ISSUE 4 JANUARY 2012 Editor’s Note This New Year’s edi.on of Global Beat bridges the last quarter of 2011 and the ﬁrst few weeks of 2012. Inside This Issue January seems to have come and gone in a blink, and many of Drum Café’s global oﬃces have already go8en Editor’s Note 1 oﬀ to a thumping start, with some excep4onal events, News from around the globe 1-‐4 expansion into new territories and an outstanding Special Feature: ‘Drumstruck’ 5-‐6 award for innova+on in teambuilding. More global news 7-‐13 Tes$monials 14 Over the past few months we have also welcomed a Company news and views (internal) 15 whole crew of new staﬀ members into our various Community Column 16 oﬃces, and we introduce some of these special people to you on Page 15. used by each oﬃce to submit to producers in your You may no)ce that this issue deviates slightly from our respec&ve territories. A ‘Drumstruck’ tour in your area past format. We received a few deligh5ul ar7cles from receives a massive amount of PR and marke3ng which some of our contributors that brought with them a real can be leveraged very eﬀec.vely to promote your sense of personality. We felt that it would be fun to give business. these writers a voice and allow you to get to know each other be(er. The writers have been acknowledged It is always upli,ing to write and share Drum Café’s where complete original ar0cles have been used. global news – and I hope that you draw as much inspiraon from reading it. Our Special Feature this quarter is also a li2le bit diﬀerent, as it focuses on a global Drum Café product, Here’s wishing you all a new year of producvity, instead of on one oﬃce. The fabulous Broadway energy, crea*vity and collabora)on. producon ‘Drumstruck’ has now been touring the world for almost 10 years, and Drum Café Joburg has Tammy Lieberman recently put together a promo0onal pack that can be Editor Drum Café performs for the president of Taiwan Drum Café Taiwan got oﬀ to a roaring start this year when they performed at a massive event for Cathay Insurance at the famous Taipei Arena. The event, which was a celebra1on of the company’s 50th anniversary, was a,ended by the President of Taiwan. Drum Café opened the conference with a drumming performance followed by an interac0ve session with the audience using 5 500 pairs of drums2cks. The performance concluded with a Mexican wave. Right: Drum Café performs at the famous Taipei Arena in front of the President of Taiwan
Page 2 Global Beat Drum Café wins Indira award for innova2on in teambuilding Drum Café India proudly accepted the award for Innova&on in Teambuilding and Interac&ve Learning at the 5th Indira Interna*onal Innova*on Summit on 13 January 2012. The innova2on summit is the single largest gathering of innovators from diﬀerent ﬁelds of exper%se. The theme for this 5th summit was ‘Imagina(on, Crea(vity and Ingenuity: Leading a Culture of Innova(on”. According to Tony Blanchard, Global Chairman of Indira, “Your [Drum Café’s] leadership and contribu;on to the ﬁeld of entrepreneurship and innova2on is well known. The posi)on that you occupy in the fraternity is strategic and iconic. As a thinker and a doer you are a role model and a believer in change”. Congratula*ons to Vinod and Aliya Hasal on this incredible achievement. See: h!p://se-‐thoughtograph.blogspot.com/2012/01/agile-‐teams-‐try-‐drumming-‐for-‐team.html for an amazing review of the performance by Drum Café at the Indira Awards. Top and far right: Drum Café India performs at the Indira awards Right: Vinod and Aliya Hasal accept the Indira award for Innova&on in Teambuilding A fantasy of ﬁre and drums In October 2012, Drum Café Germany performed with ‘Firedancer’ in their largest combined event to date. The show took place before an audience of 2000 people for Meyer Wer (currently building the ship “Fantasy” for Disney). It included a combina4on of interac4ve drumming, a human beatbox, the ﬁredancer show and LunatX ﬁreworks. The key message of the event remains consistent: inside every employee is a li-le ﬂame that can develop into a huge ﬁre. According to Ma+hias Jackel, “I have never had so much ﬁre around me in my whole life. It was a very intense experience. I loved it.”
