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Social Media   What It Is and Why You Need to be a Part of It
<ul><li>About the speaker: </li></ul><ul><li>Dan Phelan, Commercial Lines Account Executive </li></ul><ul><li>Dan is respo...
<ul><li>“ Social media is the use of technology combined with social interaction to create or co-create value.”  </li></ul...
<ul><li>“ These conversations are going to occur whether you like it or not…you can learn from that, and you can be a bett...
Social Media Platforms Dan Phelan-Litchfield Insurance Group
Why Should My Business be Involved? <ul><li>All of your  competitors  will be in this space </li></ul><ul><li>All of your ...
Bare Minimum <ul><li>Register the URL (dot coms are best) </li></ul><ul><li>Facebook Fanpage </li></ul><ul><li>Twitter </l...
Google/Gmail <ul><li>Google Reader </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Maps </li></ul><ul><li>Google Ca...
Which Platforms Should My Company Use?? Dan Phelan-Litchfield Insurance Group Company Website Facebook Twitter LinkedIn Bl...
Thought Leadership and the immediate spread of IDEAS Dan Phelan-Litchfield Insurance Group
Dan Phelan-Litchfield Insurance Group
Connect & Share Dan Phelan-Litchfield Insurance Group
Dan Phelan-Litchfield Insurance Group
Real Time,Location Based Search Dan Phelan-Litchfield Insurance Group
SEO Search Engine Optimization <ul><li>Link to as many other reputable sources as possible </li></ul><ul><li>Publish SOMET...
Facebook <ul><li>1 st  Most Trafficked Site in the WORLD  </li></ul><ul><li>500,000,000 users in 180 Countries </li></ul>D...
<ul><li>FIVE HUNDRED MILLION </li></ul>Dan Phelan-Litchfield Insurance Group If Facebook was a country, it would be the 3r...
Users spend 700 Billion (700,000,000,000) minutes a month on the site Dan Phelan-Litchfield Insurance Group
<ul><li>More than  500 million active users   </li></ul><ul><li>50% of our active users log on to Facebook in any given da...
Politics, Religion, and Apps <ul><li>Talk about them on your own time. </li></ul>Dan Phelan-Litchfield Insurance Group
Facebook Fanpage Dan Phelan-Litchfield Insurance Group
Fan Distribution for Facebook Pages Dan Phelan-Litchfield Insurance Group
LinkedIn <ul><li>Professional Networking </li></ul><ul><li>Not “Facebook for Adults” </li></ul><ul><li>The New Resume (Onl...
Linkedin Answers <ul><li>Free Professional Advice </li></ul><ul><li>Network Building </li></ul><ul><li>Thought Leadership ...
Testimonials <ul><li>Better to give, than receive </li></ul><ul><li>Be genuine. </li></ul>Dan Phelan-Litchfield Insurance ...
Twitter <ul><li>Microblogging site consisting of posts 140 characters or less in length </li></ul><ul><li>Understand your ...
Content & Links  (tinyurl.com) Dan Phelan-Litchfield Insurance Group
What to “Tweet” about <ul><li>Interesting articles about your business or industry that aren’t self-serving </li></ul><ul>...
Following and Followers <ul><li>Search.twitter.com </li></ul><ul><li>Find people to follow via the followers of thought le...
Twitter  Lingo <ul><li>DM =Direct Message (email) </li></ul><ul><li>RT =ReTweet (repost someone else’s tweet) </li></ul><u...
BLOGS &  BLOGGING Dan Phelan-Litchfield Insurance Group
Research First <ul><li>Run a “Google Blogsearch” for your industry </li></ul><ul><li>Find other blogs that have the look a...
Blogging <ul><li>Web+Log=Blog  </li></ul><ul><li>Write content that you’d read if someone else wrote it </li></ul><ul><li>...
Where do I start? <ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>TypePad </li></ul><ul><li>Talk to your web...
What to Blog About <ul><li>Questions clients/prospects have asked you </li></ul><ul><li>Top 10 Lists: (top 10 reasons, top...
Post Consistently <ul><li>Stick to a reasonable schedule </li></ul><ul><li>Marathon, not a sprint </li></ul><ul><li>Patien...
Dan Phelan-Litchfield Insurance Group
Dan Phelan-Litchfield Insurance Group
Internal Social Media Networks <ul><li>Yammer.com </li></ul><ul><li>Ning.com </li></ul><ul><li>Facebook Fanpage </li></ul>...
Social Media Policies <ul><li>Employees are  LIABLE  for what they publish (Libel, Slander, Plagiarism) </li></ul><ul><li>...
The Internet never forgets. Dan Phelan-Litchfield Insurance Group
Don’t Feed the Trolls Dan Phelan-Litchfield Insurance Group
Who To Learn More From? <ul><li>www.Hubspot.com </li></ul><ul><li>www.sethgodin.typepad.com </li></ul><ul><li>www.chrisbro...
<ul><li>Q&A </li></ul>Dan Phelan-Litchfield Insurance Group dphelan.com facebook.com/DanPPhelan linkedin.com/in/danphelan ...
