0
social business x social media
beyond technologies
- Global Social Business Summit 2010-
what
we do
Once upon a time, 2 people
Explore new
community based
business for/with
social impact
Once upon a time, a project
a social business which fits with Danone’s
mission
5
Nutrition for
kids
France
ISOMIR
Access to
water
ACCELERATE : toward 10 projects in 2010
Local COMMUNITY Based Business
Entreprise
& Pauvreté
Porvenir
Co-construction : partners on the fieldCo-build with a COMMUNITY of
partners from the field
Animate a COMMUNITY of
Fans & Activists
Social Business
X
Social Media
Create and animate a network
Interactive
Transparent
Social
Toward New Capitalism
(Facebook Application ‘09)
1. Attract – (résolutions 2009)
2. Discover (diaporama)
3. Test yourself ...
Facebook French Application Contest
Creativity
Market size
Social/utililty
Expressive
Intuitive
Potential
what
we learned
#1. Time constraints and time zone
#2. Dare to be provocative !
#3. Tiny brand for a huge cause
#4. Drive your people in
#...
Pour un nouveau capitalisme
(Application Facebook 10)
What is wrong
with people ?
Promote Debate Engage
danone.communities reached 100 k contacts
& initiated a dynamic toward “enrollment” for
SB
Media Cov...
How converting interest into support for SB ?
… building TRUST within our communities !
=
{ (Reference x Consistence x Coh...
Social media is
about social networks
what are about
PEOPLE
What if people
who like to do
what they want
would do what
they want ?
From
Community
Management
to
Community
Empowerment
120 people, 10 creative meet-ups
Ré s e a u in te r na tio na l : n o u s a nim o ns u n r é s e a u d e c o m m u na u té s d a n s p l u s ie u r s p a y...
Building an Organic Movement,
by and for the communities
Sociocracy
Self-autonomy Concrete projects
Activists
Connectors
E...
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Social Media & Social Business GSBS2010

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presentation of danone.communities
Key learnings on social media for social business
From community management to community empowerement
www.danonecommunities.com

Published in: Business, Technology
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  • Transcript of "Social Media & Social Business GSBS2010"