Page 3 Global Beat Keeping it Green Wri$en by Tim Furness Between November and December 2011, the City Of Durban hosted the “Durban Green Fes=val” to coincide with COP17 and the inﬂux of thousands of interna5onal delegates. For Drum Cafe Durban it was essen5ally a mini-‐world-‐ cup event, with the main objec2ve being to liven up the beach promenade with entertainers and interac4ve drumming sessions. Over a 14-‐day period we ran 3 drumming sessions a day with 100 drums for general public par9cipa9on. The drumming sessions were a huge success, and I couldn’t help but feel a sense of nostalgia at the ﬁrst rumble of drums on the ﬁrst day. We were back at the beach... and the people were lovin it ! There were very few signs of foreign delegates, apart from a few that looked like they may have been lost, and our drumming sessions were warmly embraced by the regular holiday-‐makers from inland, and Durban locals. Our roving street performers included Zulu Dancers, Gumboot Dancers, Indian Dancers and a Drumming Troupe, placed at various entertainment nodes along the beachfront, and rota)ng amongst these nodes. It was a delicate balancing act keeping to the client’s rigid schedule, and keeping the performers in a state of mind that their ac)vi)es appeared organic and free-‐ﬂowing. It took a couple of days to get all 35 performers into their daily rou*ne, but with a bit of policing from me on my bicycle, and some mothering from my assistant Nikki, the rest was smooth sailing. For Drum Cafe Durban this event was a fantas4c way to end oﬀ the year. Lfgt: Greenpeace’s Baobab tree under construc5on – with the bicycles powering hundreds of li3le lights covering the tree Above: Drum Café Durban performs for the crowds during the Durban Green Fes,val
Page 4 Global Beat Drum Café New York lights up Cancun 2012 took oﬀ with a bang for Drum Café New York, with a 1200-‐pax event for Qliktech in Cancun, Mexico. Although Cancun has been vic$m to hurricanes, Mexican drug wars and disease, it is "cache" of drums in Cancun and a long-‐standing rela,onship with a opera&onally one of New York’s most eﬃciently run territories, with a local logis)cs company. The event involved a team of 8 drummers who ran a 30-‐minute interac(ve opening session with an exci(ng crea(ve element – wire light up costumes with projec,on and lasers used on the dancer (see the beau(ful bu+erﬂy eﬀect in the image below). The event producer was ecsta-c with the show, commen-ng: "Pavel and all of the team at Drum Café were a huge hit! It was the perfect opening piece to their General Session. Kudos to Drum Café for an awesome, inspiring and entertaining performance! They were truly excep.onal and hit the mark in every way." Duel in the pool December 2011, Drum Café GA / FLA was privileged to perform at In Aqua*c Centre (the venue of the 1996 Olympics!) Drum Café the opening of a historic Olympic-‐qualiﬁer swim meet at the Georgia Tech welcomed American and European Olympic swim teams, their entourages, guests and the world’s media to the event. The Drum Cafe team ignited the stadium in a rousing, passionate opening performance with two shorter pieces of drumming following the opening ceremonies to entertain the audience during the live television coverage by NBC. Alain led his team of seven master musicians and dancers in an experienal exercise, where movement and music created unabashed awe among those in a0endance, and drove home the feeling of posi+ve energy for all present. The audience welcomed the visi(ng interna(onal athletes and their US challengers with an interac(ve, energizing percussive ‘tribal ta4oo’ led by Drum Cafe where a ‘duel of sound’ set the tone for the spirit of compe55on for the ‘duel in the pool’. The raw force, energy, sound and emo3on of 3500 par3cipants bea$ng a single celebratory rhythm le2 everyone energized, connected, emo*onally charged, and feeling the power of making music as “One Tribe, One Team” so that “the games could begin.”
