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  • 1. Danny Watt Music Video proposal and treatmentMusic video Proposal and TreatmentSong/Music:“Radioactive”Artist: Imagine DragonsDirector/Prod house: Myself, Danny Watt General ConceptThe general concept of the music videois based on the subgenre indie rock.Due to this I will include common conventions from the genre such as it beingabstract and different from typical music videos making it stand out like mostindie rock artists try to in their music. I will also use other typical conventionssuch as lighting effects which depend on the current mood of the song and theuse of convention indie rock instruments (e.g. guitars) featured in the musicvideo.My music video will be narrative and performance based, with what’shappening in the song linking into what is happening in the music video. Guidelines The following guidelines are a set of rules to set out a structure of my music proposal and treatment for my final music video. My music video will be narrative and performance which will relate to the lyrics of the song. I will include a number of the typical conventions of the genres I have chosen to make my music video seem more professional. We will shoot indoors and outdoors. To make my video more interesting. My video will feature the entire band (Singer, guitarist and drummer). As it will make my video look more professional and interesting.
  • 2. Danny Watt The band will have different styled costumes to make the video relate to the indie genre and to make the video more visually interesting. I will have shots of the band performing. I will feature close ups and long shots. I will use simple cut to cut editing, with special effects throughout the video. The lighting will change brightness depending on the current mood of the song. The band will have a full set up including amps with cables.Here are a few examples of the sort of ideas I am trying to get across to you.http://www.youtube.com/watch?v=1prhCWO_518 - Foster the people “Call itwhat you want”
  • 3. Danny Watthttp://www.youtube.com/watch?v=08h0IVs4RKQ – The Heavy “What makes agood man?”http://www.youtube.com/watch?v=6yCIDkFI7ew – The Black Keys “Gold onthe ceiling”
  • 4. Danny WattCrew:Director/Producer: Danny WattCamera Man: Alex ClareEditor: Jack RogersActors: Danny Watt, Jack Rogers and Christian OwensConcerns:I am concerned about finding good locations for my music video as they bequite hard to find and may not be appropriate to film on (e.g. private land).Iam concerned that our crew may not be able to use the equipment properly aswe have not used it before.