    1. 1. social business x social media beyond technologies - Global Social Business Summit 2010-
    2. 2. what we do
    3. 3. Once upon a time, 2 people Explore new community based business for/with social impact
    4. 4. Once upon a time, a project a social business which fits with Danone’s mission
    5. 5. 5 Nutrition for kids France ISOMIR Access to water ACCELERATE : toward 10 projects in 2010
    6. 6. Local COMMUNITY Based Business
    7. 7. Entreprise & Pauvreté Porvenir Co-construction : partners on the fieldCo-build with a COMMUNITY of partners from the field
    8. 8. Animate a COMMUNITY of Fans & Activists
    9. 9. Social Business X Social Media
    10. 10. Create and animate a network Interactive Transparent Social
    11. 11. Toward New Capitalism (Facebook Application ‘09) 1. Attract – (résolutions 2009) 2. Discover (diaporama) 3. Test yourself (quizz) 4. Apply (contest) 5. Vote & Support (votes)
    12. 12. Facebook French Application Contest Creativity Market size Social/utililty Expressive Intuitive Potential
    13. 13. what we learned
    14. 14. #1. Time constraints and time zone #2. Dare to be provocative ! #3. Tiny brand for a huge cause #4. Drive your people in #5. Notifications : various and frequent ! #6. Several invitation modes (Push) #7. Start with a little ad campaign #8. Innovation is a processus : don’t stop it #9. Users are active partners ! #10. People love Pr.Yunus #11. We are what we share #12. Surprise is always good 12 learnings to link Social & Viral
    15. 15. Pour un nouveau capitalisme (Application Facebook 10)
    16. 16. What is wrong with people ?
    17. 17. Promote Debate Engage danone.communities reached 100 k contacts & initiated a dynamic toward “enrollment” for SB Media Coverage attending Conferences 100 x50 people the Web Estimation 100 000 (facebook, twitter, flickr, blogs) Subscribers 75 m€ 2200 = ¼ Danoners France 300 french individuals Internal communication 90% Danone in France 10% Danone Worldwide our On-line Community 15 000 visitors / trim 4min / visits 25% international 500 fans Events organised 10 x 100 people 2 x 2000 people Academics +40% +100% +40% Volunteers 30 experts 50 partners 100 helpers 100 000 15 000 2 500 ~ → → →→ → → ~ →
    18. 18. How converting interest into support for SB ? … building TRUST within our communities ! = { (Reference x Consistence x Coherence x Freedom ) + … + (Test x Learn) +…} Promote Debate Engage Trus t ? ?
    19. 19. Social media is about social networks what are about PEOPLE
    20. 20. What if people who like to do what they want would do what they want ?
    21. 21. From Community Management to Community Empowerment
    22. 22. 120 people, 10 creative meet-ups
    23. 23. Ré s e a u in te r na tio na l : n o u s a nim o ns u n r é s e a u d e c o m m u na u té s d a n s p l u s ie u r s p a ys . Ac tio n s te r r a in s : no s m e m br e s p e u v e n t s ’in v e s tir d ir e c te m e n t s u r l e te r r a in d a n s l e u r p a ys . Fo r m a tio n e t a u to n o m is a tio n : d a n o ne .c o m m u nitie s s o u tie n t d e s m é c a n iq u e s d ’a p p r e ntis s a g e e t d ’a u to no m is a tio n ( e m p o w e r m e nt) . Inc u ba tio n d e p r o je ts : n o u s a c c o m p a g no n s d e s p r o je ts d o nt d e s m e m br e s d e l a c o m m u na u té o n t é té à l ’initia tiv e . Str u c tu r e d u f e l l o w s hip : no u s a v o ns m is e n p l a c e u n s y s tè m e d e v a l o r is a tio n d u niv e a u d ’im p l ic a tio n d e no s m e m br e s , à to u s l e s n iv e a u x O n-l ine kno w l e d g e c e n te r : l e s m e m br e s d e no tr e c o m m u na u té o n t a c c è s à d e s r e s s o u r c e s ( o u til s e t in f o r m a tio n ) l ié s à n o s p r o je ts , e n l ig ne e t o u v e r te s à to u s . Ge n Y Mo v e m e n t : d a no n e .c o m m u nitie s m è ne d e s a c tio n s s p é c if iq u e s a u p r è s d e l a Gé né r a tio nY ( é tu d ia nts e t je u ne s a c tif s ) Re c he r c h e a c a d é m iq u e : d a no ne .c o m m u n itie s s o u tie nt l a r e c he r c h e a c a d é m iq u e Im p l ic a tio n Da n o n e r s : l e s Da no ne r s o nt l a p o s s ibil ité d e s ’inv e s tir a u s e in d e d a no n e .c o m m u nitie s e t p a r ta g e r a ins i l e u r e x p e r tis e Inv e s tis s e u r s : l a c o m m u n a u té d e s inv e s tis s e u r s c o n na it u n e f o r te c r o is s a nc e g r â c e à l a m is e e n p l a c e d ’u n e o r g a nis a tio n e f f ic a c e d e l e v é e d e f o nd s Mis e e n r é s e a u d e r é s e a u x : d a n o ne .c o m m u nitie s a id e à l a m is e e n r é s e a u d e s e s m e m br e s a v e c d ’a u tr e s c o m m u na u té s , d a n s u n e s p r it d ’o u v e r tu r e e t v a l o r is a n t l a d iv e r s ité . Inno v a tio n e t c r é d ibil ité : d a no ne .c o m m u n itie s  f a v o r is e l ’é c l a ir a g e d ’«  In -no v a tio ns m a r q u a nte s  » e t p a r tic ip a n t à l a c r é d ibil is a tio n d u So c ia l Bu s in e s s c o m m e m o d è l e p o u r d e m a in. Au c o e u r d e s p r o je ts : l e s m e m br e s d e d a no ne .c o m m u nitie s o n t a c c è s à u n e inf o r m a tio n c l a ir e e t f o u r nie s u r c h a c u n d e s p r o je ts s o u te nu s p a r l e f o n d s . Im p a c t So c ia l : l ’im p a c t s o c ia l d e s p r o je ts d a n o ne .c o m m u nitie s e s t e x p l ic ite . Entr e p r is e e t tr a ns f o r m a tio n : l e s o c ia l bu s ine s s ins p ir e d ’a u tr e s e n tr e p r is e s s u r d e s c h e m ins d e tr a ns f o r m a tio n 500 ideas, 16 streams, 6 circles Gen Y Social Money Incub- acteurs Innov- acteurs Feel Wow SB Knowledge Centre
    24. 24. Building an Organic Movement, by and for the communities Sociocracy Self-autonomy Concrete projects Activists Connectors Equivalence No objection No candidates Double link Synergies with the fields
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