Page 5 Global Beat Special Feature: Drumstruck The brainchild of the Drum Café’s Warren Lieberman (co-‐created with Kathy-‐Jo Ross), Drumstruck premiered in Johannesburg, South Africa in 2002. It has since become a phenomenon, touring the world with shows in New York, Japan, Australia, China, Vietnam, and South Africa. The show was billed as the ﬁrst interac+ve drum-‐theatre experience, and has won over audiences world-‐wide with its exhilara-ng presenta(on of African beats and explosive energy. Now a detailed promo.onal package has been put together for use by all Drum Café oﬃces. From past experiences, when Drumstruck visits a new region, there is a direct and immediate beneﬁt for the Drum Café oﬃce located in that territory – in terms of PR, marke&ng, awareness crea&on and subsequent event bookings. This Special Feature provides a brief summary of some of the informa/on which is provided in the promo+onal material. Drumstruck made its debut in New York on June 16th 2005 at the pres,gious Dodger stages, situated oﬀ Broadway and ran for 640 shows, over a period of eighteen months. Drumstruck became one of the longest running oﬀ-‐Broadway shows to be staged over the last few years. The produc3on’s long running success can be a)ributed to the overwhelming response it received during its *me in New York. The show was greeted with rave reviews and standing ova/ons. While the New York Times said “the beats that are its soul resound across +me and cultures”, Time Out New York described the show as “simply exhilara4ng”. Drumstruck is truly a crowd pleaser -‐ it is a show that transcends age, race, language and gender. Using the tried-‐and-‐trusted principles of the Drum Cafes drum circle, each member of the audience is given an African drum, a drum that will echo with rhythm and life as the show gets underway. The shows grow and change organically with every performance and belong to the audience, as much as they do to the performers on stage. Each show is as unique as each diﬀerent audience, and in all they experience a powerful bonding and a warm sense of African community. Now a well-‐established feature on the Japanese entertainment calendar, the 2012 tour has already star%ng to sell out!!! The show has outperformed Dream Girls and Hairspray in Tokyo.
Page 6 Global Beat DRUMSTRUCK’S TOURING HISTORY 2002 -‐ Drumstruck created, ﬁrst shows in Johannesburg at The Theatre on the Square, The Market Theatre and in Pretoria at The State Theatre 2004 -‐ Australia, Sydney season at The Star City Casino 2004 -‐ China, tours to Beijing, Shanghai, Hong Kong, and a regional tour of Hunan province 2004 -‐ Vietnam tour to Ha Noi 2005 to 2007 -‐ New York, 640 performances at The Dodgers Stages, Oﬀ-‐Broadway, New York City 2008 -‐ China, Nanjing Interna/onal Theatre fes/val 2008 -‐ China – Performed some Drumstruck elements during Beijing Olympics opening ceremony 2008 – Japan – 2 weeks in Tokyo at Galaxy Theatre 2009 – Japan – 2 weeks in Tokyo – 3 weeks touring around Japan. 2010 – Members of Drumstruck perform with Shakira, K’Naan at FIFA World Cup Concert 2010 – Japan – 2 weeks Tokyo – 3 weeks touring around Japan. 2010 – South Africa – 2 weeks at pres+gious Nelson Mandelas Square during FIFA world Cup 2011 – Japan -‐ 1 week Tokyo – 4 weeks touring around Japan. 2012 -‐ Japan, summer tours, season at The Galaxy Theatre Tokyo plus a regional tour Drumstruck will be touring Japan from the 22nd of July to the 3rd of September 2012. Audience proﬁle: Drumstruck is a show for all ages, in Japan it has become known in Japan as a family show, Drumstruck also experiences repeat visits by audience members who return to see the show a number of /mes to be part of the experience. Length of Show Drumstruck runs for 1 hour and 20 minutes with no interval. Touring Company The touring company comprises 14 people including the Creator and Director (who stay for the 1st week of tour), the Ligh(ng Designer, Manager and Produc(on coordinator and a cast of 11 performers. Promo%onal Tour To assist in the marke,ng of the show, 3 performers travel to the tour des)na)on 3 months before the tour and are featured on TV, radio and print in a coordinated PR campaign. Freight There are two freight loads – audience drums freighted from Bali and sold at the end of the run, and show freight (including instruments, props and costumes) which are PLEASE CONTACT WARREN LIEBERMAN IF YOU freighted from Joburg. In order to minimize costs, some WOULD LIKE TO RECEIVE A FULL PROMOTIONAL backline items are sourced locally. PACKAGE
