Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com

Cell Phones Out of respect to me and others, please… TURN YOUR CELL PHONE ON!

How We Used To Get Info or friends… family… encyclopedias…

Search Revolution Information Retrieval Revolution Change is still underestimated In 2000, “Consumer Daily Question Study” conducted 74 people recorded all questions they had and sought answers to Search engines were top resource used…

Information Retrieval Revolution

Change is still underestimated

In 2000, “Consumer Daily Question Study” conducted

74 people recorded all questions they had and sought answers to

Search engines were top resource used…

Internet/Search Engines 31.6% Friends, Family & Neighbors 29.0% Salespeople & Service Providers 24.3% Books 8.6% Medical Professional, Psychologists 7.1% Magazines 6.2% Find Out Myself 6.0% Newspaper 5.2% Contact Product Manufacturer or Service 4.2% Yellow Pages 4.0% Library 3.6% Contact Government Agency 2.8% TV Shows (non-news) 2.1% Consumer Reports 1.8% TV News 1.9% Bookstore 1.3% Radio 1.1% Local Ads/Billboards 0.7% Encyclopedia or Dictionary 0.6% Map 0.4% Business contact 0.2%

And Today? 58% used internet 53% turned to professionals (doctors, lawyers, financial people) 45% asked friends & family 36% used newspapers and magazines 34% contacted government offices 16% consulted television and radio 13% went to the public library http://searchengineland.com/071230-161116.php

58% used internet

53% turned to professionals

(doctors, lawyers, financial people)

45% asked friends & family

36% used newspapers and magazines

34% contacted government offices

16% consulted television and radio

13% went to the public library

http://searchengineland.com/071230-161116.php

QUESTION! I need phone number of Edgewater hotel next to the conference center here… How many immediately thought… Search at Google Call 411 Flip open the yellow pages

I need phone number of Edgewater hotel next to the conference center here…

How many immediately thought…

Search at Google

Call 411

Flip open the yellow pages

Search Ubiquity Google “as ubiquitous as brushing your teeth” Google leaked notes, 2006 49% net users search each day Up from 30% in 2006 Just behind email at 60% And jumping off the web… Location apps on iPhone; GPS search; TV search

Google “as ubiquitous as brushing your teeth”

Google leaked notes, 2006

49% net users search each day

Up from 30% in 2006

Just behind email at 60%

And jumping off the web…

Location apps on iPhone; GPS search; TV search

Search Collisions As more becomes searchable, and as search becomes more used, we get collisions between real life and search life Consider the NAZI building…

As more becomes searchable, and as search becomes more used, we get collisions between real life and search life

Consider the NAZI building…

Thank$, Google Maps $600,000 spent to reshape it due to new concerns US Navy building in San Diego that no one really saw from air until now

Dead Man Googling Reported dead, his wife was “amazed” when he came back… Neighbor started searching, turned police onto pictures of both of them in Panama

Google StreetView: Cool Or Not? Cool Sights In Google StreetView Chris Silver Smith http://searchengineland.com/080528-140611.php

The Conflicts… "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism http://searchengineland.com/080312-093046.php Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case http://searchengineland.com/080601-125039.php

"Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism

http://searchengineland.com/080312-093046.php

Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case

http://searchengineland.com/080601-125039.php

The Conflicts… Stop Child Predators sees StreetView as enabling http://news.cnet.com/8301-1023_3-9996444-93.html At same time, CriminalSearches.com says Google Maps helps protect

Stop Child Predators sees StreetView as enabling

http://news.cnet.com/8301-1023_3-9996444-93.html

At same time, CriminalSearches.com says Google Maps helps protect

What’s The Balance Let anyone remove anything from Google and other search engines But if it’s on the web, can’t it still be found? And if it’s public, isn’t it fair game? Let’s get personal (At this point, I called some people in the audience based on cell phone numbers I found online, shared some things I’d learned about them)

Let anyone remove anything from Google and other search engines

But if it’s on the web, can’t it still be found?

And if it’s public, isn’t it fair game?

Let’s get personal

(At this point, I called some people in the audience based on cell phone numbers I found online, shared some things I’d learned about them)

And The Tracking… Aside from “personal” info on web, searches we make are personal Google sued for YouTube records Could more come? The AOL data “leak” Location apps are cool, though now more people track our locations Do we even know how to “clear” this data everywhere?

Aside from “personal” info on web, searches we make are personal

Google sued for YouTube records

Could more come?

The AOL data “leak”

Location apps are cool, though now more people track our locations

Do we even know how to “clear” this data everywhere?

Searching For Answers More is being made searchable, more are searching and we’ve hardly figured out the issues User control is great, but will users make use of it Pulling “public” info doesn’t mean it can’t be accessed, but maybe it does make it harder for the right reasons Google’s policy on country names, names of disputed bodies of water

More is being made searchable, more are searching and we’ve hardly figured out the issues

User control is great, but will users make use of it

Pulling “public” info doesn’t mean it can’t be accessed, but maybe it does make it harder for the right reasons

Google’s policy on country names, names of disputed bodies of water

Searching For Answers Do we educate more about what we reveal online Or do we embrace there is no privacy? Google’s policy on country names, names of disputed bodies of water

Do we educate more about what we reveal online

Or do we embrace there is no privacy?

Google’s policy on country names, names of disputed bodies of water

Discussion Time How do we handle these? What are your thoughts?

How do we handle these? What are your thoughts?

Search Engine Land (http://searchengineland.com) Stories and news from me and others SearchCap (http://searchengineland.com/searchcap.php) Daily email recap of search news from SEL & across the web Daily SearchCast (http://dailysearchcast.com) Podcast where I recap the day’s search news Sphinn (http://sphinn.com) Social site for search marketers: share news stories, talk in forums, network and view upcoming events

Search Engine Land (http://searchengineland.com)

Stories and news from me and others

SearchCap (http://searchengineland.com/searchcap.php)

Daily email recap of search news from SEL & across the web

Daily SearchCast (http://dailysearchcast.com)

Podcast where I recap the day’s search news

Sphinn (http://sphinn.com)

Social site for search marketers: share news stories, talk in forums, network and view upcoming events