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NutriGo, China
NutriGo, China
NutriGo, China
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NutriGo, China

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  • 1. NutriGo, China<br />Fight rural malnutrition of children from 6 months to 3 years<br /><ul><li>Context: 27.6M of lower income Chinese rural babies are at malnutrition risk (2008)
  • 2. Nutri Go project aims at selling YingYangBao, an efficient complementary food supplement recognized by the Chinese government, through a social business.</li></ul>Social & Economic Goals<br /><ul><li>Improve nutrition to reduce anemia
  • 3. Enhance women’s nutritional knowledge and income
  • 4. Reach breakeven per province in year 5
  • 5. Penetration of at least 1/3 of rural familier with children <5 in the covered area</li></ul>Social Business Day 2011<br />
  • 6. NutriGo, China<br /><ul><li>Key players</li></ul>Danone Baby Nutrition China, One Foundation and You Cheng NGOs and the ISLI Early Childhood Development Committee<br />danone.communities will invest in NutriGo in 2011<br /><ul><li>Next steps
  • 7. Build a solid social business example for one province (200,000 babies)
  • 8. Start a pilot in selected counties/villages end of 2011
  • 9. 5 years ambition
  • 10. 1M babies to use YingYangBao
  • 11. 2M women to receive nutrition education
  • 12. 3,000 women to work as nutrition advocates</li></ul>Social Business Day 2011<br />
  • 13. Social Business Day 2011<br />

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