Page 7 Global Beat McKinsey consultants put on a show to be remembered Drum Café Cape Town ran a complex and unusual interac7ve event for Mckinsey & Company… The event was planned over a period of months in consulta3on with McKinsey staﬀ in the USA, Europe and Joburg. When the day arrived, the 250 par2cipants were divided into 6 groups, each with a diﬀerent theme. These included Zulu, Kwaito, Gumboot & Kwela dance, a singing group and a drumming group. Each group was taken to a diﬀerent wine estate around the Stellenbosch / Franschhoek area where they par&cipated in a 3-‐hour workshop with Drum Café’s teams and rehearsed a show according to their respec5ve themes. Later they all arrived at Molenvliet Wine Estate for a dinner and to perform what they had learned before the other groups. There was much excitement and an,cipa,on as the performers donned their accessories (which had been made in Cape Town) and the show was on! At the end of the performance Drum Café brought the whole group together in unison through an interac.ve drumming session. It was a truly special event. Drum Café con-nues its relief and rehabilita-on eﬀorts in Japan Since May 2011, Drum Café Japan has visited more than 150 schools, temporary houses and community centres, spreading joy and encouragement to thousands in the devastated areas of Japan. Mariko Hoshiyama is commi.ed to con3nuing this work un3l it is no longer needed. Currently, Drum Café, together with the NGO ‘Plan Japan’ has 60 events scheduled over an 80-‐day period running from 10 January un*l 31 March. The photos below were taken during a session at a temporary housing community centre, where many elderly people par5cipated. One of the par,cipants commented: "I have been very sad and crying a lot since 11/March, but today I cry because of I was very happy. I never thought I will cry again in good way." Drum Café has succeeded in bringing people together to smile, laugh and dance, and the next step is to start helping to rebuild communies. Right: Drum Café performs at a temporary housing community centre in Japan.
Page 8 Global Beat Winners of the Knysna Recycled Band Compe77on Wri$en by Nidhi Chaitow The Knysna Tourism / Drum Cafe Recycled Band There were 100 par+cipants that performed on the Compe&&on, which was hatched as a community day and a crowd of approximately 250 gathered to building concept at the end of January 2011, reached its watch, which reﬂected a true “coming together” of the crescendo on Saturday 1 October 2011 in an event various communi,es of the Greater Knysna Area. which formed part of the Naturally Knysna Preview Fes$val. Drum Café Knysna also performed at the Media Launch for the Naturally Knysna Fes3val (30 We had 6 oﬃcial bands that entered, each completely September 2011) and facilitated audience par5cipa5on unique and individual in how they expressed and with Croak S,cks – made from alien wa-le s/cks and showcased their talents, their making of musical recycled 200ml cans or bamboo oﬀ cuts mimicking the instruments, and the way in which they embraced the sound of frogs. This launch was a2ended by the Mayor Guiding Principles of ‘Naturally Knysna’. of Knysna AND THE WINNERS ARE: BEST INSTRUMENT: BEST BAND: ‘Green Oaks Won R2 000 sponsored by Drum Cafe ‘Upscale and the Masi Minstrels’ Won R10 000 sponsored by Drum Cafe BEST CONCEPT: ‘Li$le Elephants Percussion Band Won R2 000 sponsored by Drum Cafe EXTRA PRIZES (R500) Best celebra+on of our connec%on to our Eco-‐system ‘Rondevlei Young Singers’ Best original composi-on ‘Sunbird School Band’ (above) Best Community Spirit ‘Rondevlei Lente Bokkies (Right)
