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Chamber of Commerce Social Media Presentation

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September 14, 2010 Chamber of Commerce Social Media Seminar

September 14, 2010 Chamber of Commerce Social Media Seminar

Published in: Technology

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  • 1. Social Media What It Is and Why You Need to be a Part of It
  • 2.
    • About the speaker:
    • Dan Phelan, Commercial Lines Account Executive
    • Dan is responsible for helping his clients with claims, coverage issues, and loss control. He was one of the first members of Construction Risk Advisors team to earn the professional designation of CRIS (Construction Risk Insurance Specialist). Joining Construction Risk Advisors after four years in the ski industry, he is also a Certified Workers’ Comp Advisor (CWCA), and earned a CLCS (Commercial Lines Coverage Specialist) at the Hartford School of Insurance. Dan is the author of a blog about construction, insurance, marketing, and whatever else is on his mind when he gets bored.
    Dan Phelan-Litchfield Insurance Group
  • 3.
    • “ Social media is the use of technology combined with social interaction to create or co-create value.”
    • – John Jantsch
    Dan Phelan-Litchfield Insurance Group
  • 4.
    • “ These conversations are going to occur whether you like it or not…you can learn from that, and you can be a better company by listening and being involved in that conversation.”
    • -Michael Dell
    Dan Phelan-Litchfield Insurance Group
  • 5. Social Media Platforms Dan Phelan-Litchfield Insurance Group
  • 6. Why Should My Business be Involved?
    • All of your competitors will be in this space
    • All of your prospects will be in this space
    • All of your vendors will be in this space
    • All of your clients will be in this space
    • It’s Free. Get here first.
    Dan Phelan-Litchfield Insurance Group
  • 7. Bare Minimum
    • Register the URL (dot coms are best)
    • Facebook Fanpage
    • Twitter
    • Blog-Wordpress/Blogger/TypePad
    Dan Phelan-Litchfield Insurance Group
  • 8. Google/Gmail
    • Google Reader
    • Google Docs
    • Google Maps
    • Google Calendar
    • Gchat
    • Google Buzz
    • 1 st Look at New Google Technology
    • Smartphone Apps
    Dan Phelan-Litchfield Insurance Group
  • 9. Which Platforms Should My Company Use?? Dan Phelan-Litchfield Insurance Group Company Website Facebook Twitter LinkedIn Blog YouTube
  • 10. Thought Leadership and the immediate spread of IDEAS Dan Phelan-Litchfield Insurance Group
  • 11. Dan Phelan-Litchfield Insurance Group
  • 12. Connect & Share Dan Phelan-Litchfield Insurance Group
  • 13. Dan Phelan-Litchfield Insurance Group
  • 14. Real Time,Location Based Search Dan Phelan-Litchfield Insurance Group
  • 15. SEO Search Engine Optimization
    • Link to as many other reputable sources as possible
    • Publish SOMETHING daily
    • Keywords
    • Goal:
    • GET FOUND!
    Dan Phelan-Litchfield Insurance Group
  • 16. Facebook
    • 1 st Most Trafficked Site in the WORLD
    • 500,000,000 users in 180 Countries
    Dan Phelan-Litchfield Insurance Group
  • 17.
    • FIVE HUNDRED MILLION
    Dan Phelan-Litchfield Insurance Group If Facebook was a country, it would be the 3rd most populated in the world, right after China and India
  • 18. Users spend 700 Billion (700,000,000,000) minutes a month on the site Dan Phelan-Litchfield Insurance Group
  • 19.
    • More than 500 million active users
    • 50% of our active users log on to Facebook in any given day
    • More than 35 million users update their status each day
    • More than 3 billion photos uploaded to the site each month
    • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    • More than 3.5 million events created each month
    • More than 3 million active Pages on Facebook
    • More than 1.5 million local businesses have active Pages on Facebook
    • More than 20 million people become fans of Pages each day
    • Pages have created more than 5.3 billion fans
    Dan Phelan-Litchfield Insurance Group
