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Social media advice for travel bloggers

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Presented at the Getaway Travel Bloggers Conference 2013 in Cape Town.

Presented at the Getaway Travel Bloggers Conference 2013 in Cape Town.

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    Social media advice for travel bloggers Social media advice for travel bloggers Presentation Transcript

    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. Proprietary and Confidential. How to RT and influence people. @danpinch @workofsociety
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. My career so far
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. What we do
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. A bit more of what we do
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential.© King James Group 2012. All Rights Reserved. Proprietary and Confidential. This is some of what I’ve learned so far
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1. The most important thing for (advanced) social media success…
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1. A good idea beats all the geekery/slickness/advertising money/experience/coding and fancy-schmancy Wordpress design in the world http://instagram.com/muradosmann
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 1.1. And if you don’t have a hot girlfriend there is still a niche out there with your name on it Grumpy Russian Traveller
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 2. You don’t need to be a pro but you do need to be a professional amateur (if you are truly passionate about what you do and make it your mission to share useful stuff with other people it is very hard to fail)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 2.1. Be consistent: keep at it day after day after day; become very, very, good
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3. The internet is the ultimate level playing field…Who do you think got more social media airtime at SXSW this year?
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.1 Here the nerds/geeks and over-enthusiastic fanboys are not only socially acceptable but also in charge
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3. Get yourself a great elevator pitch
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.1. Around the world in 80 breakfasts
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.2. The best places to stay on Airbnb
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.3. The boss free holiday guide (great places to stay with no cellphone reception)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.4. Death Bed and Breakfast
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 3.5 Places not to take a two year old
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 4. Good strategists ask lots of annoying questions What are the goals? Who is the audience? Where are the audience? What are they interested in? What is that we do that is interesting? What do we know that is useful? What resources do we have? How much time do we have to do this? Are we ready for people to talk back? How will we measure if we hit the goals?
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5. You’re not a blogger – you’re a content producer (the platform is irrelevant but the content is everything)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.1 Create a cross-platform channel strategy
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.2. Create once, re-use and re-purpose
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.3. Understand the strengths and weaknesses of different platforms
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 5.4. Create content hubs
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6. Content: you don’t need to do it all yourself
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.1. Content generating communities
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.3. Hashtags organize conversations and content (they’re not advertising tag lines)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7. The hard truth: a lot of your audience may only be looking at the pictures…
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 6.2. Pinterest = social media crack
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7. Most South Africans consume social media content on their mobile phones (know what the content you produce looks like on the common devices)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 7.1. Most of your audience are probably quick mobile snackers of content (get to the point quickly)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 8. Tell stories as they happen in #realtime (if it’s not on Instagram you didn’t eat it)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 9. The people social media was supposed to make irrelevant will actually save it from producing rubbish (think like an editor)
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 10. Take the time to understand insight tools and use them to guide your creative output
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. 11. Break the rules
    • © King James Group 2012. All Rights Reserved. Proprietary and Confidential. If you have any questions and I haven’t talked to long by this point please ask them. @danpinch