Page 9 Global Beat Drumming…island style Wri$en by Sandro Maselli Warren [Lieberman] seems to have picked Mauri8us as his hobby. Whether that’s because we are the runt of the li3er or whether he makes all the guys feel special, I don’t know.... Anyway, Warren volunteered his .me and ﬂew to us. Economy. He had to put up with a slightly dodge B&B for 3 days. (Our guest room was occupied.) But even worse: he had to coach completely inexperienced drummers. So Warren the Brave faced ﬁve musicians and me (a musical imbecile), with two gigs scheduled during his stay. The ﬁrst gig was a marke/ng dinner / interac/ve drum session. Massimo from Mamma Mia [restaurant] put up the food and beer which was all-‐Italian. The Phoenix was on tap and ﬂowed liberally. I invited all the inﬂuen9al people I know and we ended up entertaining about 50 people from 8 to 86 years old. I had a good four leads from that -‐ and on an island like Mauri.us, word of mouth is invaluable. Our second event took place at Domain la Grave, a conference venue in the centre of the island for a company called Arup. They are an engineering company and they all took to drumming very seriously. If it weren’t that Warren had to check in at the last minute for a ﬂight, they would have carried on for hours. There were 80 very happy people. The big lesson I learnt from Warren that day was to tolerate drunk customers, as it’s their day and not yours… It was wild, both gigs worked out fantas4cally and Warren made us feel like we are pros. There was a lot of sweat but no tears, just relief. A small problem, however: Warren le3 behind a bit of a fan base here in Mauri:us. The Mauri:an women s(ll rave about him like he is another "Zulu Blanc". Never fear, Tammy! While this does prove that Mauri@ans are a bit starved of interna-onal ar-sts, it also shows just how ripe and ready Mauri-us is for a Drum Cafe. A celebra)on of painted wolves Drum Café Zimbabwe entertained over 200 guests at a fundraising / awareness event for Wild Dogs in Zimbabwe and Southern Africa. The event was set in the pris6ne Msasa woodland, and included an art exhibi6on, presenta#ons a formal dinner and an auc#on. Drum Café entertained guests during cocktail hour with a mix of drums and marimbas. From the auc2on alone, US$18 000 was raised to go towards the conserva2on of wild dogs, otherwise known as ‘painted wolves’.
Page 10 Global Beat Collaboraon between oﬃces consolidates Drum Café brand in the USA There has been an amazing spirit of coopera3on between Drum Café oﬃces in the US over the past few months, which has enhanced and entrenched the Drum Café brand in the region. An apt example was an event run by Drum Café GA / FLA in Orlando in September for oﬃce supplies giant ‘Staples’ through a referral by Drum Café New York. With the input of Aviva Nash, Alain Eagles and the DC Southeast team ignited an incredible session for 2300 people using a combina4on of ‘tools of their trade’ (i.e. oﬃce supplies such as paper clip canisters, rulers and business card holders) to create an orchestrated percussive explosion. It was feat of crea2vity, teamwork, energy and professionalism and was delivered to a rousing standing ova3on. There are several other examples of collabora2on, where events have been secured through ini1al referrals from other oﬃces, and then executed with combined teams and pooled resources to deliver a world-‐class product with maximum value for the client. That’s the true essence of a global brand! Tourism exposure for Drum Café Zimbabwe Drum Café Zimbabwe wowed guests at the World Travel and Tourism Fair ‘Sanganai’ which is hosted annually by the Zimbabwe Tourism Authority. The fair showcases the widest variety of Africa’s best tourism products and a,racts interna/onal visitors and media from across the world. The 2011 chapter was held at the world-‐class Harare Interna)onal Conference Centre. Drum Café ran a 15-‐minute interac+ve session at the end of the opening ceremony for 400 people aer the guest of honors speech. Greek-‐South African union in the Bahamas A Greek and South African family came together with the magic of Drum Café in their recent wedding rehearsal dinner in Nassau, Bahamas. Drum Café GA / FLA designed a customized logo and printed drums with it to enable the groom to give his family and friends an incredible once-‐in-‐a-‐life%me gi) and experience. This event has sparked a very interes.ng commercial rela*onship – the families are a proliﬁc force in the restaurant, hotel and event business and Drum Café has created a partnership to deliver corporate programs through their extensive network.
