NutriGo, China<br />Fight rural malnutrition of children from 6 months to 3 years<br /><ul><li>Context: 27.6M of lower inc...
Nutri Go project aims at selling YingYangBao, an efficient complementary food supplement recognized by the Chinese governm...
Enhance women’s nutritional knowledge and income
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NutriGo, China

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NutriGo, China

  1. 1. NutriGo, China<br />Fight rural malnutrition of children from 6 months to 3 years<br /><ul><li>Context: 27.6M of lower income Chinese rural babies are at malnutrition risk (2008)
  2. 2. Nutri Go project aims at selling YingYangBao, an efficient complementary food supplement recognized by the Chinese government, through a social business.</li></ul>Social & Economic Goals<br /><ul><li>Improve nutrition to reduce anemia
  3. 3. Enhance women’s nutritional knowledge and income
  4. 4. Reach breakeven per province in year 5
  5. 5. Penetration of at least 1/3 of rural familier with children <5 in the covered area</li></ul>Social Business Day 2011<br />
  6. 6. NutriGo, China<br /><ul><li>Key players</li></ul>Danone Baby Nutrition China, One Foundation and You Cheng NGOs and the ISLI Early Childhood Development Committee<br />danone.communities will invest in NutriGo in 2011<br /><ul><li>Next steps
  7. 7. Build a solid social business example for one province (200,000 babies)
  8. 8. Start a pilot in selected counties/villages end of 2011
  9. 9. 5 years ambition
  10. 10. 1M babies to use YingYangBao
  11. 11. 2M women to receive nutrition education
  12. 12. 3,000 women to work as nutrition advocates</li></ul>Social Business Day 2011<br />
  13. 13. Social Business Day 2011<br />

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