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#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
#Social insurance
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#Social insurance

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In this presentation, Eric Most (Co-Owner of Most Insurance) and I talked about the Who, What, When, Where, Why and How of social media and digital marketing for independent insurance agencies.

In this presentation, Eric Most (Co-Owner of Most Insurance) and I talked about the Who, What, When, Where, Why and How of social media and digital marketing for independent insurance agencies.

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Transcript

  • 1. #SocialInsurance Who? | What? | When? | Where? | Why? | How?
  • 2. Eric Most Co-Owner, Most Insurance Danny Rohrdanz Founder, Yellow Leaf Marketing
  • 3. “What does digital   and social media   marketing success   look like for your   brand and agency?”
  • 4. Let’s start with the basics...
  • 5. “Social media is an ingredient -­ not the -­ entrée.” -Jay Baer, ConvinceAndConvert.com @JayBaer
  • 6. “The purpose of my website is __________ and social media will assist me in   accomplishing this.”  
  • 7. Who? Who is your target audience? ! • Current Customers (aka your CMOs) • Prospective Customers • Referral Sources • Company Relationships
  • 8. TRUST is Key “When you are trusted because you care, it’s quite likely the revenue will take care of itself.” - Seth Godin
  • 9. ...the Social Media implications... • Trust takes ENGAGEMENT • Trust takes CONVERSATION • Trust takes TIME and EFFORT • Trust takes COMMUNITY DEDICATION • Trust takes COMPANY-WIDE BUY IN • Trust takes TRANSPARENCY • Trust takes THE RIGHT STRATEGY
  • 10. What? What needs to happen? ! • Effective Home Base (Website) Strategy • Social Media Strategy • Email Marketing Plan • SEO Action Plan (local search, especially)
  • 11. When? When do we post on social media? ! • Facebook: At least once per day • Preferably twice • Twitter: Real-time… post away! • Blog: Preferably 2x per week • 4 new posts per month will do
  • 12. When? (cont.) Facebook’s News Feed Algorithm: EdgeRank
  • 13. When? (cont.) When are your fans online?
  • 14. Where? Where should I be spending my time? ! 1. Your Website is your #1 investment. • Blog / Landing Pages / CTAs 2. Social Media • Facebook • Twitter • YouTube • LinkedIn • Instagram 3. Email Marketing • Nurture / Add Value / CTAs
  • 15. Where? (cont.)
  • 16. Why? Why should you be doing this? ! The “Why” behind your social media and digital strategy should be the same “Why” behind your agency strategy as a whole.
  • 17. How? How do we tackle all of this? ! • Dedicated team member(s) or outside help • It requires a lot more than your after- thoughts or strategy leftovers • Practically, How? • Strategy Building | Strategy Implementation Content Calendar | Content Publishing Analytics Tracking | Campaign Management
  • 18. In Summary... • Your Website is your Home Base • Social Media is a role player • With the right “Who-What-Where- When-Why-How Strategy”, social media and digital marketing can serve your agency very well. • It’s time for a more mature approach to social media • Become a Go-To Resource!
  • 19. Thanks! Danny Rohrdanz   YellowLeafMarketing.com @DannyRohrdanz Questions? Eric Most   MostIns.com @EricMost

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