Page 11 Global Beat Google can’t get enough of Drum Cafe A"er facilita,ng two amazing events for Google in California, Natalie Spiro of Drum Café West was ﬂown to Nairobi, Kenya to launch the company’s sub-‐Saharan division. Although the super-‐organised Bronwyn Dillon of Drum Café Joburg assisted to arrange a shipment of 50 drums to Kenya, these all got stuck in red tape at Customs! Drawing on all her crea*vity and social skills, Natalie Spiro magically managed to source replacement drums from a range of suppliers. Needless to say, the event went oﬀ without a hitch. The audience was incredibly diverse, including par2cipants from the massive emerging market in Africa such as Senegal, Cote D’ivoire, Cameroon, Ghana, Angola, Nigeria, Uganda, Ethiopia, Tanzania and Rwanda. Natalie had a wonderful 4-‐day experience in the Masai-‐Mara before returning to California, and extends a “HUGE thank you to Bronwyn – a truly amazing lady”. Drum Café India rocks 45 000 at Yashwant stadium in Nagpur On 13 November 2011, Drum Café India ran an electrifying stadium event for a local soccer club, where they performed a body percussion set for 45 000 people at Yashwant Stadium in Nagpur! During the opening ceremony, Drum Café, along with 50 local drummers, welcomed all the par3cipa3ng teams onto the ﬁeld. About 200 team owners and sponsors brought the VIP stand to life as they drummed along. The ceremony concluded with a massive ﬁreworks display – an apt ending to an explosive evening. Poten&al new market in Turkey According to Bre- Schlesinger, “one of the interes5ng side eﬀects of the crisis in Europe is that Turkey has reared its head as a very viable alternave to the highly priced Euro countries”. Drum Café UK recently booked two large events in Turkey, during which they used local Darbukas – thus avoiding the expensive shipping costs of drums. Research has shown that there are over 100 large interna3onal conferences taking place in Turkey in 2012, and Drum Café UK plans to capitalize on this market in the coming year.
Page 12 Global Beat Drum and Conversa.on – bringing organisa*onal development into drumming events Several Drum Café oﬃces have recently been successful in integra9ng principles of organiza/onal development and HR prac/ces into their drumming products. Larry Lok (Drum Café Taiwan) had great success with an advertorial in an HR magazine, while Natalie Spiro (DC West) is working with organiza-onal development experts to explore opportuni(es. Drum Café Joburg has no1ced a signiﬁcant trend where corporate budgets have shi-ed from marke3ng into the HR arena, and has responded to this change with the development of a new product based on the principles of change management. The product, known as ‘Drum Above: Par$cipants giving each other and Conversa+on’ has evolved through extensive collabora+on between feedback on their individual strengths Warren Lieberman and several top global change management professionals. According to Warren, “our message is shi8ing Below: Small groups iden3fying the fundamentally. We are moving away from the by-‐line ‘building teams team’s success over the past year one beat at a (me’ to a new focus on ‘ transforming your company into a community’. This seems to be resona3ng with people deeply.” Using techniques such as World Café, apprecia8ve enquiry and community building, Drum Café Joburg is ﬁnding that this new product not only separates Drum Café from all other drumming companies, but that it also has the poten,al for repeat work within organiza.ons. The format of the events which are currently being run by Drum Café Joburg are depicted in the diagram below:
Page 13 Global Beat Burger King event gives rise to new opportuni0es Drum Café GA / FLA ran a 3-‐day event for Burger King Corpora1on in Miami last September where they showcased 3 diﬀerent styles of percussion and team-‐building programs, including drum interac3ves, clap sets and drumming with dancers. The show was received with a great deal of enthusiasm by the 270 or so par$cipants, all of whom were franchise owners in the region, giving rise to new business opportuni,es … always a good thing! First year program goes out with a bang Drum Café Texiana (Texas and Louisiana) got hundreds of students from the Texas Chris.an University drumming to a common beat as they learned about ideas of community and connectedness. The event signiﬁed the end of Connec/ons, a six-‐week leadership programme for ﬁrst-‐year students. Alumnus Mack McCarter said that watching his vision being put to prac.ce at his alma mater was “the most exci%ng thing in the whole world” to him because students were learning ways to build community and change the world. He said events like the Drum Cafe were surreal because it made him believe in the power of students to posi,vely impact the world. “I am living a dream right now,” he said. “It’s wonderful.”
