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5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
5 social media home truths
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5 social media home truths

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A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_media

A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_media

Published in: Business
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  • Forrester say digital disappearingMeEML Wildfire PR a natural place for these discussions
  • Think we all need to stop drinking the kool aidBe realistic about social media – what it can and can’t do
  • We’re going through a maturing phasePeople are realising where it can and can’t make a difference
  • No one cares about you – you have to excite themArgument for not having branded accounts – esp in b2bThe personalised webGoogle+Author rank – thought leadershipFacebook Graph SearchPRs know this
  • Where are your audience?Social channels? Forums? Blogs?Find and target influencers – traditional PR tactics
  • There’s so much crap out therePeople are becoming blind to itBuzzword content marketingUse social media to amplify – but you need to build a community firstPRs have always known this
  • Find and tap into communitiesLook to build engagementUse influencers to energise your communityUse content as a vehicle for discussion
  • Integration is the secretUse social media to amplify activity you are already undertaking / contentOther parts of the business too – how does social media integrate? Should it integrate?What are your customers asking for?AGILE – find out what works and do more of it. Measure everything. Be prepared to fail.
  • Methodology – third year inUsage levels increasing but slowly on most channels – 100% b2c, now 83%Fell when it came to Facebook and bloggingEngagement levels fall – Twitter falls from 44% to 24% - only 4% doing this on G+
  • Transcript

    • 1. CRUEL5TO media home truths social BE KIND @dannywhatmough
    • 2. DANNY WHATMOUGH Director of Digital Strategies // @dannywhatmough
    • 3. SOCIAL MEDIA PROMISED A LOT But it failed to deliver in the way we all hoped
    • 4. IT’S NOT A SILVER BULLET But social media usage is maturing
    • 5. HOME TRUTHS about social media…
    • 6. NO-ONE CARES ABOUT YOUR BRAND 1 We are entering the era of the personalised web 38% published content designed to engage
    • 7. JUST ‘BEING’ IS NOT ENOUGH 2 Pick your channels carefully and strategically and then use them 57% of the 42% with Google+ accounts were no longer active
    • 8. 27% Had a company blog, but quality was higher than everQUALITY spamming me with crap So stop COUNTS 3
    • 9. 24% engaged with users on TwitterYOU NEED TO BE SOCIAL 4 It’s the only way to build an energised community
    • 10. SOCIAL MEDIA CAN’T DO IT ALONE 5 You need to integrate 26% didn’t link to social media from their website
    • 11. THE NEW RULES OF SOCIAL MEDIA Don’t chase the next big, shiny thing Focus on community, content and conversationIntegrate with wider marketing and use social to amplify Set objectives and measure everything Approach social with an agile mindset – fail and learn IF SOMETHING ISN’T WORKING – STOP DOING IT
    • 12. HOW SOCIAL ARE YOU? http://bit.ly/techsoc13
    • 13. THANK YOU@dannywhatmough // http://bit.ly/techsoc13

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