Digital PR in Black and White
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Digital PR in Black and White

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A presentation on Digital PR given at the PRCA careers conference on 1st March 2012. Explaining why we are on the edge of a PR revolution, why we should rip up the PR rulebook and why NOW is the best ...

A presentation on Digital PR given at the PRCA careers conference on 1st March 2012. Explaining why we are on the edge of a PR revolution, why we should rip up the PR rulebook and why NOW is the best time to be in PR.

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Digital PR in Black and White Digital PR in Black and White Presentation Transcript

  • DIGITAL PR IN BLACK AND WHITE and a touch of red @dannywhatmough
  • Hi.
  • Today, I’m going to tell you why now is the besttime to be in PR
  • But first...
  • 3 bombshells
  • 1. There is no such thing as digital PR
  • There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  • There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  • 1982We were still posting press releases
  • 1992They were still coming through on FAX machines
  • 2002Email had arrived. It was a revolution.
  • But therevolutionis only just beginning
  • Now is the best timeto be in PR
  • Why?
  • There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  • Soon...
  • There will be no such thing as social media.
  • Everything is digital
  • Everything will be social
  • This is goodnews for PR
  • In the olden days[remember those faxed press releases?]
  • Content SHOUTING!!! Audience
  • EngagementContent Community
  • EngagementContent Community
  • 2. Great companies don’t need PR
  • PR is all aboutbusiness
  • To understand PR, you need to understand business
  • As a business......What setsyou apart?
  • Yourrelationship with your customers
  • Do you LOVE them?
  • If you don’t, why should they LOVE you?
  • Here’s asecret...
  • Great companiesdo their own PR
  • EVERY.SINGLE. DAY.
  • They LOVE their customers andtheir customersLOVE them back
  • "Some people say,Give the customerswhat they want. Butthat’s not myapproach. Our job isto figure out whatthey’re going to wantbefore they do.”
  • “Weve been asked by a lotof people how weve grownso quickly, and the answeris actually really simple...Weve aligned the entireorganization around onemission: to provide the bestcustomer service possible.Internally, we call this ourWOW philosophy.”
  • OK, but whatdoes that meanfor PR?
  • Remember thefaxed pressreleases?
  • B
  • B
  • B
  • Companies needto build directrelationshipswith theircustomers
  • ...and PR canhelp like neverbefore
  • 3. Forget everything you’ve learned about PR
  • It’s time to rip up the rulebook
  • Great PR has been and is still aboutthree things...
  • 1. Influence
  • 2. Reputation
  • 3. Relationships
  • These three thingsare more relevant now than ever before
  • Now is the best timeto be in PR
  • Because theway we dothings CAN change
  • ContentCommunicationEngagementMeasurement
  • How to succeed in PR in 2012
  • 1. Be creativeway possible] [in every
  • 2. Network [online and offline]
  • 3. Learn business[how it ticks]
  • 4. Think [outside the box]
  • 5. Try newthings[without fail]
  • Now is the best timeto be in PR
  • Thank you @dannywhatmough dannyw@emlwildfire.comThis work by Danny Whatmough is licensed under a Creative Commons Attribution 3.0 Unported License.