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Search Life Meets Real Life
 

Search Life Meets Real Life

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Danny Sullivan's presentation on issues raised by the growth of search and the amount of information contained within search. See http://searchengineland.com/080809-061200.php for background.

Danny Sullivan's presentation on issues raised by the growth of search and the amount of information contained within search. See http://searchengineland.com/080809-061200.php for background.

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    Search Life Meets Real Life Search Life Meets Real Life Presentation Transcript

    • Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com
    • Cell Phones Out of respect to me and others, please… TURN YOUR CELL PHONE ON!
    • How We Used To Get Info or friends… family… encyclopedias…
    • Search Revolution
      • Information Retrieval Revolution
        • Change is still underestimated
      • In 2000, “Consumer Daily Question Study” conducted
        • 74 people recorded all questions they had and sought answers to
        • Search engines were top resource used…
    • Internet/Search Engines 31.6% Friends, Family & Neighbors 29.0% Salespeople & Service Providers 24.3% Books 8.6% Medical Professional, Psychologists 7.1% Magazines 6.2% Find Out Myself 6.0% Newspaper 5.2% Contact Product Manufacturer or Service 4.2% Yellow Pages 4.0% Library 3.6% Contact Government Agency 2.8% TV Shows (non-news) 2.1% Consumer Reports 1.8% TV News 1.9% Bookstore 1.3% Radio 1.1% Local Ads/Billboards 0.7% Encyclopedia or Dictionary 0.6% Map  0.4% Business contact  0.2%
    • And Today?
      • 58% used internet
      • 53% turned to professionals
        • (doctors, lawyers, financial people)
      • 45% asked friends & family
      • 36% used newspapers and magazines
      • 34% contacted government offices
      • 16% consulted television and radio
      • 13% went to the public library
      • http://searchengineland.com/071230-161116.php
    • QUESTION!
      • I need phone number of Edgewater hotel next to the conference center here…
      • How many immediately thought…
        • Search at Google
        • Call 411
        • Flip open the yellow pages
    • Search Ubiquity
      • Google “as ubiquitous as brushing your teeth”
        • Google leaked notes, 2006
      • 49% net users search each day
        • Up from 30% in 2006
        • Just behind email at 60%
      • And jumping off the web…
        • Location apps on iPhone; GPS search; TV search
    • Search Collisions
      • As more becomes searchable, and as search becomes more used, we get collisions between real life and search life
      • Consider the NAZI building…
    • Thank$, Google Maps $600,000 spent to reshape it due to new concerns US Navy building in San Diego that no one really saw from air until now
    • Dead Man Googling Reported dead, his wife was “amazed” when he came back… Neighbor started searching, turned police onto pictures of both of them in Panama
    • Google StreetView: Cool Or Not? Cool Sights In Google StreetView Chris Silver Smith http://searchengineland.com/080528-140611.php
    • The Conflicts…
      • "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism
        • http://searchengineland.com/080312-093046.php
      • Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case
        • http://searchengineland.com/080601-125039.php
    • The Conflicts…
      • Stop Child Predators sees StreetView as enabling
        • http://news.cnet.com/8301-1023_3-9996444-93.html
      • At same time, CriminalSearches.com says Google Maps helps protect
    • What’s The Balance
      • Let anyone remove anything from Google and other search engines
        • But if it’s on the web, can’t it still be found?
        • And if it’s public, isn’t it fair game?
      • Let’s get personal
        • (At this point, I called some people in the audience based on cell phone numbers I found online, shared some things I’d learned about them)
    • And The Tracking…
      • Aside from “personal” info on web, searches we make are personal
        • Google sued for YouTube records
          • Could more come?
        • The AOL data “leak”
        • Location apps are cool, though now more people track our locations
        • Do we even know how to “clear” this data everywhere?
    • Searching For Answers
      • More is being made searchable, more are searching and we’ve hardly figured out the issues
        • User control is great, but will users make use of it
        • Pulling “public” info doesn’t mean it can’t be accessed, but maybe it does make it harder for the right reasons
        • Google’s policy on country names, names of disputed bodies of water
    • Searching For Answers
      • Do we educate more about what we reveal online
        • Or do we embrace there is no privacy?
      • Google’s policy on country names, names of disputed bodies of water
    • Discussion Time
      • How do we handle these? What are your thoughts?
    •  
      • Search Engine Land (http://searchengineland.com)
        • Stories and news from me and others
      • SearchCap (http://searchengineland.com/searchcap.php)
        • Daily email recap of search news from SEL & across the web
      • Daily SearchCast (http://dailysearchcast.com)
        • Podcast where I recap the day’s search news
      • Sphinn (http://sphinn.com)
        • Social site for search marketers: share news stories, talk in forums, network and view upcoming events