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Chamber of Commerce Social Media Presentation

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September 14, 2010 Chamber of Commerce Social Media Seminar

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Transcript of "Chamber of Commerce Social Media Presentation"

  1. 1. Social Media What It Is and Why You Need to be a Part of It
  2. 2. <ul><li>About the speaker: </li></ul><ul><li>Dan Phelan, Commercial Lines Account Executive </li></ul><ul><li>Dan is responsible for helping his clients with claims, coverage issues, and loss control. He was one of the first members of Construction Risk Advisors team to earn the professional designation of CRIS (Construction Risk Insurance Specialist). Joining Construction Risk Advisors after four years in the ski industry, he is also a Certified Workers’ Comp Advisor (CWCA), and earned a CLCS (Commercial Lines Coverage Specialist) at the Hartford School of Insurance. Dan is the author of a blog about construction, insurance, marketing, and whatever else is on his mind when he gets bored. </li></ul>Dan Phelan-Litchfield Insurance Group
  3. 3. <ul><li>“ Social media is the use of technology combined with social interaction to create or co-create value.” </li></ul><ul><li>– John Jantsch </li></ul>Dan Phelan-Litchfield Insurance Group
  4. 4. <ul><li>“ These conversations are going to occur whether you like it or not…you can learn from that, and you can be a better company by listening and being involved in that conversation.” </li></ul><ul><li>-Michael Dell </li></ul>Dan Phelan-Litchfield Insurance Group
  5. 5. Social Media Platforms Dan Phelan-Litchfield Insurance Group
  6. 6. Why Should My Business be Involved? <ul><li>All of your competitors will be in this space </li></ul><ul><li>All of your prospects will be in this space </li></ul><ul><li>All of your vendors will be in this space </li></ul><ul><li>All of your clients will be in this space </li></ul><ul><li>It’s Free. Get here first. </li></ul>Dan Phelan-Litchfield Insurance Group
  7. 7. Bare Minimum <ul><li>Register the URL (dot coms are best) </li></ul><ul><li>Facebook Fanpage </li></ul><ul><li>Twitter </li></ul><ul><li>Blog-Wordpress/Blogger/TypePad </li></ul>Dan Phelan-Litchfield Insurance Group
  8. 8. Google/Gmail <ul><li>Google Reader </li></ul><ul><li>Google Docs </li></ul><ul><li>Google Maps </li></ul><ul><li>Google Calendar </li></ul><ul><li>Gchat </li></ul><ul><li>Google Buzz </li></ul><ul><li>1 st Look at New Google Technology </li></ul><ul><li>Smartphone Apps </li></ul>Dan Phelan-Litchfield Insurance Group
  9. 9. Which Platforms Should My Company Use?? Dan Phelan-Litchfield Insurance Group Company Website Facebook Twitter LinkedIn Blog YouTube
  10. 10. Thought Leadership and the immediate spread of IDEAS Dan Phelan-Litchfield Insurance Group
  11. 11. Dan Phelan-Litchfield Insurance Group
  12. 12. Connect & Share Dan Phelan-Litchfield Insurance Group
  13. 13. Dan Phelan-Litchfield Insurance Group
  14. 14. Real Time,Location Based Search Dan Phelan-Litchfield Insurance Group
  15. 15. SEO Search Engine Optimization <ul><li>Link to as many other reputable sources as possible </li></ul><ul><li>Publish SOMETHING daily </li></ul><ul><li>Keywords </li></ul><ul><li>Goal: </li></ul><ul><li>GET FOUND! </li></ul>Dan Phelan-Litchfield Insurance Group
  16. 16. Facebook <ul><li>1 st Most Trafficked Site in the WORLD </li></ul><ul><li>500,000,000 users in 180 Countries </li></ul>Dan Phelan-Litchfield Insurance Group
  17. 17. <ul><li>FIVE HUNDRED MILLION </li></ul>Dan Phelan-Litchfield Insurance Group If Facebook was a country, it would be the 3rd most populated in the world, right after China and India
  18. 18. Users spend 700 Billion (700,000,000,000) minutes a month on the site Dan Phelan-Litchfield Insurance Group
  19. 19. <ul><li>More than 500 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 3 billion photos uploaded to the site each month </li></ul><ul><li>More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 3 million active Pages on Facebook </li></ul><ul><li>More than 1.5 million local businesses have active Pages on Facebook </li></ul><ul><li>More than 20 million people become fans of Pages each day </li></ul><ul><li>Pages have created more than 5.3 billion fans </li></ul>Dan Phelan-Litchfield Insurance Group
  20. 20. Politics, Religion, and Apps <ul><li>Talk about them on your own time. </li></ul>Dan Phelan-Litchfield Insurance Group
  21. 21. Facebook Fanpage Dan Phelan-Litchfield Insurance Group