Page 14 Global Beat Tes%monials There were so many fabulous client tesmonials over the past few months. Here are some of our rave reviews: Surucha Mago, Indira, January 2012: “One of the most spectacular shows I have ever seen...the energy and the vibrance radiated from the performers, who charged the air so much that no one could help themselves from clapping and drumming! Mesmerised? Hypno5sed? Awe-‐struck? No word is really apt for what you did to us! INDIRA loved you! (Drum Café India) Zania van der Merwe, Remote Metering Solu5ons It was awesome – I think the guys achieved what I asked them to achieve a 100 5mes over, and I received excellent feedback for the people who par5cipated! (Drum Café Joburg) Charlie Ruﬀ, Freshman at Texas Chris4an University, October 2011: “It was awesome… I liked how he [Dale Monnin] ed in building community and important life lessons to just having a good 1me and drumming. It was really interes1ng.” (Drum Café Texiana) Goh Chwee Poh, Credit Suisse, September 2011: “Credit Suisse stands immensely delighted to have partnered Drumcafe in its teambuilding event … To prac-cally all the par-cipants, the 3-‐hour program was not only fun and entertaining, but also educa1onal... To sum it all up, we came as individuals, we le3 as an orchestra. I recall the ac-vity requiring us to ‘perform’ with the diﬀerent lengths of mul5-‐coloured hollow rods synchronising in melodious unison under the cues of the facilitators. What a superb and wonderfully coordinated ac5vity through much collabora5ve eﬀort. And all of that was incredibly done through music, the universal language. “ (Drum Café Taiwan) Grant Folkes, CTM, November 2011: “We all enjoyed it, I think it is one of the very few things you can do in the world that eliminates race, culture and age” (Drum Café Durban) BBYO, Bal#more, January 2012 "I don’t think I have the words to tell you how amazing the Drum Café experience was. I think it is the best program we have ever done at a Staﬀ Conference. I had one woman come and tell me that it was the greatest teambuilding program she has seen anywhere in her 20 year career. Pavel and his team were phenomenal!! The program was amazing, the facilitators were fantas.c ..!!" (Drum Café New York) Reese Abbene-‐Ingino, Notre Dame High School, January 2012 I cannot express the deep gra$tude I have for you and all your wonderful drum people. They were the consummate professionals and delivered an excellent program. Today, it was amazing to hear the diverse members of staﬀ and faculty approach myself and the other members of Ministry gush over the drum experienced. They commented on how they would never forget that experience and how life changing it was. You were so gracious to work with us to deliver a message that was coherent and inspiring. Thank you, thank you, thank you! (Drum Café West)
Page 15 Global Beat Company News and Views Internal news and marke.ng advice New Staﬀ members This year we welcome a number of new and talented staﬀ members into the Drum Café community: Shinnosuke Miura has joined Drum Café Japan. He is a guitarist who is expanding his talents into the art of djembe playing. The wonderful and vibrant Mandy Glass has joined the Joburg oﬃce staﬀ, and has brought with her a special brand of energy and op-mism that you will all come to recognize over the next few months. Mandy has already had amazing client feedback and everyone in the Joburg oﬃce is thrilled to have her on board. In India, Vinod and Aliya Hasal’s daughter Vinodini, who is 16 years old, travelled to Delhi on her ﬁrst gig with the Drum Café Team to play the single bass at the 2012 Auto Show, and we are hoping this will be the start of her long-‐term involved with Drum Café. Nidhi Chaitow will spend 2012 travelling around Europe, Bali, Russia and the UK, during which >me she will be wri$ng a book, connec$ng with other drum and rhythm therapists and educators and taking