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Etch Group

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  • 1. Digital Architects
  • 2. ABOUT US » Digital NativesWhy work with Etch‣ Digital natives, we breathe digital and can identify brand opportunities‣ Ensure digital works by integrating it with your marketing process‣ We don’t sell CMS or Technology, so we offer best fit, not best margin‣ Broad experience with a range of brand requirements‣ Business minded, we’re here to make people money
  • 3. ABOUT US » Who we’ve helped
  • 4. ABOUT US“ Companies need to understand what’s driving people to their digital spaces” Forrester Inc.
  • 5. SERVICES » Our focusEtch focus on finding innovative digital opportunities based onresearch, business strategy and technological understanding. Start here Desirability (people) Innovative Opportunities Emotional Rational Viability Feasibility (business) (technology)
  • 6. SERVICES » ProcessThe 3 phases of Etch’sstrategic process Research Listen, Observe & Review Make Plan Design & Act Think & Document
  • 7. SERVICES » ProcessA rational approach todigital process Analyse Consumer Measure Research Ideation Activate Research Scoping Launch Make Plan Prototypes Develop Design Usability Speci cation
  • 8. SERVICES » ProcessEnsure business objectives are front of mind Analyse Consumer Measure Research Ideation Activate Research Scoping Launch Make Plan Prototypes Develop Design Usability Speci cation Digital Strategy
  • 9. SERVICESWhere does Etch fit in the process Your brand Etch Interactive Digital / Social ROI Business Brand Behavioural Digital Channel Project Marketing Measurement Planning Position Research Planning Architecture & Strategy & Review Prototyping Media Service Search Planning IT / CRM Usability Production & & Advertising Innovation SEO / SEM Systems Testing Maintenance ATL Agencies Creative Specialists Web Developers
  • 10. SERVICESWhat services do Etch provide?‣ Digital Strategy ‣ Information Architecture‣ Audience Research ‣ Site Mapping / Labelling‣ Behavioural Segmentation ‣ Prototypes / Wireframing‣ Mental Modelling ‣ Usability Testing‣ User Experience Mapping ‣ Projects Advocacy‣ Channel Planning ‣ IT System Selection‣ Innovative Concepts ‣ Briefs / Timelines / Budgets‣ Activation Planning ‣ Supplier Selection‣ Social Amplification ‣ Web Site Optimisation‣ Measurement Models Search Engine Visibility
  • 11. SERVICES » ProcessEtch focus on creating great experiences for yourcustomers that will result in more sales Analyse Consumer Consumer Measure Research Research Ideation Ideation Activate Research Scoping Scoping Experience Launch Design Make Plan Prototypes Prototypes Develop Design Usability Usability Speci cation
  • 12. ETCHSustainabilityVictoria
  • 13. ETCH » How we’ve helpedSustainability Victoria (SV)‣ What we did ‣ Business analysis ‣ Behavioural Research ‣ User Experience ‣ Project Scoping ‣ Prototyping and Usability Design ‣ Vendor selection ‣ Client Advocacy ‣ Project Consultants
  • 14. ETCH » SV - GreenHouse Projects
  • 15. ETCH » SV - Premier Sustainability Awards
  • 16. ETCHTAC - How safe isyour car?
  • 17. ETCH » How we’ve helpedTAC - How safe is your car scoping‣ What we did ‣ Scope the search tool ‣ Consumer research ‣ Discovery workshop ‣ Idea sketching ‣ Information architecture ‣ Interactive prototype ‣ Usability testing ‣ Vendor selection ‣ Client advocacy
  • 18. ETCH » TACSubtitle
  • 19. ETCHYering StationRathbone Wine Group
  • 20. ETCH » How we’ve helpedYering Station‣ What we did ‣ Digital Strategy & Scoping ‣ Consumer research ‣ Experience mapping ‣ Interactive Prototype ‣ Functional specification ‣ 5 brand site designs ‣ Client advocacy ‣ Digital marketing ‣ CRM Development
  • 21. ETCH » Yering Station
  • 22. ETCH » Yering Station
  • 23. ETCH » Yering Station
  • 24. ETCH » Yering Station
  • 25. ETCH » Rathbone Wine Group
  • 26. SERVICES“ For FedEx, the customer experience is becoming more important than the product.” Janice Brown, Manager of channel strategy at FedEx
  • 27. THANK YOUGet in touchAlex White Dan Oxnamalex@etchgroup.com dan@etchgroup.com+61 402 042 459 +61 401 765 447Follow @alexthinking Follow @dano