heaney Library 24 hour opening for QUB students begins Sunday 26th April. Dont hassel the Hoff (http://t.co/rgXT3Rn) but do hassle the Library staff as were here to help! Today is W. B. Yeats birthday! Take a look at the NLIs online Yeats exhibition of his life and work: http://t.co/3vDlAlQ Happy Valentines Day everyone!
Example Replies and Mentions strange question, but where does the library get their books rebound? :) Are you open until 1am as per term-time usual tonight? Are we not subscribed to Athens anymore? Can I get off campus access to JSTOR? I want to make a complaint about terrible service I received from library staff, whats the official way to
Integration Twitter account included in email signatures Tweets feed into library blog and subject pages Library homepage includes link to account Guides for new students include details about account Can tweet records from library catalogue Ran sessions for library staff
Recent Developments Introduced automated tweets (TweetDeck) Held prize draw at 2750 followers Aim to poll students using Twitter Have examined LinkedIn and Pinterest