© King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. P...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
My career so far
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
What we do
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
A bit more of what we do
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. P...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
1. The most important thing for (advanced) soc...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
1. A good idea beats all the geekery/slickness...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
1.1. And if you don’t have a hot girlfriend th...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
2. You don’t need to be a pro but you do need ...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
2.1. Be consistent: keep at it day after day a...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3. The internet is the ultimate level playing ...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.1 Here the nerds/geeks and over-enthusiastic...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3. Get yourself a great elevator pitch
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.1. Around the world in 80 breakfasts
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.2. The best places to stay on Airbnb
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.3. The boss free holiday guide (great places...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.4. Death Bed and Breakfast
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
3.5 Places not to take a two year old
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
4. Good strategists ask lots of annoying quest...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
5. You’re not a blogger – you’re a content pro...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
5.1 Create a cross-platform channel strategy
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
5.2. Create once, re-use and re-purpose
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
5.3. Understand the strengths and weaknesses o...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
5.4. Create content hubs
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
6. Content: you don’t need to do it all yourse...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
6.1. Content generating communities
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
6.3. Hashtags organize conversations and conte...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
7. The hard truth: a lot of your audience may ...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
6.2. Pinterest = social media crack
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
7. Most South Africans consume social media co...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
7.1. Most of your audience are probably quick ...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
8. Tell stories as they happen in #realtime (i...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
9. The people social media was supposed to mak...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
10. Take the time to understand insight tools ...
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
11. Break the rules
© King James Group 2012. All Rights Reserved. Proprietary and Confidential.
If you have any questions and I haven’t talked...
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Social media advice for travel bloggers

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Presented at the Getaway Travel Bloggers Conference 2013 in Cape Town.

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Social media advice for travel bloggers

  1. 1. © King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. Proprietary and Confidential. How to RT and influence people. @danpinch @workofsociety
  2. 2. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. My career so far
  3. 3. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. What we do
  4. 4. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. A bit more of what we do
  5. 5. © King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. Proprietary and Confidential. This is some of what I’ve learned so far
  6. 6. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1. The most important thing for (advanced) social media success…
  7. 7. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1. A good idea beats all the geekery/slickness/advertising money/experience/coding and fancy-schmancy Wordpress design in the world http://instagram.com/muradosmann
  8. 8. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1.1. And if you don’t have a hot girlfriend there is still a niche out there with your name on it Grumpy Russian Traveller
  9. 9. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 2. You don’t need to be a pro but you do need to be a professional amateur (if you are truly passionate about what you do and make it your mission to share useful stuff with other people it is very hard to fail)
  10. 10. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 2.1. Be consistent: keep at it day after day after day; become very, very, good
  11. 11. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3. The internet is the ultimate level playing field…Who do you think got more social media airtime at SXSW this year?
  12. 12. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.1 Here the nerds/geeks and over-enthusiastic fanboys are not only socially acceptable but also in charge
  13. 13. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3. Get yourself a great elevator pitch
  14. 14. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.1. Around the world in 80 breakfasts
  15. 15. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.2. The best places to stay on Airbnb
  16. 16. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.3. The boss free holiday guide (great places to stay with no cellphone reception)
  17. 17. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.4. Death Bed and Breakfast
  18. 18. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.5 Places not to take a two year old
  19. 19. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 4. Good strategists ask lots of annoying questions What are the goals? Who is the audience? Where are the audience? What are they interested in? What is that we do that is interesting? What do we know that is useful? What resources do we have? How much time do we have to do this? Are we ready for people to talk back? How will we measure if we hit the goals?
  20. 20. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5. You’re not a blogger – you’re a content producer (the platform is irrelevant but the content is everything)
  21. 21. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.1 Create a cross-platform channel strategy
  22. 22. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.2. Create once, re-use and re-purpose
  23. 23. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.3. Understand the strengths and weaknesses of different platforms
  24. 24. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.4. Create content hubs
  25. 25. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6. Content: you don’t need to do it all yourself
  26. 26. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.1. Content generating communities
  27. 27. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.3. Hashtags organize conversations and content (they’re not advertising tag lines)
  28. 28. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7. The hard truth: a lot of your audience may only be looking at the pictures…
  29. 29. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.2. Pinterest = social media crack
  30. 30. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7. Most South Africans consume social media content on their mobile phones (know what the content you produce looks like on the common devices)
  31. 31. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7.1. Most of your audience are probably quick mobile snackers of content (get to the point quickly)
  32. 32. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 8. Tell stories as they happen in #realtime (if it’s not on Instagram you didn’t eat it)
  33. 33. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 9. The people social media was supposed to make irrelevant will actually save it from producing rubbish (think like an editor)
  34. 34. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 10. Take the time to understand insight tools and use them to guide your creative output
  35. 35. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 11. Break the rules
  36. 36. © King James Group 2012. All Rights Reserved. Proprietary and Confidential. If you have any questions and I haven’t talked to long by this point please ask them. @danpinch

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