  • 20. Politics, Religion, and Apps
    • Talk about them on your own time.
    Dan Phelan-Litchfield Insurance Group
  • 21. Facebook Fanpage Dan Phelan-Litchfield Insurance Group
  • 22. Fan Distribution for Facebook Pages Dan Phelan-Litchfield Insurance Group
  • 23. LinkedIn
    • Professional Networking
    • Not “Facebook for Adults”
    • The New Resume (Online and Off)
    • Industry Specific Groups
    Dan Phelan-Litchfield Insurance Group
  • 24. Linkedin Answers
    • Free Professional Advice
    • Network Building
    • Thought Leadership
    Dan Phelan-Litchfield Insurance Group
  • 25. Testimonials
    • Better to give, than receive
    • Be genuine.
    Dan Phelan-Litchfield Insurance Group
  • 26. Twitter
    • Microblogging site consisting of posts 140 characters or less in length
    • Understand your audience, and give them the content they want
    • Use it to listen to what your customers and clients are saying about your brand in real time and respond in real time
    Dan Phelan-Litchfield Insurance Group
  • 27. Content & Links (tinyurl.com) Dan Phelan-Litchfield Insurance Group
  • 28. What to “Tweet” about
    • Interesting articles about your business or industry that aren’t self-serving
    • Links to articles, videos, or pictures that would interest your ‘followers’
    • Remarkable content regardless of how it relates to your business or industry
    Dan Phelan-Litchfield Insurance Group
  • 29. Following and Followers
    • Search.twitter.com
    • Find people to follow via the followers of thought leaders in your industry or niche
    • Follow people based on interest, not out of courtesy.
    Dan Phelan-Litchfield Insurance Group
  • 30. Twitter Lingo
    • DM =Direct Message (email)
    • RT =ReTweet (repost someone else’s tweet)
    • @reply (comment or reply for the original poster to see)
    • # hashtag to relate your post to a specific topic (#idol)
    Dan Phelan-Litchfield Insurance Group
  • 31. BLOGS & BLOGGING Dan Phelan-Litchfield Insurance Group
  • 32. Research First
    • Run a “Google Blogsearch” for your industry
    • Find other blogs that have the look and feel that you want for yours
    Dan Phelan-Litchfield Insurance Group
  • 33. Blogging
    • Web+Log=Blog
    • Write content that you’d read if someone else wrote it
    • Stay on topic
    • Write one about things you enjoy to get your feet wet and learn how it works
    Dan Phelan-Litchfield Insurance Group
  • 34. Where do I start?
    • Wordpress
    • Blogger
    • TypePad
    • Talk to your webmaster or IT person about adding blogging software to your webpage (SEO!)
    Dan Phelan-Litchfield Insurance Group
  • 35. What to Blog About
    • Questions clients/prospects have asked you
    • Top 10 Lists: (top 10 reasons, top 10 ways, top 10 best…)
    • Write about your industry more than your product
    Dan Phelan-Litchfield Insurance Group
  • 36. Post Consistently
    • Stick to a reasonable schedule
    • Marathon, not a sprint
    • Patience
    Dan Phelan-Litchfield Insurance Group
  • 37. Dan Phelan-Litchfield Insurance Group
  • 38. Dan Phelan-Litchfield Insurance Group
  • 39. Internal Social Media Networks
    • Yammer.com
    • Ning.com
    • Facebook Fanpage
    • Twitter List
    • Require a login
    • Keep it professional
    • Encourage buy in from the top
    Dan Phelan-Litchfield Insurance Group
  • 40. Social Media Policies
    • Employees are LIABLE for what they publish (Libel, Slander, Plagiarism)
    • Check facts BEFORE publishing
    • Employees must note that they are employed by your company and their views are entirely their own
    Dan Phelan-Litchfield Insurance Group
  • 41. The Internet never forgets. Dan Phelan-Litchfield Insurance Group
  • 42. Don’t Feed the Trolls Dan Phelan-Litchfield Insurance Group
  • 43. Who To Learn More From?
    • www.Hubspot.com
    • www.sethgodin.typepad.com
    • www.chrisbrogan.com
    • www.mashable.com
    Dan Phelan-Litchfield Insurance Group
  • 44.
    • Q&A
    Dan Phelan-Litchfield Insurance Group dphelan.com facebook.com/DanPPhelan linkedin.com/in/danphelan twitter.com/dphelan