Ch4

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Ch4

  1. 1. Capter 4: Building Blocks of Graphic Design <ul><li>White Space
  2. 2. Sinks
  3. 3. Vertical White Space
  4. 4. Rules
  5. 5. Borders </li></ul>By Daniel Clements <ul><li>Boxes
  6. 6. Drop Shadows
  7. 7. Screens
  8. 8. Bleeds </li></ul>
  9. 9. White Space <ul><li>Page space that is free of text or artwork
  10. 10. Black space is a photo or illustration
  11. 11. Gray space is text
  12. 12. Eye's move to white space after Black
  13. 13. White space makes text seem less intimidating </li></ul><ul><li>Use whitespace to draw reader to Headline </li><ul><ul><li>Better way to attract attention than type size </li></ul></ul></ul><ul><ul><ul><li>Wide margins draw attention to center
  14. 14. Indents and space between paragraphs </li></ul></ul></ul><ul><ul><ul><ul><ul><ul><li>Makes test more inviting </li></ul></ul></ul></ul></ul></ul>
  15. 15. Sinks White space at top of page, draws attention to gray space underneath it Consistent sink from page to page to be harmonious
  16. 16. Vertical White Space Makes text more approachable Opens up page Makes room for elements like sidebars and illustrations, or pull quotes
  17. 17. Rules Emphasize or frame page elements Seperate page elements Downrules used to seperate columns Draw attention to pull quotes Thick rules are attention getters Thin rules used in businesslike documents
  18. 18. Borders Frame the space where text and artwork appear Partial borders sometimes used
  19. 19. Boxes Used to separate or isolate elements on the page Not used for emphasis, just separation Used for sidebars, tables, extra information Don't overly decorate boxes Don't draw unneeded attention
  20. 20. Drop Shadows Attention-getting 3d effect Tend to be overused
  21. 21. Screens Underlying color Adds color and contrast to a document Make document look more inviting Set apart boxed text Use for every other line of a table
  22. 22. Bleeds Printed image extended all the way to the edge of a page Impart an artistic look Perceives the page as a window, shows portion of scene Images that bleed look larger and more important, less isolated Horizontal rules that bleed add continuity to a spread

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