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How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
How to achieve intergalactic domination in 2012 - some notes to self
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How to achieve intergalactic domination in 2012 - some notes to self

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Dan's talk at 27 Dinners November 2011

Dan's talk at 27 Dinners November 2011

Published in: Business, Technology
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  • 1. How to achieve intergalacticdomination in 2012 (some notes to self) @danpinch / @workofsociety
  • 2. Aim to pass the mum testMum
  • 3. Aim to pass the mum testAnd she lives in Wales
  • 4. Think like a tech start-up (idea > build > test >enter the eco-system > iterate > don’t stop)
  • 5. Be useful, or entertaining, or ideally both
  • 6. People don’t necessarily want the future fromtechnology; they want to use it feel andexpress something (help them do that)
  • 7. Re-think what an ad does (the ad is the start ofthe journey, not the journey itself)
  • 8. Actually, think like an editor, not an ad person
  • 9. Don’t post crap on social networks(particularly if there is loads of interestingstuff to talk about around your brand)
  • 10. Don’t post crap on social networks (even ifyou have 33 million fans on Facebook)
  • 11. “Stay on target, stay on target”
  • 12. Learn good content strategy from the brandsgetting it right (not just during campaigns butevery day)
  • 13. Learn from the media how to give goodcontent (in fact hire some of them to teach thead dudes how not to suck at it)
  • 14. Learn from the media how to give goodcontent (and push it across all channels)
  • 15. You (will probably) need to get out into thereal world to get good content
  • 16. Build communities around content online,offline and the spaces in-between
  • 17. Yes mobile is the new rock and roll (but we’regoing to have to adapt it to our market)
  • 18. Don’t do anything digital unless you knowhow people are going to find it (and the spendis appropriate for the ROI)
  • 19. If you don’t have an idea you’re f*cked…
  • 20. Lastly, something we did
  • 21. Thanks@danpinch / @workofsociety

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