Media Company CaseStudyTask 1 Understand the structureand ownership of the media sectorDanny Watt
Disney company Learners will choose a media company, (from agiven list) and produce a 1000 word case-studyon that company. Choose from, Disney, Apple, Sony (& SyCo), NewsCorporation, Google Start by telling me what media sector it belongsto. What products it produces (cross-media?)
Who owns the company? The company was founded by Walt and Roy Disney on October 16,1923 as the Disney brothers cartoon studio. However the name waschanged to its current name in 1986. Today the company is owned bymillions of different shareholders however the current CEO od thecompany is Robert Iger. The Walt Disney company owns ABC television groups like ABC, ESPN,Disney channel soapnet ABC, ABC Family, ABC Kids, Walt DisneyDistribution, Walt Disney Motion Pictures Group, Disney Channel,ESPN, Jetix, Walt Disney Studios, Walt Disney Parks and Resorts, WaltDisney Television Animation, Walt Disney Records, Walt DisneyPictures, Touchstone Pictures, Miramax Films, ABC Studios, PlayhouseDisney, Disney Consumer Products, Pixar, Soapnet, Disney InteractiveStudios, Muppets Holding Company, Disney Store, Toon Disney, NewHorizon Interactive, and Hollywood Records also owns Disney Cruisewhich they have their own a private island called castaway cay. Theyalso have their own radio station network called radio Disney which isdistributed in Canada, Nicaragua, Mexico, Argentina and of courseUnited States.
How is it organized? The Disney company is both horizontally integrated and verticallyintegrated making them a transindustrial media company. This isbecause as well as being a vertical integrated company Disneyparticipate in horizontal mergers with other companies to help themcorner a specific market. An example of this is when ABCs merger withthe Walt Disney Company enabled ABC to cross-promote and re-airDisney Channels cable programming on its broadcasting channel.Shows like "Hannah Montana" can air once on the Disney Channel andearn more revenue for the same parent company when rerun on ABC. This type of organisation allows Disney company to earn more incomeand to become a dominate company in the market while at the sametime continue to have their own companies make sure they get all theirnormal income.
Who are the competitors? As Disney distribute everything from action films to childrensfilms, to TV shows they have a lot of competitors. However theirmost notable and worthy competition is DreamWorks studios asthey distribute the next best products. This impacts productionand distribution by making Disney always to trying to keep ontop of everyone else, into making the produce better productsand distribute it in the most popular ways.
Who are the customers? Disneys customers are most of the general public. The company is solarge with so many co-company’s that they end up producing a hugenumber of products every year. The demographics of this company are both genders and all ages,however the younger audience are targeted more. The socio economicgroup is also aimed mostly at children.
What changes in theorganizational structure havehappened? Disney company have never had a major change to their organizationalstructure, in fact the only noticeable change is that the company isexpanding in size. An example of this is that Disney recently purchasedthe company Lucas Arts.
Has Disney had anycontroversies? Disney company has had a lot of controversies since the company wasfounded. Disney has been accused of having sexual innuendo orreferences hidden in some of their animated movies, including The LionKing, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, andDisneys 1999 original releases of The Rescuers. The company hasbeen accused of human rights violations regarding the workingconditions in factories that produce their merchandise.It has beencriticized also by animal welfare groups, for their care of and proceduresfor wild animals at Disneys Animal Kingdom theme park, and for usingpurebred dogs in movies such as 101 Dalmatians. Animal rights groupsclaim movies with purebreds create an artificial demand for purebredsfrom people who may not be prepared or temperamentally suited for theanimals, many of whom end up abandoned or surrendered to shelters orrescue groups.