  22. 22. Fan Distribution for Facebook Pages Dan Phelan-Litchfield Insurance Group
  23. 23. LinkedIn <ul><li>Professional Networking </li></ul><ul><li>Not “Facebook for Adults” </li></ul><ul><li>The New Resume (Online and Off) </li></ul><ul><li>Industry Specific Groups </li></ul>Dan Phelan-Litchfield Insurance Group
  24. 24. Linkedin Answers <ul><li>Free Professional Advice </li></ul><ul><li>Network Building </li></ul><ul><li>Thought Leadership </li></ul>Dan Phelan-Litchfield Insurance Group
  25. 25. Testimonials <ul><li>Better to give, than receive </li></ul><ul><li>Be genuine. </li></ul>Dan Phelan-Litchfield Insurance Group
  26. 26. Twitter <ul><li>Microblogging site consisting of posts 140 characters or less in length </li></ul><ul><li>Understand your audience, and give them the content they want </li></ul><ul><li>Use it to listen to what your customers and clients are saying about your brand in real time and respond in real time </li></ul>Dan Phelan-Litchfield Insurance Group
  27. 27. Content & Links (tinyurl.com) Dan Phelan-Litchfield Insurance Group
  28. 28. What to “Tweet” about <ul><li>Interesting articles about your business or industry that aren’t self-serving </li></ul><ul><li>Links to articles, videos, or pictures that would interest your ‘followers’ </li></ul><ul><li>Remarkable content regardless of how it relates to your business or industry </li></ul>Dan Phelan-Litchfield Insurance Group
  29. 29. Following and Followers <ul><li>Search.twitter.com </li></ul><ul><li>Find people to follow via the followers of thought leaders in your industry or niche </li></ul><ul><li>Follow people based on interest, not out of courtesy. </li></ul>Dan Phelan-Litchfield Insurance Group
  30. 30. Twitter Lingo <ul><li>DM =Direct Message (email) </li></ul><ul><li>RT =ReTweet (repost someone else’s tweet) </li></ul><ul><li>@reply (comment or reply for the original poster to see) </li></ul><ul><li># hashtag to relate your post to a specific topic (#idol) </li></ul>Dan Phelan-Litchfield Insurance Group
  31. 31. BLOGS & BLOGGING Dan Phelan-Litchfield Insurance Group
  32. 32. Research First <ul><li>Run a “Google Blogsearch” for your industry </li></ul><ul><li>Find other blogs that have the look and feel that you want for yours </li></ul>Dan Phelan-Litchfield Insurance Group
  33. 33. Blogging <ul><li>Web+Log=Blog </li></ul><ul><li>Write content that you’d read if someone else wrote it </li></ul><ul><li>Stay on topic </li></ul><ul><li>Write one about things you enjoy to get your feet wet and learn how it works </li></ul>Dan Phelan-Litchfield Insurance Group
  34. 34. Where do I start? <ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>TypePad </li></ul><ul><li>Talk to your webmaster or IT person about adding blogging software to your webpage (SEO!) </li></ul>Dan Phelan-Litchfield Insurance Group
  35. 35. What to Blog About <ul><li>Questions clients/prospects have asked you </li></ul><ul><li>Top 10 Lists: (top 10 reasons, top 10 ways, top 10 best…) </li></ul><ul><li>Write about your industry more than your product </li></ul>Dan Phelan-Litchfield Insurance Group
  36. 36. Post Consistently <ul><li>Stick to a reasonable schedule </li></ul><ul><li>Marathon, not a sprint </li></ul><ul><li>Patience </li></ul>Dan Phelan-Litchfield Insurance Group
  37. 37. Dan Phelan-Litchfield Insurance Group
  38. 38. Dan Phelan-Litchfield Insurance Group
  39. 39. Internal Social Media Networks <ul><li>Yammer.com </li></ul><ul><li>Ning.com </li></ul><ul><li>Facebook Fanpage </li></ul><ul><li>Twitter List </li></ul><ul><li>Require a login </li></ul><ul><li>Keep it professional </li></ul><ul><li>Encourage buy in from the top </li></ul>Dan Phelan-Litchfield Insurance Group
  40. 40. Social Media Policies <ul><li>Employees are LIABLE for what they publish (Libel, Slander, Plagiarism) </li></ul><ul><li>Check facts BEFORE publishing </li></ul><ul><li>Employees must note that they are employed by your company and their views are entirely their own </li></ul>Dan Phelan-Litchfield Insurance Group
  41. 41. The Internet never forgets. Dan Phelan-Litchfield Insurance Group
  42. 42. Don’t Feed the Trolls Dan Phelan-Litchfield Insurance Group
  43. 43. Who To Learn More From? <ul><li>www.Hubspot.com </li></ul><ul><li>www.sethgodin.typepad.com </li></ul><ul><li>www.chrisbrogan.com </li></ul><ul><li>www.mashable.com </li></ul>Dan Phelan-Litchfield Insurance Group
  44. 44. <ul><li>Q&A </li></ul>Dan Phelan-Litchfield Insurance Group dphelan.com facebook.com/DanPPhelan linkedin.com/in/danphelan twitter.com/dphelan
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