a well deserved break. Richelle Kohn will be running and managing Drum Café Knysna during this +me. Florian Moizahn has joined Drum Café Germany to oversee sales, opera*ons and project management. Alexandra Jackel has quit her job at the Frankfurt Book Fair and is now working 20 hours / week for Drum Café with a focus on both the accoun+ng and marke+ng func+ons. Drum Café Germany is also planning to develop a non-‐proﬁt social business unit for the educa1onal, social and therapeu1c market, and Alexandra will be driving this division. Rachel Levinson has joined Drum Café New York as markeng and oﬃce manager. Rachel has a background in adver&sing and has wri)en, produced and performed in an acapella group. She has even performed a bit of stand-‐up comedy. Rachel is thrilled to be part of the Drum Cafe team. Drum Café entrenches its presence in Florida, USA Drum Café GA / FLA has successfully re-‐ac#vated its presence in the state of Florida with the physical reloca0on of Jo-‐Ann, Alain and Nayeli to Fort Lauderdale in September 2011. This move has also consolidated the oﬃce’s business processes and structure, with the Atlanta HQ driving sales, marke:ng, accoun:ng and logis:cs planning for the region. GA / FLA kicked oﬀ a focused marke9ng drive with a South Florida PR agent and a very targeted SEO campaign partner focused on building the brand and helping to raise in-‐market awareness and proﬁle. The move into the Florida market has also led to an infusion of the core drum interac,ve program with ‘La,n’ ﬂavours and rhythms of the South American and Caribbean inﬂuence which make south Florida such an a:rac;ve des$na$on for clients from Europe and the North Eastern USA. A fresh start in Cape Town As most of you know, Bre1 and Sue Schlesinger and their children le: London in July 2011 and have since spent !me travelling in Italy and Spain. They have now se8led in Cape Town where they are ren!ng a house in Tokai. Drum Café Cape Town has moved to new premises in Observatory and Bre: will be working together with Margie and Esme to invigorate Drum Café Cape Town. See pictures of the Schlesinger’s travels in ‘Personal News’ on page 16.
Page 16 Global Beat Community Column BIRTHDAYS We’ve had a bit of a lag since our last newsle6er so the birthday list is longer than usual. We would like to wish a very happy birthday to our Drum Café friends who celebrated their birthdays between October 2011 and January 2012, and those who will be celebra4ng their birthdays in February: OCTOBER NOVEMBER DECEMBER 21st Nidhi Chaitow – Knysna 1st: Terri Laing – London 1st: Tessa Meiser – DC West 17th: Tammy Lieberman -‐ Joburg 3rd: Warren Lieberman – Joburg JANUARY 18th: Dan Monnin – ‘Texiana’ 26th Shirley Borochowsky – Joburg 1st: Yancy Vega – ‘Texiana’ 5th: Sarah Tyson -‐ South East FEBRUARY 11th: Shvetank Hasal -‐ India 18th: Tzachi Rechter -‐ Israel 6th: Pavel Lempert -‐ North East 22nd: Cecile Radus -‐ Joburg Social 12th: Stella Lelaka -‐ Joburg Social 26th: Patrick Tromp -‐ Netherlands 12th: Esme Silberman – Cape Town 30th: Corinne Jedwood Rechter -‐ Israel 23rd: Nicu Manta -‐ Romania 25th: Julie Proctor -‐ London PERSONAL NEWS A new ‘li)le drummer’ in the Drum Café family We wish a hearty congratula+ons and mazeltov to Aviva and Larry Nash and family (Drum Café New York) on the birth of their gorgeous son and brother, Judah, born on 29 December 2011. The nomadic Schlesingers Travelling Italy and Spain before se5ling in Cape Town was a life-‐changing experience for Bre and Sue Schlesinger. According to Bre$, “living out of suitcases for 8 months has been a revela+on … realizing we don’t need 90% of the stuﬀ that we have accumulated in life has been libera1ng. We have dropped a+achment to all the things that we were used to…its all been a lesson in dropping expecta0ons. We have had a big insight into how you can get used to living with very li1le rou2ne and it makes li)le diﬀerence”.