Your SlideShare is downloading. ×

Night Of The Living Aggregator

2,405

Published on

Aggregators. Such a scary sounding term! But it gets misused to mean a variety of things, which can cause some aggregators to be blam

Aggregators. Such a scary sounding term! But it gets misused to mean a variety of things, which can cause some aggregators to be blam

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,405
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. NIGHT OF THE LIVING AGGREGATOR! DIRECTED BY: DANNY SULLIVAN SCREENPLAY BY: THE INTERNET
  • 2. MONSTERS ATTACK!
  • 3. KNOW YOUR ENEMY! NOT ALL AGGREGATORS ARE ALIKE! Search Engines! News aggregators! personal aggregators! Blogs!
  • 4. SEARCH ENGINES! DEADLY SPIDERS CREEPY CRAWL CONTENT
  • 5. SEARCH ENGINES! ENTICE PEOPLE WITH HYPNOTIZING SEARCH BOX TO SEEK NEWS CONTENT ON DEMAND DEVIOUS TRICK: ALLOW VICTIMS TO ESCAPE TO NEWS SITES
  • 6. SEARCH ENGINES!
  • 7. SEARCH ENGINES! DON’T BELIEVE LIES LIKE: WE SEND VALUABLE TRAFFIC (KNOWN TO BE WORTHLESS) WE’LL WORK WITH YOUR PAYWALL OR REGISTRATION BARRIER
  • 8. SEARCH ENGINES! TO KILL: ROBOTS.TXT THE HEART BUILD PAYWALL OR REG BARRIER! BEWARE: DEATH VENOM CAN HURT!
  • 9. NEWS AGGREGATORS! ASSIMILATE STORIES INTO HEADLINES & SUMMARIES
  • 10. NEWS AGGREGATORS!
  • 11. NEWS AGGREGATORS! DON’T BELIEVE LIES LIKE: HEADLINES & SUMMARIES ARE FAIR USE TO KILL: ROBOTS.TXT MAY NOT WORK BEG / HAVE LAWYER CAST SPELL GOOD NEWS: DEATH VENOM LESS HARMFUL
  • 12. NEWSREADERS & PERSONAL AGGREGATORS!
  • 13. NEWSREADERS & PERSONAL AGGREGATORS! DON’T BELIEVE LIES LIKE: YOU’LL GAIN TRAFFIC REGULAR READERS WILL COME BACK TO KILL: AVOID RSS (REALLY SIMPLE STEALING) SKIP LIKE & SHARE BUTTONS
  • 14. BLOGS! CHERRY-PICKING COPY & PASTERS
  • 15. BLOGS! DON’T BELIEVE LIES LIKE: FAIR USE THEY ALSO HAVE ORIGINAL CONTENT BLOGS GET RIPPED OFF, TOO
  • 16. BLOGS! TO KILL: LAWYER THREATS DMCA COMPLAINTS BEWARE: SNARKY DEATH VENOM WITH ECHO CHAMBER DEAFENING POWER
  • 17. SCRAPERS! EVEN MONSTERS DON’T LIKE THEM
  • 18. SCRAPERS! MISHMASH & ADMASH
  • 19. BLOGS! TO KILL: DMCA COMPLAINTS REPORT TO ADWORDS OR JUST IGNORE BEWARE: LIKE MEDUSA, KILL ONE, ANOTHER HEAD GROWS
  • 20. THE END! SEARCH ENGINE LAND HTTP://SEARCHENGINELAND.COM HOW SEARCH ENGINES, AGGREGATORS & BLOGS USE NEWS CONTENT HTTP://DAGGLE.COM/SEARCH-ENGINES-AGGREGATORS-BLOGS-NEWS-CONTENT-1514 JOSH COHEN OF GOOGLE NEWS ON PAYWALLS, PARTNERSHIPS & WORKING WITH PUBLISHERS HTTP://SEARCHENGINELAND.COM/JOSH-COHEN-OF-GOOGLE-NEWS-ON-PAYWALLS-PARTNERSHIPS-WORKING-WITH-PUBLISHERS-29881 SOME IMAGES FROM WIKIPEDIA

×