" Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform. ” Tim O’Really 2004
As Tim May says: “we live in a a surveillance society…where the most important means of surveillance reside today in computer power, which allows collected data to be stored, matched, retrieved, processed, marketed and circulated..
..surveillance always has two faces. On the one hand, it seen as a means of minimizing and of averting to risk. But on the other hand, it is seen by many as a cause of risk, of potential goverment intrusion into private life or of commercial control of personal consumption ..”
It means that while on the one hand from Denmark I can contact my friends with a email or collegues everywhere there is, on the other hand, someone who can control that email..
To understand this surveillance, it is simply saying that it is possible to control..
But, if people know that are being surveilled, do they have to fear being intercepted when doing something illegal or wrong?
In 1977 Michel Foucault compares modern society with Jeremy Bentham’s “Panopticon” design for prisons. The system is simple: from the central tower the guardian can see all of the prisioners at any time. The prisioners however cannot see the guardian from their cells. Thus, they never know if they are being whatched or not. It is through this visibility, Foucault writes, that modern society exercises its controlling systems of power and knowledge. Increasing visibility leads to power located on an increasingly individualized level, shown by the possibility for institutions to track individuals throughout their lives.
After Foucault, many experts had rivisitated this theory to comapare it to the society of today thanks specially at the new technologies that can control everything and everyone.
But, if today it is possible to create a panopticon thanks to new technology, are people really afraid about this? Can goverments really control the people and introduce fear in them?
People knew that the files on Napster were illegal but they downloaded them. Goverments and companies are closed Napster..Was the period of P2P downloads finished? No..it has only multiplicated.
In October, in Italy four teenagers were harassing an autistic classmate. This video created many problems for Google video, the site that hosted it..Are the fight’s videos finished? No, only multiplicated.
Recently, YouTube added an option where people can upload their videos directly from their webcam. To do it, the users accept that YouTube has access to their cam.
The same with camera phones. Users can upload videos from their camera phones accepting that YouTube can control their mobile
From last summer there is a video on YouTube where Daniela Cicarelli, a model and ex-wife of soccer great Ronaldo, and her boyfriend apparently having sex in shallow water on a beach. As result, 20 days ago, a brazilian court ordered to YouTube to be shut down Youtube Brazil until it removes the celebrity sex video from its site forever. The couple has asked for and obtained $116,000 in damages for each day the video remains up. YouTube deleted this video but, the users upload again it.
The big majors are creating some problems for the filesharing sites because on them it is possible watch parts of a film..going against the copyright.
But then, the same majors added some videos of a film or the trailer of it doing free advertising for their products. The Spiderman 3 trailer is the most watched video last month on file sharing sites
In the file sharing companies, there is someone that each day watch and remove videos apparently dangerous or that have violated the rules
To help them to control the videos, first the content moniters look for the tags which seem potentially more dangerous, such as “sex”, “murder” and so on.. But it is impossible watch more than 150 thousand videos each day..
The only solution for it is an A.I. that can watch videos and understand whether or not they have to be removed!
Today this is not yet possible but, soon it will be! Probably when it happens, people will start to understand the panopticon and be afraid of it.
“ Web 1.0 started as a streaming publish-to-read medium; web 2.0 has established itself as a publishing platform for everyone. Now web 3.0 is said to be a technologically advanced Internet, where the user executes and the machines do the thinking” from informationarchitects . jp