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How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
How to produce great social media content
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How to produce great social media content

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Presentation to PR Net in Cape Town on 28th November. This covers some examples of terrible content, advice on an editorial process and some examples of good content.

Presentation to PR Net in Cape Town on 28th November. This covers some examples of terrible content, advice on an editorial process and some examples of good content.

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  1. How to produce great social media content @workofsociety © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  2. What we do © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  3. The problem: a lot of brand social media content sucks © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  4. Type 1: patronizing motivational posts © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  5. Type 2: #awkward fishing for engagement © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  6. Type 2: speaking of #awkward © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  7. Type 3: content has nothing to do with the brand © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  8. Type 4: like this post if you Like Friday #personalworst © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  9. Why isn’t this content working? • No content strategy (or no good content strategy) • Seeing the objective as getting a like, comment or share rather than landing a meaningful message connected to brand goals • Lack of resources (or expertise) to create good original content • They “know that they have to post something” and have run out of ideas • Lack of thought around what’s engaging for their audience • Lack of understanding about what the audience will find relevant for the brand to talk about • Amateur production makes the brand look cheap • Even if they do engage do they connect with the brand at all © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  10. Some questions to ask before you start posting things What are the goals of the business + comms? Who is the audience? What social media access do they have? Where are the audience? What are they interested in? What is that we do that is interesting? What do we know that is useful? What resources do we have? Are we ready for people to talk back? How will we measure if we hit the goals? © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  11. Most South Africans consume social media content on their mobile phones (know what the content you produce looks like on the common devices) © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  12. People quickly browse social content it needs to be to the point and visual © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  13. The people social media was supposed to make irrelevant will actually save it from producing rubbish (think like an editor) © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  14. What to post: some guidelines on content types 10% 60% Feature content: Long form content that requires more production resources. Possibly hosted on a blog or website. Light content: Quick turnaround content with a short shelflife. 20% 10% Community content: Content created by the community e.g. posting a question that requires a response or images sent by a consumer. Third party content: Links to content on third-party sites that might be of interest © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  15. The process: Establish content pillars / content strategy © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  16. Content example: feature content © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  17. Content example: light content © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  18. Content example: third-party content © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  19. Content example: community content © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  20. The process: decide on channels / channel strategy © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  21. The process: Content outline © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  22. The process: Editorial planning session © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  23. The process: draft copy (add to content calendar) © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  24. The process: design the visuals © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  25. The process: track the response (and build on learnings) © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  26. Content examples © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  27. Muradosmann http://instagram.com/muradosmann © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  28. Grumpy Russian Traveller Grumpy Russian Traveller © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  29. Humans of New York © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  30. Improv Everywhere © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  31. American Express Open Forum © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  32. IBM Smarter Cities © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  33. Santam: SME Experts © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  34. Santam case study: SME experts © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  35. Santam: SME experts © King James Group 2012. All Rights Reserved. Proprietary and Confidential.
  36. Thanks @workofsociety © King James Group 2012. All Rights Reserved. Proprietary and Confidential.

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